A successful startup needs more than a good idea. To get your startup off the ground, you need to know how to make a plan, fund it, and market it. Trying to learn how to do all of that on your own is impractical and unnecessary.
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
Augmented reality gaming pioneer and Pokémon GO mastermind Niantic is putting the pieces on the gameboard to prepare developers and gamers for the launch of its AR cloud platform.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
Who's ready to let future Facebook augmented reality smartglasses read their brain? Well, ready or not, the tech giant is making progress in the area of brain control interfaces (BCI) by funding research.
Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it!
Developers in the augmented reality industry got a lot of love this week.
Making a purchase through PayPal is great because you have the option to pay using your account balance, a bank account, debit card, credit card, rewards balance, or even PayPal's own credit product. You need to pick one to be your preferred payment method for each in-stores and online but, unfortunately, changing these preferences can get a bit tricky on your iPhone or Android phone.
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
The dream of Google Glass lives on via North's stylish and normal-looking smartglasses that bring text messages and navigation prompts into the user's field of view and Amazon Alexa integration for voice-activated assistance.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
With Huawei's recent emergence as the second largest OEM in the world, the company was poised to finally make a big push into the US market. Instead, their efforts were derailed by an unlikely foe, the US government. As a result, American customers will miss out on the newly-released Huawei P20.
Coinbase has become the most popular mobile wallet app due in large part to its user-friendliness. The app takes the hassle out of buying and selling Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), and Litecoin (LTC), letting Android and iPhone users alike trade their favorite cryptocurrency in a few easy steps.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
The community of bacteria that lives in our gut has a lot to tell us. It can give clues to what we eat, the environment we live in, and diseases and disorders we may have. Now, scientists have linked these bacterial species to how we feel. A new research study found an association between women's gut bacteria and their emotions.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
You may not have heard of visceral leishmaniasis, onchocerciasis, or lymphatic filariasis, and there is a reason for that. These diseases, part of a group of infections called neglected tropical diseases (NTDs), impact more than a billion people on the planet in countries other than ours. Despite the consolation that these often grotesque illnesses are "out of sight, out of mind," some of these infections are quietly taking their toll in some southern communities of the US.
Spammers are the bane of every email user. No matter what you do, junk mail always breaks through the spam filters. And some of the best ones seem to come from legit companies, and that's because they aren't legit companies— they're spammers masquerading as legit companies.
A side effect of the COVID-19 pandemic is that small businesses are suffering from forced closures and social distancing, but game developer Niantic has a solution.
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
Just as Apple, Snapchat, and other tech giants are working on augmented reality wearables in the race to replace smartphones for the future of mobile computing, so is Samsung.
Following on the heels of the announcement that ThirdEye's Gen X2 MR glasses began shipping in September, ThirdEye has revealed it has developed an app that helps soldiers aim their weapons during battle situations.
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
