Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Another AR cloud candidate has emerged in YOUAR, a startup that has developed a new system that enables persistent augmented reality experiences on iPhones and Android devices.
Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
This year will be an interesting one for iPhones. With speculation that the expensive iPhone X is underperforming, rumors have circulated that Apple will release three "bezel-less" devices, one of which will cost less by omitting the OLED panel for a traditional, yet large, 6.1" LCD. Now, thanks to the source of this rumor, we have an idea how much that lower-tier iPhone will cost.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
When you think of AR experiences, you typically think of something that either involves a headset or a handset. Augmented reality without either of those things has seemed impossible in the past. But if anyone is going to try to find a way to have an augmented reality experience without electronics, it's Disney.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
Baidu signed a cooperation agreement on June 7, the first day of the CES Asia conference, with multiple companies in the autonomous vehicles industry. The companies listed in the press release include Desay SV, United Automotive Electronics, and Hangsheng Electronics, as well as possibly additional auto manufacturers. Baidu plans to "jointly develop" upcoming intelligent driving production plans.
Any parent with a rambunctious child who may have at one point racked up a hefty bill on their Kindle or Android device can now breathe a sigh of relief. One, Jack Black has had it happen to him too, and two, Amazon will be refunding up to $70 million of in-app purchases made by children after downloading apps from the Amazon AppStore.
Uber resumed its pilot program for driverless cars after one of its autonomous vehicles crashed in Tempe, Arizona last weekend.
In December of last year, Australian Feliks Zemdegs broke the human world record for solving a Rubik's Cube with a time of 4.737 seconds. Well, this robot did it way, way faster by solving one in under 1 second. Don't tell me a robot takeover isn't real possibility.
A 2D film can show you something, but a 3D film in virtual reality can make you feel it. If done right, you'll feel immersed in a new world that surrounds you. If done wrong, you'll get nauseous and uncomfortable. SilVR Thread, a 360-degree VR video company, figured out a few important ways to get the feeling right.
Apple's new iPhone 6 and iPhone 6 Plus go on sale Sept. 19th, but pre-orders begin on Sept. 12th. If you're ready to trade in your iPhone 5 for one of these bigger and more iOS 8-friendly devices, you're probably going to pre-order.
Over the weekend—just days before Apple's big event—an actual iPhone 6 leaked on Chinese site cnBeta. Again, nothing here that we already didn't know about—Sapphire screen, round(er) corners, larger display, and new button stylings. Below are images of the new iPhone 6 next to the current iPhone 5S. We can clearly see the protruding camera module as well as sections on the top and bottom of the back where the antennas will be housed. A second source was able to put together some videos, as yo...
It looks like Snapchat, it feels like Snapchat, but after using it for a few minutes, you realize there is a huge difference between Facebook's new Slingshot app and the Snapchat we've all grown so accustomed to.
E3, or the Electronic Entertainment Expo, is the 20th annual trade show for video games and gaming tech. The event takes place on Tuesday, June 10th at the Los Angeles Convention Center, and you can watch a live stream of the event on Twitch.
Samsung and Microsoft do it out of the box, Google does it with a little tweaking, and they all do it well—multitasking. While we can hope for better (or simply any) multitasking integration for the next iteration of the iPad and iPad mini, a new jailbreak tweak eliminates the wait.
Most of us have traded our desktop systems for laptops, tablets, and mobile devices, meaning there's a lot of outdated hardware sitting in attics. Want to give your old computer a new purpose? Matthew Chappee turned his iMac G4 into an HDTV using the guide by Dremel Junkie. One thing to note before you take on this project yourself is that if you want to use it to watch cable, you'll need a converter box to get around the MPAA's HDCP restriction. But, a converter box is considerably less expe...
Sea otters are the largest members of the weasel family. When people started hunting sea otters for their fur, their population fell from roughly 225,000 to about 1,500, until the International Fur Seal Treaty took effect in 1911. Since the international ban on otter hunting, the population has rebounded back to roughly 107,000.
If you bought the new iPhone 5, you've probably been less than thrilled with the lack of cases and accessories that you can use it with. Docks are no exception—users were disappointed to learn that Apple has no plans to even make one for the newest addition to the Apple family.
The biggest triumph and novelty about James Cameron's "Avatar" was that though we were watching seven foot-tall blue people jumping around big, glowing trees, we became so immersed in the experience that we forgot they weren't human. Bring the "Avatar" experience literally to life this Halloween by dressing up as the beautiful Neytiri.
In this video tutorial, viewers learn how to test their system performance. Begin by clicking on the Start menu and select Control Panel. Then click on System and Security, and select "Check the Windows Experience Index" under System. Now click on "Rate this computer". The system will then begin to run some tests. This will take about 1-2 minutes. The Windows Experience Index assesses key system components on a scale of 1.0 to 7.9. This video will benefit those viewers who use a Windows 7 com...
Hack mybrute with this mybrute cheat. MyBrute hacks, cheats, tricks. Watch this video tutorial to learn how to use MyBrute and improve your brute (07/05/09).
Hack mybrute with this mybrute cheat. MyBrute hacks, cheats, tricks. Watch this video game tutorial on how to hack MyBrute for black skin on your brutes (06/04/09). You won't get banned or anything, and it helps your character!
Watch to learn how to get infinite EXP with proxies in MyBrute (04/23/09). It shows how to get exp from pupils you make by passing the current two checks (Flash SOL files and IP check).
If you're having trouble staying connected to Battlefield 3 on LAN, or if you're experiencing time outs or disconnects, take a look at this fix. You will need to follow several steps, including accessing the "services.msc" file and stoping the UPnP Device Host.
The Windows 8 Developer Preview is available for download and can give you an early look at what Windows 8 will look like, including the new Metro UI that will replace the normal desktop experience for many computers and tablets. Here's a guide on how to install it on various kinds of computers.
If you have owned a lot of hard drives, you probably have experienced the clicking of death that indicates that your hard drive is having serious problems. This video will explain why the click of death happens and show you some processes you can try to fix the problem yourself.
