The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
In late-2017, Snapchat debuted Lens Studio, a way for anyone to create their own augmented reality "world lenses" that can be shared to anyone with a Snapchat account. If you don't mind spending money, you can even create custom face lenses and basic overlay filters for special events. And while making lenses and filters have gotten pretty easy, distributing them is another matter entirely.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
It is finally happening. After not having a major update since August of 2016, HoloLens owners everywhere will soon get a number of new features added to their devices. At least if they are members of the Windows Insider program.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
Google's Pixel lineup hangs its hat on smooth software and a polished UI. At the core of this experience is the Pixel Launcher, a home screen app that is often imitated, but never perfectly duplicated. That is, until developer AmirZ released the latest version of his Rootless Pixel Launcher port.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
If CES 2018 is the starting gate for this year's race to release smartglasses, then Vuzix is already racing down the augmented reality track with its Blade smartglasses.
It finally happened. Magic Leap has given the world its first glimpse at its debut device, the Magic Leap One Creator Edition.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
For many of us, getting to inbox zero is the highlight of our day. But if you used your email address to sign up for various sites and services, your inbox is probably cluttered with all sorts of spam, news letters, and unimportant emails. Thankfully, Gmail has a feature that can solve this by using machine learning.
If building with Lego blocks in AR appeals to you, rest assured that an app is on the way for iPhones, iPads, and Android devices.
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
Razer, the company known for PC peripherals and laptops, is joining the smartphone industry with a new device. Rumors have been swirling since they announced an event on November 1 at 4 PM EDT, but now, we have our best look yet with a leaked promotional video before the actual announcement.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
Using either iMessages or FaceTime on the iPhone is a great alternative for coworkers to stay in touch in the event that messaging services like Slack go down. They're also a handy means of communicating between buyers and sellers, as it provides a more intimate way of either checking out or showcasing a product. But you're not always going to want to give out your real number to everyone.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
Generally speaking, in terms of modern devices, the more simple you make an interface to navigate, the more successful the product is.
Former Google and Uber engineer Anthony Levandowski's scathing accusations challenging the physics behind Tesla CEO and founder Elon Musk's claims about Autopilot should force Musk to make his case that self-drive cars don't need LiDAR in the next few months.
If you are an NYC commuter like me, then I'm sure you know how bad the city's transportation has gotten.
Growing evidence suggests that neurodegenerative diseases like Parkinson's may develop in part due to environmental factors, including infections that can cause inflammation in the nervous system. New research from investigators from Jude Children's Research Hospital and Thomas Jefferson University has strengthened that connection.
It looks like "going live" is another thing we all have to figure out how to do to remain relevant in this very Facebook-driven world. But why would you ever want to go live? That's really up to you.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
At Facebook's first Communities Summit, admins from top Facebook groups assembled to discuss tools to better manage and optimize their members. Here, Facebook CEO Mark Zuckerberg announced that these changes fuel the company's shifting focus from connecting the world to uniting it.
Pokémon GO's augmented reality journey is continuing with Apple's newly announced ARKit. It's no surprise considering Pokémon GO is the largest mainstream augmented reality game, with 500 million downloads.
To celebrate its tenth anniversary, PornHub has just exposed all of our porn habits. All. Of. Them. Before you panic, no individual information has been released. Instead, PornHub has exposed the adult video trends and preferences of a variety of demographics.
Social media is kind of depressing. On one hand, we love knowing what's happening in the lives of others. On the other hand, everyone seems happier, better looking, and more successful than you. We're putting on a facade by posting statuses and writing comments that present the person we want others to think we are, rather than truly expressing ourselves. Yes, social media has facilitated movements and miraculous events, but let's be real. For the most part, none of it matters.
At Apple's yearly event, the World Wide Developers Conference, the tech giant finally announced their decision to enter the augmented reality space. Through adding basic AR functionality to the beta release of Xcode 9, the development environment for Mac computers, as well as their line of iOS devices, the company has said they understand the importance of the tech.
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.
Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch.
The body's usual response to a bacterial infection in the blood — called sepsis — takes time. It requires a carefully orchestrated sequence of events that gets the body's immune system ramped up to deal with the invading bacteria.
Augmented reality software developer Edgybees has launched Drone Prix. The new mobile app immerses DJI drones and their pilots in more than 30 augmented reality obstacle courses.
Tardigrades are some of the toughest but least well-known creatures on our planet. These tiny animals, also called moss piglets or water bears, are definitely of this earth, but some can boast that they've also traveled to space.
