After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.
The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.
In this jam-packed October, the Huawei Mate 20 Pro has flown under the radar in the US. Due to Huawei's lack of presence in the States, many are unfamiliar with the second largest OEM in the world. Huawei has continuously put out amazing mobile devices, and this year they released a phone that's nearly perfect on paper.
One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with one of the leading names in high-quality audio.
Augmented reality app developer Laan Labs has shared a preview of a beta app that achieves 3D scanning with just an iPhone and produces highly-detailed models for sharing with others.
One of iOS 12's biggest attractions is Group FaceTime, which would allow up to 32 people to video chat together at the same time. It's quite the pitch, and many iOS users are excited to see in action. Unfortunately, Apple has confirmed that Group FaceTime won't be included with iOS 12 when it launches, leaving everyone to chat one-on-one just a little bit longer.
If you find yourself on the run from the Empire, you no longer need a droid to send a holographic distress message, you just need an iPhone X and the HoloBack app.
Last week, Magic Leap gave us an additional peek at its Lumin OS and more tutorials that show how its device works with virtual content. But details about the hardware wasn't included in the array of new information.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
If you have a substantial collection of POGs, the disc-collecting game from the 1990s, squirreled away in your basement, then a new augmented reality app may give you a reason to dig them up.
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
One of the most successful rock bands still making music has just made augmented reality an integral part of its upcoming tour. Irish rock band U2 has announced a new mobile app experience that allows you to preview the group's live performance in your own home in AR.
As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.
Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invite, the topic is immediately obvious: it's augmented reality.
Samsung hopes to make a splash with the new Galaxy Note 9 to make up for the underwhelming sales of its signature Galaxy S9 series. This flagship is a radical departure from its predecessors — it's now optimized for gaming and paired with the most advanced S Pen stylus to date. Here's everything you need to know.
Thanks to Apple's beta preview of iOS 11.3 released last week, app developers are already experimenting with the ARKit capabilities that will be available to regular users this spring.
Facebook may have shamelessly copied Snapchat and its camera effects for faces (as well as its World Lenses), but it might beat its social media competitor to virtual body augmentation.
Lost among the latest laptops, smart assistants, VR headsets, and Motorola-branded gadgets that it brought to CES 2018, Lenovo has also introduced a new pair of augmented reality smartglasses.
Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
With just a few more days to go before its release in theaters, the Star Wars: The Last Jedi push has gone into overdrive. On Monday, Google released "The Last Jedi AR Stickers," a set of augmented reality stickers that lets users put a number of different Star Wars characters and objects into the real world.
People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing tools to stick static text, emojis, and drawings on top of photos and videos. However, Holocam ups the ante by placing fully three-dimensional emoji, text, and drawings, as w...
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
Being on the bleeding edge is a place that you will get cut from time to time, as has been the case for many developers in the HoloLens space.
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
If giving truly is better than receiving, then The Box AR should be the best ARKit app available when iOS 11 releases next week.
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers.
The world of gaming has never been cooler thanks to Apple's ARKit. From AR arcade games to giant god battles to Pac-Man, we've seen our fair share of awesome and innovative games.
At the risk of breaking a few rules, we're going to talk about Fight Club. More specifically, digital artist Mateusz "Marpi" Marcinowski has mimicked a scene from the movie using Apple's ARKit.
Sending fleets of ships into battle as an ancient Nordic god? Sign me up.
Map apps, while incredibly helpful in our technology-centric world, can often be a source of frustration. No maps app is perfect, and things can get confusing fairly quickly when trying to navigate GPS mapping. iOS developer Andrew Hart has experimented with a new way of mobile mapping using Apple's ARKit that could make finding your way so much easier.
Verizon will be exclusively selling the ASUS ZenFone AR, which supports Tango (Google's mobile AR platform) and Daydream VR.
Now, you can prevent Donald Trump from building that idiotic wall from the comfort of your smartphone. Well, in theory, you can, thanks to a hilarious new gaming app called — wait for it — Trump's Great Wall.
Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
An interesting new use-case for the Microsoft HoloLens appeared in a YouTube video from Washington-based DataMesh last month. In it, you can see the HoloLens working in conjunction with the Microsoft Surface Studio, Surface Dial, and Surface Pen for 3D model detailing and visualization in real time.
Augmented reality software developer Maxst has made the move into hardware with Revelio, their new untethered AR smartglasses. These stereoscopic glasses feature an Octa-core processor, 2 GB of memory, a 40-degree field of view, and a 720p display, and they do not require being connected to a phone or computer.
