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Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.

How To: Catch a Ride with Lyft or Uber Straight from Apple Maps in iOS 11

There's no denying the impact ride sharing apps like Uber and Lyft have made on our lives. With fares that undercut traditional yellow cabs, combined with the fact that your ride is just a tap away, these services have become the primary mode of transportation for many folks in urban areas. Thanks to iOS 11, booking an Uber or Lyft has just become a lot more convenient.

News: Are You on Virgin Mobile? Your Next Phone Will Have to Be an iPhone

Virgin Wireless, perhaps best known for Sir Richard Branson and all of his antics, is an affordable cellular option here in the US. Virgin customers can enjoy — if that's the right word for it — Sprint's cellular service, at a discounted rate, however, there are usually some compromises for that. Now, there will be yet another compromise for Virgin customers who don't like iPhones — Virgin will now only carry Apple's phone on their network.