Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
Although The New York Times may have won the race in terms of presenting coverage of the 2018 Winter Olympics through augmented reality first, The Washington Post is nevertheless working to compete in AR in a different way—via gaming.
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
Casey Hudson, the one-time project director for games like Star Wars: The Knights of the Old Republic and the original Mass Effect trilogy, has announced his return to his former home, Bioware as the General Manager. Of course, that also means he is leaving his role at Microsoft Studios as Creative Director, where he was reportedly working on both Xbox One and HoloLens projects.
A 2D film can show you something, but a 3D film in virtual reality can make you feel it. If done right, you'll feel immersed in a new world that surrounds you. If done wrong, you'll get nauseous and uncomfortable. SilVR Thread, a 360-degree VR video company, figured out a few important ways to get the feeling right.
Virtual reality, along with its siblings, has the opportunity to profoundly change the way we interact with all things digital. As a visual medium, we often don't think about the impact on audio, but it plays a significant role nevertheless. When it comes to music—and music videos—the possibilities are enormous.
Our brains do a magnificent amount of work to process visual stimuli, but they aren't difficult to fool. Optical illusions can trick our minds into believing what we're seeing is real, even if it's not—and virtual and mixed reality technologies take advantage of this little loophole in our brain to help us accept the unreal.
HoloTube, a new unofficial YouTube app for the Microsoft HoloLens, brings a whole bunch of new content to the mixed reality headset. While it's nice to have, the experience feels focused on quantity, not quality. HoloTube has a simple interface most people will recognize. You get a page of video categories, and as you drill down through each option you're presented with videos to watch. You can view regular, flat videos on the wall (or wherever you like)—which has its merits.
The CEC, Canada Experience Class, is a new program to help a person who has held residency in Canada gain permanent residency status. The program realizes that, by going to school or living in Canada while working, many people have the skills necessary to make the transition to live in Canada permanently. To qualify for CEC, you must be a temporary worker living in Canada for at least two years with two years of skilled working experience. A second way you can qualify is by being a foreign gr...
Being a musician, whether experienced or just starting out, if you don't know your basic music theory, then you're selling yourself short on a wealth of knowledge! If you're just getting started and have never learned theory, this is where you begin. In this video you will get a basic over view of the staff, bar lines and double bar lines, treble clef, bass clef and the grand staff.
If you haven't tried popovers then you haven't experienced an experience that's equivalent to having fireworks lighting up in your mouth. With the fluffiest crust ever that resembles a muffin top and a hollow center just big enough to fill with custard or chocolate, it combines doughy goodness with creamy sweetness in the center.
Learn how to hit a golf ball. Tee off and experience the world's most authentic online golf experience! 1. Place the cursor over the swing meter at the bottom of the screen when you are ready to hit the ball. The mouse icon will change into the swing icon. 2. Click and hold the mouse and push up to the desired strength indicated by the yellow shaded area. 3. Release the mouse button. The yellow shaded area becomes green and moves to the right. 4. Click the mouse when the green line is closest...
The biggest triumph and novelty about James Cameron's "Avatar" was that though we were watching seven foot-tall blue people jumping around big, glowing trees, we became so immersed in the experience that we forgot they weren't human. Bring the "Avatar" experience literally to life this Halloween by dressing up as the beautiful Neytiri.
In this video tutorial, viewers learn how to test their system performance. Begin by clicking on the Start menu and select Control Panel. Then click on System and Security, and select "Check the Windows Experience Index" under System. Now click on "Rate this computer". The system will then begin to run some tests. This will take about 1-2 minutes. The Windows Experience Index assesses key system components on a scale of 1.0 to 7.9. This video will benefit those viewers who use a Windows 7 com...
Hack mybrute with this mybrute cheat. MyBrute hacks, cheats, tricks. Watch this video tutorial to learn how to use MyBrute and improve your brute (07/05/09).
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Watch to learn how to get infinite EXP with proxies in MyBrute (04/23/09). It shows how to get exp from pupils you make by passing the current two checks (Flash SOL files and IP check).
If you're traveling across time zones, you might find yourself experiencing jet lag. Use these tips to help bring your body and mind into sync so you can easily and quickly reset your sleep schedule. You can also use this method if you're changing shifts at work!
Aerobics are a super fun way to get rid of some calories and lose weight. If you really enjoy your classes, maybe you should consider taking up a healthy career as an instructor! This video will give you the steps you need to make your new job happen!
In this video, you will learn how to grind and mix feed on a farm. Mixing feed allows farmers to buy feed ingredients in bulk, and prepare their own specialized blends, reducing costs. The farmers shown in this video use a Gel mixer, and they describe how theirs works, including a description and explanation of its parts and what they do. You will also learn about their own personal experiences with mixing feed on their farm with this mixer, as well as some tips based on this experience. The ...
Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14.
Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site.
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
Magic Leap took years to launch, but when it did, the company managed to quickly become the leading rival to Microsoft's HoloLens (at least when it comes to experimental immersive experiences).
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
