When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
When it comes to watching movies and TV shows in Amazon's Prime Video service on an iPhone, it's as simple as installing the Amazon Prime Video app, signing into it, then playing content. However, on an Android phone, it's a lot more complicated.
Gonorrhea infections reached a peak in 1975, then decreased until 2009, when infection rate started rising and has increased each year since. With the rise of antibiotic resistance, those numbers are only going to get worse — unless we find new treatments against the bacteria.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
Young girls, especially those who live in areas where HIV is epidemic, like sub-Saharan Africa, are particularly vulnerable to becoming infected with HIV. A vaginal ring containing the antiviral agent dapivirine has been shown to decrease the chance of developing HIV-1 in adult women over 21 and now in the first step for use in adolescents, the ring has been shown to be safe and well-tolerated in that younger age group.
Perhaps in tribute to the season premiere of Game of Thrones, Google Glass is demonstrating that what is dead may never die, as Alphabet's X (formerly Googlex) has revealed that the Enterprise Edition of the smart glasses are now available to businesses.
At the end of June, Unity 2017.1, the newest version of the popular 3D development engine, went live. And with that release, it brought out some very cool new features like Timeline and Cinemachine, to name a few. Now, for those of us that develop with Unity and follow the beta program closely, these features are not new at all. What is more likely the case is that we have spent a good deal of time using these features for a few months and even possibly helped iron out a few bugs.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
China's Baidu, the Chinese equivalent of Google, live streamed a video yesterday of CEO Robin Li riding a self-drive vehicle along the streets and highways of Beijing.
Google quickly learned over five years ago electric vehicles (EVs) were the powertrain of choice for its then fledging driverless car program and the industry has since followed its lead.
Cruise Automation is actively seeking to recruit a lead engineer to head its development efforts of 3D maps with expertise in city environments, signaling the GM driverless unit's move towards a mobility-as-a-service business model.
Wegmans recently partnered with Instacart, an online grocery-delivery app, to bring your groceries right to you. The collaboration will begin in the suburbs around Washington, DC, and Wegmans plans to expand to other areas later on.
Get ready to step up your game, explorers! Google Maps is releasing an update for its gamified program to encourage reviewing of businesses and other locations within the Google Maps app.
Mitochondria are known as the powerhouses of our cells because they generate energy to power them. But they also play a key role in the death of cells when they're damaged, infected, stressed, no longer needed, or at the end of their life.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
You may have heard of Honor of Kings, the multiplayer online battle arena game so popular that it has the potential to do for mobile what League of Legends has done for the PC in the world of competitive online gaming, but you'll soon hear about its western iteration, Strike of Kings. Tencent, the China-based online gaming giant now looks to expand to the lucrative western market and has released the game to many parts of Europe as a soft launch for iOS devices. Gameplay in Strike of Kings is...
Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch.
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
Last week, Next Reality wrote about how the Microsoft HoloLens team is partnering with thyssenkrupp. Their mission? To bring mixed reality to the workplace. Now, Microsoft has just confirmed in a blog post that the HoloLens has passed the basic impact tests for protective eyewear in North America and Europe.
Microsoft Build 2017, the first of Microsoft's big developer conferences for the year, is just a few weeks away. This very popular conference, which has been going on since 2011, is known to sell out fast. In 2015, it sold out in under an hour, and in 2016, in less than 5 minutes. This year was no different, according to VentureBeat; While not quite as fast as last year with so many rumors of HoloLens on the horizon at the time, this year's Build was sold out in 8 hours. And for this year's B...
Fans of fighting game series such as Street Fighter and Mortal Kombat are in for a treat! Skullgirls has entered the crowded field of the mobile fighting genre and has touched down in the form of a soft launch for iOS devices, which is now available for download in Canada and the Philippines. But don't let this limited release stop you from trying Skullgirls out, as it's still possible to acquire this little gem with a little finagling.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
As someone who grew up adamantly complaining every time my parents dared to turn on talk radio in the car, I can admit it's a bit weird that I have a love affair with podcasts. I can't help it! Even though podcasts are essentially the modern-day customizable talk radio, I choose to defend my all-out obsession with pointing out how popular they are (I mean, SNL even picked up on the trend).
After a brief reprieve, Zika fear is back with a vengeance as the US mosquito population booms. And we're just now seeing the true impact of this devastating virus, as babies of mothers infected with the virus are being born.
As you may have heard, Verizon has jumped on the "giving up users' data to whomever will pay" bandwagon with its new AppFlash spyware app that's all set to be pre-installed on at least one of the Android phones they sell.
Samsung's new Galaxy S8 can turn into a PC with its DeX dock, but while that may sound like the future of mobile computing on the surface, there are definitely a few issues with the entire setup.
Long before Apple and Android became household names, Nokia dominated the mobile industry. The Finnish company was one of the first to develop smartphones, and their classic N95 with 2G "high-speed" internet connectivity was declared the "best smartphone ever" by some in 2007. Outside of the US, before the iPhone became all the rage, owning a Nokia phone was a status symbol akin to wearing a Rolex or Omega watch.
A development team in Silicon Valley is nearing early access release of a new hardware-independent augmented reality platform called Phantom AR.
For some time now, there has been quite a bit of speculation as to when the selection of augmented and mixed reality head-mounted displays would begin to trickle out to the public. Pricing, availability, and software selection are all issues that will have to be addressed before widespread adoption will start.
Before the iPhone 7 models were released, there were many rumors pointing to the inclusion of wireless charging, which obviously didn't happen. Now the rumor mill is back at it again for Apple's next smartphone, most likely being called the iPhone 8, and the possibility of wireless charging is more certain this time.
You can easily take audio for granted in virtual reality, but realistic sound in VR isn't an afterthought. It not only involves creating surround sound within a pair of headphones, but figuring out where the sound ought to exist based on your position and line of sight.
Verizon Wireless executives recently cooked up a plan so devious that it could have only come from one of the four major US carriers. Apparently, they aren't satisfied with simply loading every Android device they sell with their own bloatware, so now they're reaching out to big brands to see who would be the highest bidder for a spot on your home screen.
When you think about consumer VR headsets, you either imagine a computer-tethered powerhouse like the Oculus Rift and HTC Vive, or something portable yet limited that utilizes your smartphone like Google Cardboard. Somehow, we haven't seen much in-between, but the Idealens aims to fill that gap.
Step aside, Heinz: there's a new ketchup in town. Beetroot ketchup is the rising star of condiments. It's a vibrant, earthy, and sweet topping for summer BBQ burgers and grilled hot dogs, as well as a pretty un-beet-able dip for French fries. There's no corn syrup, it's paleo-friendly, and the beets give it a bright, bold flavor like no other sauce you have ever tasted.
Are there any benefits to watching a movie in a holographic mixed reality headset, or should you just stick with your TV? It's not as cut and dried as you might think. While TVs have some advantages, so does the virtual screen of a Microsoft HoloLens.
I have a lot of favorite kitchen tools. My seven-inch Global chef's knife is my baby. My pasta maker is my dance partner on any given Friday night. My girlfriend's stand mixer is my favorite toy in the apartment.
If you want to sell all of the old electronics lying around your home, it takes a lot of work. If you go the eBay route, you have to take tons of pictures, describe it accurately, wait for a week until someone bids on it (or not), then package it, ship it, and wait for feedback. Craigslist is a little bit easier, but usually requires you driving somewhere to meet the buyer in a public place (if you want to play it safe).
What type of person are you in group settings? Are you the social butterfly, eager to get to know everyone and interested in the people more than the setting? Or are you a wallflower, afraid to catch anyone's eye out of fear?