With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
In the last few weeks, the Magic Leap ecosystem has ramped up activity with a number of new releases debuting just before the close of the year.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
For many, phones are starting to replace televisions as the primary device for watching videos. Thanks to their portability and easy to use apps, it's often simpler to watch Netflix, Hulu, YouTube, or Prime Instant Video on the smaller screen. But not every phone is suited to fit this need, so we did some testing to find the best of the best when it comes to streaming videos.
Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore.
The battle between the Pixels and the iPhones has been heating up over the last few years, and this year's bout is the best one yet, with Google's Pixel 3 taking on Apple's iPhone XS.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
After the first image leaked of the upcoming successor to the Razer Phone, many were taken aback by its design, specifically how familiar it was. Last year's Razer already stood out with its boxy design and large bezels, and many thought the successor would change this. It didn't. But what if the reason for the familiar form factor is a project they teased earlier in the year?
With this year's iPhones, Apple built upon the success of the iPhone X in a somewhat iterative manner. All three phones borrow from the 2017 flagship's design, which many praised as being the best in years. They also tried to help those of us who don't have more than a grand to spend on phones, creating a new product with a few compromises.
The world finally received its first official look at the iPhone XR, XS, and XS Max, Apple's 2018 suite of smartphones, on Wednesday, Sept. 12. If you're someone looking to get their hands on one, two, or three of these new iPhones as soon as possible, you'll need to know all of the important dates so you don't end up missing out to others ahead of the line.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.
While the next-generation HoloLens does not have a launch date yet, we now have a better idea of how big a leap the device will take in terms of depth sensor performance.
The hype train that left the station years ago has reached its first stop, and now we finally have access to the Magic Leap One, the device many have claimed would revolutionize the augmented reality space at launch. But is that really true?
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
Starting Nov. 1, 2018, Google got a lot tougher with Android app developers. New apps being uploaded to the Play Store already had to target Android 8.0 Oreo or higher as of August, but now, every update to existing apps has to do the same. It may seem like a simple rule, but it will have some serious repercussions.
While Sony as a company is well-known in the United States, it smartphones are not. For years, Sony has stuck with a boxy design with sharp edges and large bezels — however, they're finally getting with the trends. As a result, the Xperia XZ2 Premium offers a rare combo: A super powerful phone which is also pretty sexy.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
With the World Cup in Russia fast approaching, you're probably wondering how to keep track of your country (unless that country is the USA). While there are a ton of apps that do just that, there's one that stands above the rest if you're looking for World Cup coverage — and it's not ESPN, Yahoo, or CBS.
If you cover a particular area in tech long enough, you develop certain pet peeves, and one of mine happens to be devices that attempt to keep us wed to the Google Glass style of augmented reality. And while I remain mostly uninterested in such devices, one of these products recently earned my admiration and might work for you, too, under the right circumstances. It's called the Golden-i Infinity.
Outside of a few headlining features, Apple focused on polishing things up in iOS 12. Instead of revamping functionality left and right and running the risk of releasing a buggy mess like iOS 11, this year's feature additions are smaller. Case in point, you can now show favicons in Safari — nothing groundbreaking, but a nice touch.
With each year that we anxiously await Apple's next big version of iOS, there comes the sad reality that the eldest iPhones will not continue to receive support. That's not the case with iOS 12, however, as the software is compatible with all iPhones currently running iOS 11, going back as far as the iPhone 5S.
After two dramatic Conference Finals, the dust has settled to reveal ... the Golden State Warriors and the Cleveland Cavaliers. Well, at least the Irving-less Celtics and Rockets (short of Chris Paul for Games 6 and 7) gave it their all. With these teams battling for the fourth straight time, people want to know if the Cavs can even up the score at 2-2.
One of the leading chipmakers for smartphones is getting ready to announce a new processor made specifically for augmented and virtual reality headsets.
US customers might soon get access to their first Xiaomi smartphone. The fourth largest OEM has been eyeing a US launch for years, with rumors indicating a debut by Q1 2019. Now, it looks like the Mi 8 Anniversary Edition will be the first device.
One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality.
Usually, when the public gets to see and hear Microsoft's Alex Kipman expound on the future of immersive computing, it's because the company has a new product to show off. But on Tuesday, April 24, Kipman was in the spotlight for an entirely different reason: an award nomination.
All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.
Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.
Apple released the sixth beta for iOS 11.3 on Friday, March 16. It comes as a surprise, considering the company released the fifth beta only four days ago — an unexpectedly short time between updates. This new beta, much like beta 5, appears to bring minor patches and bug fixes.
In July 2017, LG announced a new smartphone lineup, the Q series. These devices focus on providing some flagship features at a more affordable cost — features such as an 18:9 1080p display. LG's goal here seems to be adding value for the more budget-conscious users, and in 2018, they've continued the series with the Q7.
It is finally happening. After not having a major update since August of 2016, HoloLens owners everywhere will soon get a number of new features added to their devices. At least if they are members of the Windows Insider program.
In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018.
UPDATE: The P20 and its variants are officially available now. However, there's no official North American variant. You can purchase the international version of the P20 Pro or P20 Lite on Amazon, but be aware that it may not work perfectly on US carriers.
With only one profitable quarter in the last two years, LG's mobile division is undergoing a shakeup. With a fresh set of executives, LG has delayed the expected launch of the upcoming G7 and instead decided to start the year with yet another variant of the V30.
In January, ZTE announced they would be conducting an Oreo beta program for Axon 7 users to test Android 8.0 before the masses. Since then, no additional information was released — until today, when ZTE finally opened up the Oreo beta to US customers.
