After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
Betty makes a traditional, Bob Evans style sausage and potato skillet breakfast. Betty truly is the master of the breakfast!
Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.
Serious collectible trading card gamers generally prefer to play with their cards on a mat to protect them, keep them in a contained area, and look badass. If you've always wanted a custom mat but not known how to make one, watch this video for a complete guide to making and painting your own custom Yu-Gi-Oh! mat.
For the normal woodworker at home, the table saw, router and lathe are the prime tools used for making fine furniture, but when you hit the outdoors, the backwoodsman's tool of trade is the chainsaw. Mastering furniture-making with a chainsaw is the key to being a great woodworker, and in this three-part video, you'll learn the techniques to chainsawing your way to a beautiful log bench.
Not every photograph you take will come out perfect. The best digital cameras can't keep a photo from being too dark in certain areas, but that's why God invented Photoshop. Okay… "That's why 'Adobe' invented Photoshop".
The Tigris and Euphrates Rivers run right through Iraq and meet inside the so-called Sunni Triangle. This has been a traumatizing spot for U.S. troops over the past few years, but it doesn't have to be... especially if your playing the board game Tigris and Euphrates.
This is a video tutorial on how to cancel your Verizon contract without having to pay an early termination fee (ETF).
So now that we know what the iPhone 13 and iPhone 13 Pro and their respective mini and Max versions are all about, you've probably made your decision on whether or not to upgrade (or swap over from Android) during this cycle.
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
In just a few months, Binance has experienced explosive growth, overtaking its rivals to rank among the top three cryptocurrency exchanges in the world by trading volume. Without a doubt, Binance is now among the best sites for trading alt-coins like Ripple (XRP), Stellar (XLM), and NEM (XEM) to name a few.
Want more credits, tokens, gold coins or other forms of virutal currency that you use and trade in your online games? MetaRL is a site that can help you get more currency for these games, and it's free to sign up. This tutorials shows you how to use it.
Learn how to count beats and match the beats for mixing songs on vinyl record. This how to video teaches the tricks of the trade from DJ Magic Wong.
Making all-twine knotted Rosaries is actually quite easy once you know how. This video explains some of the "tricks of the trade" for making all-twine knotted Rosaries to freely give away to other people.
Some useful tips and tricks on how to get started with lockpicking and some techniques and tools of the trade.
Larry Jordan explains the advantages and trade-offs of various external drive solutions, compares data rates or FireWire drives vs. SATA drives, what solutions work the best and how to avoid clogging your Final Cut Pro workflow.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
Here's a great little how-to to get you started on knitting a circle or infinity scarf, also known as a mobius scarf. This is a beginner tutorial so don't be shy, grab your needles and get knitting!
Thanks to Bare Escentuals, generations of women have been enlightened as to the skin-soothing and non-irritating powers of mineral makeup, which is (generally) 100% natural. But did you know there are also mineral eyeshadows available?
In this clip, learn all about the brand new cameras on your iPhone 4. The latest iPhone from Apple has made major improvements on the cameras from the older models. Not only do you now have a flash, but you also have TWO fully functioning cameras with great picture resolution for a cell phone. In addition to that, the iPhone 4's new camera has face recognition software, a zoom lens AND an autofocus. There are so many fun things you can do with these cameras from photography to video to two-wa...
The iPhone 4 is brand new, but accidents still happen - even right after you get it, right? So, if you have cracked or scratched up your screen and can no longer use it, check out this tutorial. Apple won't fix the damage if they think you did it, and a repair shop will charge tons of money. This tutorial will walk you through how to take the screen off on your own and replace it with a brand new one. Be careful and maybe think about investing in a case next time.
The Urban Decay brand is known for espousing beauty with an edge, devoid of frilly girliness but still alluring and captivating. Watch this makeup tutorial to learn how to do a mystic purple haze makeup look using all Urban Decay products.
Focus groups strike fear into the hearts of even the most season marketer, and with good reason. In a world where everything is subject to change based on public opinion, from movie endings, to popcorn flavors, to logo colors, focus groups can make or break a new idea, but it doesn't have to be that way. A focus group is just a way to gather opinions in a vigorous way and can be very useful. Watch this video tutorial to use a focus group to develop and test a new brand name or corporate ident...
Chances are, if you're a branding or marketing professional, you've been tasked to come up with a new name for a product, a service, or maybe even a company at some point in your career. Maybe you're trying to come up with a new brand name right now. Well, there are objective measurements for choosing new names, and if you need help figuring these out, watch this video tutorial to learn how to develop a new product or company name that will stand out among your competitors, presented by namin...
In this video from Fashion Face, we are shown how to do a 1920's pink film noir makeup look that was actually requested by Courtney Love and originally created by a makeup artist for the brand Illamasqua. This is an extreme look, and there are a lot of tools and makeup involved, but it creates a really cool look, and provides some great tips.
Does your child always come home with a full lunch box? Most likely they don't like what you've been packing. Give your children’s brown bag lunch a healthy punch – one they won’t trade away!
It's finally here. After years of rumors and speculation, Apple unveiled the new iPhone SE on April 15. While it doesn't have a 4-inch display like the original SE, it's the smallest new iPhone you can buy today, with the chipset of the iPhone 11, 11 Pro, and 11 Pro Max. So, when can you get your hands on it?
There have been seven more people sickened from four states since the I.M. SoyNut Butter E. coli outbreak was announced earlier this month. The Centers for Disease Control and Prevention and Washington Department of Health have confirmed the I.M. Healthy SoyNut Butter was the cause of the outbreak in an update today.
So you just got back from the local Verizon Wireless outlet with a brand new Droid Bionic Android smartphone from Motorola and you want to figure out how to go through the wizard at the start. Setting up the smartphone for the first time can be a bit confusing, but this guide from Motorola should help.
Replacing a thermostat on a car or truck can be a taunting task. Let this guide be your repair manual as you are walked through the process of clearing the radiator hoses, adjusting clamps, sanding off grit, and more. Soon your Ford will have a brand new thermostat installed and you will have avoided expensive autoshop bills.
This three tiered tire cake is a perfect Groom's cake for a man who loves cars! For this cake, you will need Fondx brand fondant in jet black, rolled fondant stabilizer, powdered sugar, a rolling pin, a pizza cutter, cooking scissors and a tire mold.
Installing a new faucet in your kitchen or bathoom can be an easy DIY task if you follow this clear how-to. This is a great skill to know as it's only a matter of time before you're going to want, or need, to replace a faucet.
In this Video Games video tutorial you will learn how to determine what is the brand of your Xbox 360 drive. This is a very easy and simple process. There are four brands of drives in the Xbox 360. They are Hitachi, Samsung, BenQ and LiteOn. For this you need to take the face plate off and check the hole under the DVD bezel. If you see a red wire, it's a Samsung drive. If you see a piece of black plastic, it is a Hitachi drive. A gray wire indicates a BenQ drive and if it's a LiteOn drive, yo...
Learn how to unbox and set up a brand-new BlackBerry Storm 2 smartphone with this video guide, which covers, among other things, inserting the SIM card and charging the batter. This clip will show you how it's done. Whether you're the proud owner of a BlackBerry smartphone or are merely considering picking one up, you're sure to be well served by this video guide. For detailed information, including step-by-step instructions, take a look.
