The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema.
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.
We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences.
In this clip, we learn how to get started using SQLite 3 from the standpoint of someone with quite a lot of PHP experience. Whether you're entirely new to the SQLite embedded relational database management system or are a seasoned developer merely looking to brush up on a few of the basics, you're sure to find much to take away. For more information, take a look!
Interested to know why certain people experience seizures? In this brief health-minded video tutorial from ICYou, we learn about seizures and their basic etiology. For details, and to get started learning more about the root causes of seizures yourself, take a look.
Dan and Jennifer talk about how to forget your girlfriend's past & past lovers in this video. You need to first remember that everyone has an ex, you should not dwell on this. Don't ask your girlfriend to regret her past experiences, she should not have to. You need to think for yourself and accept her past experience. Be happy that she told you the truth and is being completely honest with you. Don't worry about her not being a virgin, this shouldn't be anything for you to be concerned about...
One of the worst things to experience is an overheated engine on your vehicle. There can be many different areas where this can take place, so it's important to take your time when trying to solve the problem. So in this tutorial, you'll be finding out how to solve any overheating issues that you may experience with a Volkswagen vehicle. So check it out and good luck!
Hack mybrute with this mybrute cheat. MyBrute hacks, cheats, tricks. Visit mybrute.com to play the game. In the words of mybrute: Mybrute is a flash based arena fighting game. Players create "brutes" and fight other players to gain experience and equipment. You can fight against other Brutes in the arena and recruit new pupils. Gain experience and fight tough in the ranking to become... THE BRUTE!
In this video, Tim Heuer demonstrates fundamentals of ensuring that end users have a good installation experience when installing Silverlight 2. He walks through a few deployment methods and demonstrates tips on how to test your own experience. For more information on installing Microsoft Silverlight 2, watch this video tutorial.
Watch this video to learn how to say introductory phrases in German. These films are definitely not a regular language learning course but far more a possibility to learn language through experience. The language situation scenes are supposed to complement any regular language course by providing a sort of language "street experience". Through the many repetitions it is also helpful to remember some most common phrases.
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
One of the coolest things about Android is the massive development community behind it. These developers keep on cooking up new things even after official support has stopped for an older device. It breathes new life into somewhat forgotten devices, which is always great news. With Android 10 out, it's time to see what phones will get the custom ROM treatment.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
