Market Reality: Air Force Gets Immersive, Crypto's AR Future, Inside Amazon's Echo Frames, & Metaverse Goes Mainstream
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
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Market Reality: Snap & Epic Games Acquisitions, Nreal v. Epic Games, AR on Oculus Quest, & HoloLens at the Olympics
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
News: Epic Games Builds on Metaverse Foundation with Sketchfab Acquisition
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.
News: DigiLens Looks to Plastic Waveguides as Alternative to Glass for AR Smartglasses Displays
When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics.
Market Reality: Snap Spectacles Early Prototype, Volkswagen Drives into AR, Inside Lego Snapchat, & Instagram Updates AR
We're still basking in the afterglow of the HUGE Snap Partner Summit last week, where Snap made Snapchat a much stronger augmented reality platform while also unveiling the AR smartglasses version of Spectacles. This week, we got a peek at how Spectacles AR started and got our hands on Lenses from Lego and Disney featured during the keynote.
News: Snap Team Member Reveals Early Prototype of AR Spectacles, Plus Here's Another Way to Get Your Own Pair
When Snap CEO Evan Spiegel pulled off the surprise debut of the augmented reality version of Spectacles last week, it was one of the biggest moments in the company's history.
News: DigiLens Forges Reference Design for Smartglasses with 50 Degree Field of View
In the great smartglasses race, component makers, such as those that supply the crucial waveguide displays that make visualization of virtual content possible, have a vested interest in pushing the industry forward in order to ship units.
News: Apple Secures Supply Chain for AR Hardware with $410 Million Investment into Optical Manufacturer II-VI
As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it.
Market Reality: Apple's AR Spaces, Facebook's AR Future, Snap's 3D Acquisition & Campfire AR Headset Launch
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
News: Campfire AR Headset Emerges from Stealth to Offer 3D Collaborations for Enterprise & Design Teams
The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content.
News: Niantic Teases Smartglasses Running Its Popular AR Apps
Mobile augmented reality gaming pioneer Niantic is chomping at the bit to get games like Pokémon GO out of smartphones and onto smartglasses, and it appears to be taking matters into its own hands.
Market Reality: NFT & AR Converge with Atari, MF Doom & Virtual Homes, Plus Samsung Partners with Snapchat
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
News: Nreal Announces Move to Expand AR Smartglasses Sales to US, Europe & Launch Enterprise Edition in 2021
After piloting the Nreal Light in South Korea and Japan via carrier partnerships and securing another round of funding, Nreal is now ready to begin selling the consumer edition of the smartglasses to the western world as well as introduce a version for enterprise customers.
News: Magic Leap Founder Launches the Company He 'Really' Wanted to Start, a Film & Music Studio with Virtual Artists
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
News: Snap Simplifies Lens Studio with 'No-Code AR' Tools & New Templates, Invests $3.5 Million in AR Development
At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community.
Hands-On: Spotify Premium on Magic Leap One Is Futuristic, But Not Quite the iPod of AR
Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here.
News: 10 Ways Mobile AR Filters Are Making Consumer AR of the Future a Mainstream Reality, Today
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
News: 5 Magic Leap Apps You're Probably Missing, Including Star Wars, the Magicverse Matrix, AR Jenga, & More
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
News: ElementalX's Flar2 Talks 'Death' of Rooting & Future of Android
You can mod every aspect of your phone's software with root, but if you want to make changes at the hardware level, you'll need a custom kernel. If you've looked into custom kernels before, one name undoubtedly kept coming up: ElementalX. It's easily the best custom kernel out there, and the reason for that is its awesome developer, flar2, aka Aaron Segaert.
NR30: The AR Hardware Leaders of 2018
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
News: 8 of the Wildest Augmented Reality Glasses You Haven't Seen Yet
We've shown you the best augmented reality headsets, and now it's time to show you the rest. These are the AR headsets you've probably never heard of or even seen. The AR headsets that, in some cases, have a shot at the big time, and may one day reach widespread adoption, and, in other cases, are unwieldily contraptions that look like something out of a weird science fiction movie.
News: What's the Difference Between HoloLens, Meta 2 & Magic Leap?
Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome use cases for mobile AR, the real future in AR is headworn.
Hack Like a Pro: How Antivirus Software Works & How to Evade It, Pt. 1
Welcome back, my tenderfoot hackers! As hackers, we often are required to get past antivirus (AV) software or other security measures. To do so effectively, we need to have some understanding of how AV software works. In this tutorial, we will take a cursory view of how AV software works so that you can better strategize on how to evade detection by it.
Market Reality: The Matrix vs. The Metaverse, Xiaomi AR Wearable, & Snap Art AR History
This was a busy week in the tech space. After everyone got over the major announcements of Apple's latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook's first smartglasses.
Market Reality: Oculus Quest Fuels AR Apps, Why Spatial Audio Is the Killer App, & Xerox Becomes a Major AR Player
Amid a troubling resurgence in coronavirus cases, led by the new Delta variant, augmented reality is once again moving back into the spotlight as a solution, especially now that the move to return to offices has been stalled.
News: Snapchat Extends Its AR Lenses to Viber Messaging App
Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.
Opinion: Why the Nightmare Scenario of Facebook's Quest VR Advertisements Is Actually a Win, & Will Ultimately Boost AR
The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
Market Reality: Apple's New AR Tools, Snap Spectacles Apps, Magic Leap Exec Shake-Up, & Microsoft's Military HoloLens
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
Market Reality: Google Pushes Web AR, Lil Nas X Goes Immersive, Coinbase & Ray-Ban Snapchat into AR Marketing
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
Market Reality: Magic Leap & Epson Cater to Enterprise Customers, Lego & Smithsonian Launch New AR Apps
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
Market Reality: Apple Launches AR App, Brands Blitz Super Bowl with AR Ads & AR Content Arrives for Zoom via Arvizio
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
News: NR30 Innovator in Augmented Reality Spotlight: Aidan Wolf
This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of AR and its ability to leverage machine learning. This year's honoree is Aidan Wolf.
News: What Snap's Voca.ai Acquisition Could Mean for Snapchat & Spectacles — Virtual Voice Assistants Meet Augmented Reality
What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and communicate with the world adds virtual voice agents? Possibly e-commerce magic, with a powerful layer of augmented reality.
How To: Anonymously View Instagram Stories & Posts Without an Account
Instagram makes it easy to view a public account without that person or business knowing unless, you know, your finger accidentally slips and hits the like button on a post. Aside from that, if you're careful, you can browse anonymously through an account without anyone noticing — only you can't do that with Instagram Stories.
Hacking macOS: How to Turn Forums into C&C Servers to Control MacBooks
An attacker can repurpose public MyBB forums to act as command-and-control servers. It only takes a few lines of code to configure a MacBook to fetch commands and send responses to any website the attacker desires.
News: 10 Remote Collaboration Apps for HoloLens, Magic Leap, & Mobile That Can Substitute for in-Person Meetings
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the Coming Year
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
NR30: 2019's Up & Coming AR Founders You Need to Know
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
News: Apple Releases iOS 13.1 Public Beta 2 for iPhone to Software Testers
Apple has pulled quite the headscratcher in anticipation of its big iPhone unveiling next week. Its latest iPhone update, iOS 13.0, is just on the horizon, going through eight beta versions so far. And yet, before that software's official release, the company has started beta testing iOS 13.1, with no explanation why. And the second public beta for iOS 13.1 is now out, so let's see what's new.
News: Startup Human Capable's 'Norm Glasses' AR Smartglasses Are Like Google Glass in a Regular Pair of Shades
What if, back in 2013, Google Glass had launched not as a Star Trek Borg-like eyepiece, but as a pair of seemingly normal shades, with the augmented reality lens and camera hidden within the frame?