Transformative Experience Search Results — Page 10 of 119

News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.

News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.

Hands-On: Hands-On with Magic Leap's Undersea, an AR Experience That Transports You to Another World

The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.

News: GarageBand Changed How My Autistic Son Interacts with the World

My autistic son loves music. One afternoon, when he was nine, I downloaded GarageBand to his iPhone to help with the boredom of a long wait at a doctor's office. Instead of pacing or escalating into a meltdown, he spent the entire hour and a half practicing, learning, and composing. When we finally left that day, the rest of us exhausted and irritated, he shared his first composition with a big smile.

News: Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo

Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.

News: USA Today Builds Latest Augmented Reality Story Around the World's Tallest Skyscrapers

While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.

News: Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools

The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.

News: Marvel Continues Its Augmented Reality Rampage with Iron Man Robot for 'Avengers: Endgame'

Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.

News: Magic Leap Adds New Multi-User & Sharing Features, Improves Hand Tracking in Latest Lumin OS Update

After showing off a prototype of the Grordbattle multiplayer first-person shooter at the Game Developer Conference, Magic Leap has added a new Shared World feature in version 0.95.0 of the Lumin OS update released this week.

News: Google & Actress Tilda Swinton Help CERN Tell the Story of the Big Bang in Augmented Reality

Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.

News: USA Today App Treats Fans with Oscars-Inspired AR Costume Showcase Featuring Black Panther, Mary Poppins, & More

The Oscars are fast approaching, which means that all the most talked about films are getting a second dose of heavy promotion in hopes of winning an Academy Award.

News: Snapchat Lays Up Lens Studio Experience for Nike's Jordan Brand at NBA All-Star Weekend

Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend

News: Magic Leap Experience Lets Golf Fans Meet Jordan Spieth & PGA App Update Brings Pebble Beach to AR

Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend.

News: Magic Leap Lumin OS Beta Update Delivers Map Merge Feature for Multi-User Experiences

The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.

News: Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky

Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.

News: Magic Leap Finally Releases Madefire Comic Book App for Interactive Reading & Comic Creation

Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire.

News: Nreal Banks $15 Million in Funding to Produce Fashionable Smartglasses with Plane Detection & Object Recognition

The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.

News: Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

News: Snapchat Virtually Restores London's Big Ben with Holiday-Themed, Location-Based AR Lens

The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.

News: Snapchat Lens Brings Bumblebee Transformer into Your Home & Baidu's Facemoji Keyboard Lets You Become the Robot

Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.

News: Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.

News: Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality

If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.

News: ABC News Elects to Add AR to Midterm Election Coverage

Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.

News: Niantic Plugs Its Real World Platform into Deutsche Telekom's 5G Network & MobiledgeX Servers

When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.