Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.
The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
Cruise Automation follows Waymo's and Uber's lead with its debut of a beta version of an app-based driverless ride-hailing service for its employees in San Francisco, ahead of a possible launch of a full-fledged commercial offering within four years.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
Some drivers give Tesla's Autopilot update released this week rave reviews, after version 8.1 has taken longer than expected to live up to Elon Musk's "smooth as silk" Tweet from earlier this year.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
There is an Indian story called the Legend of Paal Paysam, and while it doesn't seem like it at first, it has a lot to say about what motivated Paul Travers in the augmented reality space.
Today it was revealed that Avis Budget Group will now support and maintain Waymo's driverless car fleet in Phoenix, the company's first public trial of self-driving cars. This is an unprecedented partnership in the autonomous vehicle field and conveys the steps driverless companies are taking to make their vehicles more accessible to the public.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
Ride-hailing services are everywhere nowadays and with new companies developing all the time, it is one of the most convenient ways for people to get around. Companies like Uber make it easy for passengers to call a car to pick them up and drive them to their desired location. These services have been especially helpful for commuters as well as those who might need a ride home after a night at the bar. However, ride-hailing services require driving with a total stranger, which means the safet...
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.
UPDATED 5/4/17: SI has stated that they won't be augmenting its Swimsuit Edition. Although, this could be a sign that the company may do so in the future. If they already have all the tech set up for the latest feature, then they are already half way ready to augment other SI editions. So get ready SI fans and download the designated Life VR app, because you are going to need it to point it at these specially marked SI pages.
When we talk about driverless technology, the go-to companies are usually Waymo, Uber, or Tesla. However, traditional automakers like Ford and GM are also staking claims to the driverless and advanced driver assistance spaces.
In Bhopal, India, a place nestled in between the royally pink city of Jaipur and the dry (i.e., alcohol forbidden) state of Gujarat, is a team of developers determined to make a fully driverless car suitable to the complexities of Indian traffic. An algorithm elaborate enough has yet to be made by any other company, but is the fundamental key to handling the intuitive habits of Indian drivers, the often intense and gridlocked traffic, and the country's vast expanse of jarring roads.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
Samsung and Apple are back in court, but this time it's not just money at stake. The Supreme Court's decision could have a far reaching effect on patent law and innovation in design.
There's a new operating system on the horizon, and this one's so big that it may actually live up to its galactic moniker. Andromeda, a merging of Android and Chrome OS, has the potential to bring Google to the ubiquitous status that Microsoft's Windows enjoyed in the '80s and '90s.
Welcome back, my future hackers! After my first tutorial about doxing, I decided I would dive a little bit deeper into the world of social engineering. In this tutorial we will learn some basic social engineering techniques to get into a company building, find out more information about the company's security, and maybe even exploit the company's computers if you get the chance.
Job interview success can be a difficult thing to measure. Is confidence a job-winning trait? Or were the interviewer's questions not answered as fully as they had hoped? Maybe you weren't sure how your big, happy smile went over with such a formal setting.
Say "hola!" to the independent Finnish phone company, Jolla, and its new eponymous smartphone of the same name.
Over the past few years, indie game developers have gathered together to release their products in the widely popular Humble Indie Bundle, a collection that gamers can purchase for whatever price they want. It's a win-win for both. Developers get more exposure for their games, and customers get tons of games for whatever they could afford. Heck, charities even get a little piece of the pie.
There is nothing more irritating than having a nice jam session interrupted by an ad selling B vitamins, and that's exactly what Spotify does to you if you don't pay up.
It seems like everyone has Caller ID these days, but not everyone wants to give up their privacy. Whether you're calling from a cell phone or a landline, you can dial *67 to block your phone number from appearing on Caller ID, and many phone companies offer a permanent option as added service.
The HTC Eris is one of the many smart-looking smartphones the company has released in it's short tenure in the US market, but it's a good one and you can get it for free from Sprint with many service plans. If you've got one, why not root it and start taking full advantage of its abilities! This video will show you how to do it quickly and easily, teaching your cute little phone some new tricks.
In this clip, you'll learn how to make "cold calls" when searching for a job, a technique that can be surprisingly effective. Finding a job can be a tough task even in the best of times. Whether you're out of work or are simply looking to land your dream job, you're sure to be well served by this clip, which discusses few tried and true techniques and best practices for job seeking.
New to Microsoft Excel? Looking for a tip? How about a tip so mind-blowingly useful as to qualify as a magic trick? You're in luck. In this MS Excel tutorial from ExcelIsFun, the 522nd installment in their series of digital spreadsheet magic tricks, you'll learn how to make calculations for companies that use 30 day months.
You could be going into a job interview with the wrong ideas. This video, however, teaches a person how to go into an interview and have a higher chance of landing the job. Learn how to go into the job with the right mindset. You can make the job interviewer see you're serious about working for their company, and not the opposite by having the right mindset.
Here are a few simple solutions to help you save money and reduce your water and energy consumption. By washing your clothes in cold water you can save ninety percent of the energy normally expended in doing a load of laundry. If you do laundry before 9am or after 9pm you can allow energy companies to utilize more efficient renewable energy.
Learn how to save gas, the secret the oil companies and car manufacturers don't want you to know about! This how-to video explains common causes for your car to be sapping gas faster than it should, how to make some simple adjustments, and maximize your gas. Don't be a slave to high gas prices or go into debt buying a hybrid car you can't afford. Learn how to double your gas mileage the KipKay way by watching this instructional video.
The secret the fitness food companies don't want you to know !!! A guide of how to make a high protein milk shake with 33g of protein per pint for only 88p per pint!!!! Great for building up muscle fast and healthily !! Amazing
Calendar data, images, sounds, videos, and messages can be easily synchronized between your Nokia Booklet 3G netbook and supported mobile devices and phones when the two are connected using Bluetooth. To find out how to use Nokia's Ovi Suite software to synchronize your data, take a look at this tech support video from the company.
