As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
The march towards mainstream adoption of eSIM technology got a massive boost with the arrival of the iPhone XS, XS Max, and XR. We're now one step closer to ditching physical SIM cards altogether. If you're on the fence about this new technology, you may be surprised by the benefits it brings to the table.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
Ever since Google CEO Sundar Pichai took the helms of the world's most valuable brand, he has made it his mission to bring smartphones to lower-income communities. Born in India, Mr. Pichai has created several programs to address the needs of the Indian market, particularly the lower income families.
Super Bowl LII will bring millions of football and non-football fans together to watch the big game on the big screen. But without a cable subscription, this process can be a little daunting. Luckily, the Google Play Store and the iOS App Store offer a few ways to accomplish this — no cable contract required.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
Samsung just announced that the Galaxy S8 is getting a fresh coat of paint, launching a burgundy red color of the flagship in their home market of Korea. There is currently little information about whether this color will come to the US for the S8, but this could be a preview of things to come. The Galaxy S9 is set to arrive in January and may also come in a beautiful red variant.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
According The Venture Reality Fund, the introductions of Facebook's camera platform and Apple's ARKit catalyzed increased activity among companies developing consumer applications.
Coronaviruses are common viruses, and most of us catch one at some point — they cause about 30% of all common colds. A new accidental discovery could help fight these viruses, even the deadlier, emerging ones.
Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California.
Sherif Marakby has returned to Ford as the VP of AVs & Electrification after a brief stint with Uber. Marakby's VP title will be effective June 12.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
A great many S8 and S8+ users have undoubtedly spent quite a bit of time figuring out ways to unlock their new Galaxy in as few steps as possible. One of the most endearing features of previous Galaxy models was the ability to unlock the phone by pressing the home button and momentarily leaving your finger there for the sensor to do its job, almost instantaneously opening the device — all without having to pick up the phone.
For a long time, Apple has kept the upper hand on Android as far as app revenue is concerned. However, this tradition looks likely to change this year, as Android's app sales are expected to surpass Apple's.
Dual cameras are increasingly popular right now for smartphones, but so far, Samsung has steered clear of all the hype. However, a new patent application shows that Samsung has been working on a dual camera system of their own, featuring tech potentially more advanced than what is currently on the market.
In case we haven't beaten the '90s revival to death enough, now Nokia is coming back to the US market. The three Android midrange devices that made their debut at Mobile World Congress last month are set for a global release, meaning they will also make their way stateside.
"Necessity, not novelty," is a phrase I use often when it comes to HoloLens development. It would be fair to call it my mantra, or mission statement, as I prototype and explore software creation on this new frontier of mixed reality.
With the death of Google's Nexus line, the market for phones with top-notch specs at midrange prices is now wide open. OnePlus is apparently ready to fill this void, as they've just announced the OnePlus 3T, an iterative update to their OnePlus 3 flagship only five months after initial release.
Looking past the obvious visual similarities between the iPhone 7 and Google's new Pixel phones, there are several indications that the search giant had Apple in its sights as they released their latest flagships. For once, this isn't an Android phone we're talking about, it's a Google phone—and it showcases Google's latest strategy.
Apple's plans for virtual, mixed, and augmented reality have remained a mystery for some time, but now we at least have some idea of what they're thinking about. UploadVR uncovered a patent showing a VR headset design that looks like a thick pair of sunglasses and utilizes an iPhone to provide an experience similar to the Samsung Gear VR.
Microsoft's HoloLens is certainly a leap into the future of mixed reality interfaces, but it's not without drawbacks.
Celebrating Mother's Day just got more exploitative with Apple's Mother's Day ad. Their original Mother's Day ad shows photos and videos of mothers shot on an iPhone and uses the “Shot on iPhone” marketing line:
If you've been keeping tabs on the rumor mill for the iPhone 7, one of the most discussed elements of Apple's upcoming device is the possible elimination of the headphone jack in favor of a Lightning connection.
Facebook announced at its F8 Developer's Conference on April 12th that, in addition to the VR-ready Oculus Rift we have today, it plans to bring Augmented Reality (AR) into the fold of their social machine.
