The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Millions of dollars continue to pour into the Chinese driverless market. Now, according to research firm CB Insights, $929 million have been invested in the first quarter of this year.
Single and living in NYC? Forget bars, the female-empowered dating app, Bumble, has just opened a place where you can meet up with your online lovers.
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
Vodafone India has merged with telecom company Idea Cellular to become India's largest mobile player this week.
HoloLens developer Michael Peters of In-Vizible has released quite a few videos since receiving his HoloLens last year. Many of his experiments are odd and funny, but some include serious potential approaches to data visualization. In the videos embedded below, you'll specifically see stock market information beautifully rendered in different ways to help understand the data.
As we slowly approach its January 3 start date, CES 2017 seems to be shaping up to be an exciting year for smart glasses as well as augmented and mixed reality.
There's a new operating system on the horizon, and this one's so big that it may actually live up to its galactic moniker. Andromeda, a merging of Android and Chrome OS, has the potential to bring Google to the ubiquitous status that Microsoft's Windows enjoyed in the '80s and '90s.
What's the most installed Android app in the world? Facebook? Gmail? Maps? While those all have well over 100 million installs, the one that takes the cake—and always will—is Google Play.
With the Google Play store on your Android device, it's a relatively easy process to check all of your application updates. All you have to do is launch the Market app, go to the My Apps section, and from there you'll be able to see all of the available updates for your applications, which should be positioned at the top of the list. The problem with this process is that many times, you'll go days or weeks and quite possibly even months without checking the Google Play application market, lea...
The Pioneer DJM-909 mixer is one of the finest and most expensive DJ mixers on the market. If you can afford one, you're a lucky dog. And if you've gotten one and are wondering just how much you can do with it, watch this video. It will teach you how to use the many effects and other tricks in the mixer to make the best music you can.
Have you ever tried oven-baked cauliflower before? Sprinkled with olive oil and a bit of sea salt, baked cauliflower is juicy, smoky, and makes a delicious side dish. But working with cauliflower can be intimidating, given that when you purchase it from the market it looks like a big chunk of hard white matter.
Not all of us have hours and hours to devote each day to exercise. In fact, we applaud you if you manage to squeeze in a thirty minute workout about five times a week. Life tends to get busy, but if you want to lose weight then exercise has to be a priority, as important to attend to as your marketing pitch meeting tomorrow.
Not only can your T-Mobile G1 phone get Internet access by itself, you can also use it as a router or modem for your home wifi network. All you need is to download a single app from the market, install it, and you're ready to set up your home wifi network!
In the market for a free desktop timer app for your Windows PC? This brief video tutorial from the folks at Butterscotch will teach you everything you need to know. For more information, including detailed, step-by-step instructions, and to get started keeping better track of time yourself, take a look.
Your cultural experiences growing up shape the kinds of food that you like, and nowhere is this more evident than in the case of Vegemite.
APK files are the EXE files of the Android phone, the executables that mark the point of entry to most programs and Apps. If you have rooted your Motorola Droid or other Android phone, you're probably come in contact of an APK file in or around your custom ROM. This video will show you how to install APK files on a rooted Motorola Droid, which will allow you to find Apps without going to the App Market and take advantage of all of the features of your custom ROM.
Are you getting little jealous of all those Droid users out there? If so, check out this clip. In it, you will learn how to hack your jailbroken iPhone and install an Android style startup screen to take the place of your normal iPhone display. This will give your iPhone an updated look and make it look just like it came off the Android market.
Google Chrome is the hottest new browser to hit the market, and it's got a variety of new features that you won't find anywhere else. Follow along in this video to learn how you can install Google Chrome, and also add different extensions to modify the functionality of the Google Chrome browser to your liking.
There are many cars out on the market that are unable to change the time according to location or daylight savings time. So it's important to know how to change the time or reset it completely. In this helpful tutorial, you'll be finding out how to reset the clock in a Hyundai vehicle. It's easy to do and will make life a bit easier. Enjoy!
Left handed writing style is not as common as right handed so many people are not sure how to do it neatly. Check out this tutorial for advice on how to improve your grip and posture to make your handwriting perfect. Left handers face many challenges. First of all, most teachers will teach children writing skills more suitable for their right handed classmates, also there are not many left hand specific products on the market, and left handers often have posture problems as they are pushing t...
Call of Duty? Nope. SOCOM: U.S. Navy SEALs? Nah. Battlefield: Bad Company? Think again. This isn't any video game on the market, this is your own video game, well… your own video game logo - military-style.
Need to make an newsletter for your company or business? It's really not that hard to do, if you know a little bit about HTML coding. Ryan Quintal and the Email Dance House sits you down and shows you how easy it is to make a custom HTML email from design to Constant Contact.
