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How To: Drive a semi in the mountains

Learn how to safely drive a semi truck in the mountains. Part 1 of 2 - How to Drive a semi in the mountains.

News: HyperloopTT Uses Magic Leap to Show How Elon Musk's Futuristic Vision of Transport Will Work in the US

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.

News: Magic Leap Pivots to Enterprise, Announces New Business-Focused Services, Slightly Modified Name

As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.

News: The 25 Biggest AR Investments in 2019

It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.

News: Augmented Reality Headset Maker Daqri Shuts Down Office, Pursues Sale of Assets, Report Says

While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.

News: 6D.Ai Launches AR Cloud & Supplies 3D Maps to Nreal Light & Qualcomm Snapdragon Devices

Roughly six months after emerging from stealth, AR cloud company 6D.ai is now ready for public consumption, and it has a big name partner to help it kick off its platform.

Market Reality: Meta Company & Leap Motion Find New Owners as AWE 2019 Wraps Up

The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.

News: Meta Rises from the Ashes Under New Ownership, Along with a New CEO

Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.

News: Amazon Will Pay You to Help Develop Its Augmented Reality System, No Skills Required

Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.

News: Smartglasses Startup North Secures $40 Million in New Funding, Report Says

Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer.

News: SK Telecom Rolls Out Magic Leap In-Stores in South Korea, Announces Harry Potter & League of Legends AR Partnerships

The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.

Exclusive: Inside Magic Leap's Secret Headquarters

The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.

Market Reality: HoloLens 2 Secrets Revealed, Nreal CEO on AR Future, Meta Lawsuit Update, & Verizon Teams with Vuzix

As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.

News: Matterport Lands $48 Million Investment for 3D Content Capture Technology

The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.

News: Apple Appoints Marketing Leader Behind iPhone Launch to Push Augmented Reality Products

While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.

News: Facebook Acquires Visual Search Startup GrokStyle

The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.

News: Warby Parker Makes It Easier to Try on Eyeglasses at Home with AR Update to Glasses App for iPhone X Series

If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker.

News: Blippar Reborn as One of Britain's 'Brothers Bling' Buys Up Augmented Reality Assets for Relaunch

Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.

News: Snap CFO Resigns After Just Seven Months on the Job

In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.

Exclusive: Layar Founders Hope to Buy Back Company in Blippar Asset Sale

After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.

News: ODG Patents Headed to Auction Block After Failed Magic Leap Acquisition Deal, Report Says

Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.

News: Magic Leap Shakes Up C-Suite, Shuffles Two Top Executives to Advisory Roles

In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.

News: Snap's Vice President of Content Is Ghost, as App Continues to Shed Users

In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.

News: Investors Back Another AR Display Maker as LetinAR Closes $3.6 Million in Funding

Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.

News: 'Hyper Reality' Visionary Keiichi Matsuda Parts Ways with Leap Motion

After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.

Market Reality: Magic Leap, Twilio, Jaunt, & Adidas Reveal the Future of AR Content & Communication

A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.

News: Magic Leap Teams with Sennheiser to Deliver High-End Spatial Audio for Augmented Reality

One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with one of the leading names in high-quality audio.

News: Exec Shuffle — Snapchat Chief Strategy Officer Imran Khan Resigns, Lampix Marketing VP Gordon Meyer Exits

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."

News: Magic Leap Announces L.E.A.P. Conference Dates in Los Angeles for First Developer & Partner Event

Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.

Market Reality: Magic Leap Steps on Apple's Big ARKit Moment, DreamGlass Starts Selling Its Meta 2 Competitor

Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.

News: Magic Leap's First Twitch Video Show Had Toys, Philosophy, but No New Peeks at the Headset

We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much.

News: Leap Motion Reveals Open-Source AR Headset Called Project North Star

If it had come out just a week earlier, around April 1, no one would have believed it. But it's true, Leap Motion has developed its own prototype augmented reality headset, and it looks pretty wild.

News: Magic Leap Resolves Legal Conflict with Former Security Director

Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.

News: AR Startup Avegant Shuffles Leadership, Cuts Staff, Report Says

Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.

News: Magic Leap Takes Legal Action Against Employee Who Alleges HoloLens Trade Secret Violations

Accused of violating whistleblower and age discrimination laws by its security director, Magic Leap has taken an internal situation to the US District Court to clear its name of the allegations.

News: Meta Caters to Design Professionals with 3D CAD Support for Solidworks

In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.

Market Reality: While Apple & Vuzix Bet on AR, Game Developers Are Less Enthusiastic

This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.