Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.
This year will be an interesting one for iPhones. With speculation that the expensive iPhone X is underperforming, rumors have circulated that Apple will release three "bezel-less" devices, one of which will cost less by omitting the OLED panel for a traditional, yet large, 6.1" LCD. Now, thanks to the source of this rumor, we have an idea how much that lower-tier iPhone will cost.
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
Uber resumed its pilot program for driverless cars after one of its autonomous vehicles crashed in Tempe, Arizona last weekend.
Avian flu is making the news again with new human cases in China reported in January. What does "avian flu" mean to you—and how dangerous is it?
In December of last year, Australian Feliks Zemdegs broke the human world record for solving a Rubik's Cube with a time of 4.737 seconds. Well, this robot did it way, way faster by solving one in under 1 second. Don't tell me a robot takeover isn't real possibility.
Apple's new iPhone 6 and iPhone 6 Plus go on sale Sept. 19th, but pre-orders begin on Sept. 12th. If you're ready to trade in your iPhone 5 for one of these bigger and more iOS 8-friendly devices, you're probably going to pre-order.
Over the weekend—just days before Apple's big event—an actual iPhone 6 leaked on Chinese site cnBeta. Again, nothing here that we already didn't know about—Sapphire screen, round(er) corners, larger display, and new button stylings. Below are images of the new iPhone 6 next to the current iPhone 5S. We can clearly see the protruding camera module as well as sections on the top and bottom of the back where the antennas will be housed. A second source was able to put together some videos, as yo...
I went to one of the Berlins market on a search for Pearls / Beads and other stuff for Macrame. I really love the sound of this market which is in lots of different languages of the world and its so cool. And then I went to Alexanderplatz and you can see how it looks there, if you haven't been there.
It looks like Snapchat, it feels like Snapchat, but after using it for a few minutes, you realize there is a huge difference between Facebook's new Slingshot app and the Snapchat we've all grown so accustomed to.
E3, or the Electronic Entertainment Expo, is the 20th annual trade show for video games and gaming tech. The event takes place on Tuesday, June 10th at the Los Angeles Convention Center, and you can watch a live stream of the event on Twitch.
This week, Silk Road was shut down for good when the FBI seized the anonymous online marketplace after Ross Ulbricht, aka Dread Pirate Roberts, was arrested. This comes just two weeks after another illegal marketplace called Atlantis shutdown. However, there are plenty of other black markets hiding within the Deep Web, freely and anonymously accessible using the Tor browser.
Most of us have traded our desktop systems for laptops, tablets, and mobile devices, meaning there's a lot of outdated hardware sitting in attics. Want to give your old computer a new purpose? Matthew Chappee turned his iMac G4 into an HDTV using the guide by Dremel Junkie. One thing to note before you take on this project yourself is that if you want to use it to watch cable, you'll need a converter box to get around the MPAA's HDCP restriction. But, a converter box is considerably less expe...
Sea otters are the largest members of the weasel family. When people started hunting sea otters for their fur, their population fell from roughly 225,000 to about 1,500, until the International Fur Seal Treaty took effect in 1911. Since the international ban on otter hunting, the population has rebounded back to roughly 107,000.
In this tutorial, we learn how to play the auction house market to make gold in World of Warcraft. The first way to make money is to play the world of bets so you can sell things that people need for a 300-500% income on what you are selling. After this, you will make hundreds and thousands in goal in just the first day. After you do this and get the hang of it, it will quickly turn into one of the easiest ways to make money while playing this game. Practice learning the auction house and wha...
Storing your groceries or recent purchases from Target in the provided plastic bags may be convenient, but think of how many people use these non-biodegradable plastic bags and then toss them every day and every year. Help clean up the environment by making reusuable tote bags from t-shirts!
A video presentation by Jeff White on the role of Mattress and Box spring Encasement in bed bug management plan and how it will help in early detection of bed bugs
There are many different applications available on the Android market today, and if you want to download and use a lot of them on your Droid Bionic smartphone, you'll need a great way to organize them. Thankfully, Motorola has provided this guide on creating "app groups" which serve to better categorize your apps into folders.
The Xperia Play is a Sony Ericsson smartphone on Verizon built for gaming on the go. The mobile phone features a slide-out gamepad that you can use to navigate the web and play different gaming apps preloaded on the phone or downloadable from the Android market.
There are a variety of sensors on the market for your digital SLR camera - but which one is the right for you? This tutorial gives you a good run down of each sensor with their strengths and weaknesses so you can easily pick the best one for you.
If your band has gotten to the point where you think there is market for your music on iTunes, well done. You're probably wondering how you actually go about selling your music on iTunes. This video will show you one way to submit your music to iTunes using a service called TuneCore.
Mark Dommen, chef-partner of San Franciscos One Market Restaurant, advises viewers against the wrong approach: Do not use a dull knife, do not carve at the dining table (as much as you might want to), and do not hack at your bird willy-nilly. This video demonstrates all the wrong ways to carve a turkey. Pay attention for advice on the correct way to carve a turkey!
As government officials scramble to contain the new coronavirus outbreak with bans on large gatherings, travel restrictions, and school closures, the rest of us have to worry about how we're going to safely purchase water, toilet paper, groceries, and other household goods during the global COVID-19 pandemic.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens.
When the Nintendo 3DS XL came out, I traded in my regular sized Nintendo 3DS for one — but I ended up hating it. The XL just felt big and unwieldy, and because the screens were larger (with the same resolution), it ended up looking blurrier than the regular 3DS. This, to a less severe extent, is the argument for the Galaxy S9 against the Note 8.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.