Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
In the realm of social media, all roads lead to one destination: cracking the code of continuous partial attention dopamine hits. We learned this back in the days of Vine, before Twitter foolishly killed it. And I pointed my lens at the emerging trend back in 2016 when I highlighted Musical.ly for Mashable, just before it was snapped up by China's Bytedance for $1 billion and merged into what is now TikTok.
Friends and family receiving new Portal devices for Christmas will have some extra stocking stuffers in the form of new AR features.
The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
So, you're trying to show a friend or two a hilarious Reel you liked or saved on Instagram, but where is it? Unlike TikTok, Instagram doesn't make it clear where you're supposed to find your liked and saved Reels. Luckily, we can help.
With the whirlwind of noise surrounding the COVID-19 virus sweeping the nation, it's not hard to default to panic mode. One of the best ways to avoid panicking, however, is to follow trusted sources of information and avoid all of the opinions and trolls that don't reflect reality.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
In a world full of augmented reality camera effects apps, one app is going in a more social direction.
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
There is a whole world of smartphone accessories out there, some of which are more quirky than others and don't get the recognition they deserve. But these sometimes strange, sometimes embarrassing products can really make life easier on your iPhone or Android phone.
How do spammers get your email? You give it to them. Not directly, no — you sign up for an app or service and happily hand over your email to verify your new account, then that app or service sells your email address to marketers who now know what kinds of apps and services you like.
When it comes to posting to social media from your smartphone, the process is typically the same. Find the app. Open the app. Tap the app's version of the compose button.
For its latest take on augmented reality-infused playsets, Lego is giving the young, and the simply young at heart, its twist on the viral lipsync format made popular by TikTok with Lego Vidiyo.
This year, over 2.7 billion gamers will spend nearly $160 billion dollars. That number is predicted to increase to over $200 billion in just three years. If ever an industry had growth potential, this is it.
There's only so much Netflix and TikTok a person can take in quarantine before they've had enough. We've only just started our stay-at-home lifestyle, but already TV and movies are getting old. The COVID-19 lockdown doesn't just have to be a mindless watch party, so why not take the time to learn a new language?
Unlike TikTok, there isn't a convenient "Likes" tab directly on your Instagram profile page to see all the posts you've ever loved. That's too easy. Instead, you have to dig a bit deeper if you want to take a trip down IG memory lane.
A low-key iPhone feature that's been around since iOS 10 can make the iMessages you send to family and friends more exciting overall. One particular element is, if you'll forgive my decades-old slang, "da bomb" for emoji.
For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.
Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usually reserved for death metal bands.
The rapid advance of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm.
The team over at Spatial isn't done innovating its way through augmented reality in 2020. Just days after adding a mobile option to its groundbreaking Spatial virtual collaboration product, the company is releasing Tele, a new app geared toward more casual, AR-powered video chats.
The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.
Now that MLB has finally begun to play ball without fans, the NBA is gearing up to restart its season with 22 out of teams qualifying to play in isolation in Orlando and advance to the playoffs.
While much of the world is currently in some form of quarantine due to the COVID-19 pandemic, augmented reality (AR) gives us all the opportunity to see virtual content while stuck in our homes.
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.
TikTok is all the rage right now, and its green screen effect is one of the more popular augmented reality tricks creators use to boost their viewership numbers. Now Snapchat has leveled the playing field by making it easier to access its own green screen effect.
Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like.
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers.
One of China's largest smartphone makers, Oppo, just took the wraps off its new design for augmented reality smartglasses called AR Glass 2021.
There's one big drawback when it comes to shooting video in HDR with Dolby Vision on the iPhone 12, 12 mini, 12 Pro, and 12 Pro Max — it's not compatible with many apps and services. That means your video will be downgraded to SDR when sharing. That said, there are options to shoot, view, and edit iPhone-created Dolby Vision HDR videos that are available to use right now.
Apple has seemingly always made it a priority to show how much it cares about user security and privacy — enough that it has a page dedicated to it, proclaiming that "privacy is a fundamental human right." It's true that there are few issues more important than user privacy when it comes to technology, and Apple only makes things better in iOS 13.
Apple includes a lot of helpful features for iCloud email addresses, but one of its best-kept secrets will give you total control over organizing your inbox like a pro.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
If your iPhone's home screen is littered with apps in no discernible order, and you rely on muscle memory to locate one when you need it, it gets harder with each new app icon added. Folders can help organize the mess, but you can also create your very own app picker or group of app pickers. They act similar to folders but show apps in a list and let you add the same app to multiple app pickers.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
Breathe new life into your Instagram profile picture with another layer of self-expression. It's the perfect way to show another side of your personality without sacrificing your current IG profile photo.
If you're not planning to upgrade to a new iPhone 13, the new version of the iPhone operating system will breathe some new life into your iOS device.
Deep fakes, the art of leveraging artificial intelligence to insert the likeness and/or voice of people into videos they don't otherwise appear in, typically focus on celebrity parodies or political subterfuge.
