Brief Reality: Mobile AR Apps Help Save Rhinos (& Sell Stuff)
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
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Apple AR: Apple's ARKit Launch Partners Include MLB, Directive Games & More
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
News: A Really Cheap Augmented Reality Headset Is Coming Soon
Mira Reality unveiled the Mira Prism yesterday and people immediately got excited about it. The Mira Prism uses no electronics besides your iPhone and it works pretty simply. You have a semi-transparent screen in front of your face. Once you open the Mira app on your phone, you just slide it into the Prism and your screen will be reflected across your vision. The Prism seems to be fairly similar to the HoloLens and Google Glass.
Brief Reality: Meta, HoloLens, Wikitude Among Auggie Winners
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did not cover last week.
News: Apple Bursts onto Augmented Reality Scene with ARKit
During the opening keynote of their Worldwide Developers Conference today in San Jose, Apple introduced the ARKit for the new iOS 11 that will bring augmented reality apps to millions of compatible iPhones and iPads.
Brief Reality: Blippar Delivers ARcade for M&M's Promotion
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
News: Who Has the Best Camera of Them All? HTC U11 Apparently
The Google Pixel was just knocked off its pedestal as DxOMark Mobile's best smartphone camera, courtesy of the HTC U11. Ouch ...
News: NFL Audibles to Augmented Reality for Fan Experience
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
News: 'Environmentally Responsible' Apple Shreds Old iPhones & Macs
Apple seems to want the public to perceive it as an environmentally-conscious entity, as evidenced by the company's recently published Environmental Responsibility Report. But as it turns out, they may be hindering recyclers from salvaging old iPhones and Macs by ordering the devices to be shredded instead.
News: Industrial AR Developer Upskill Secures Funding to Improve Workforce Efficiency
Upskill, an enterprise software developer for industrial augmented reality applications, recently received an influx of funding and a major vote of confidence from two of their top customers.
News: Google Might Release Their New Phones & Mobile OS Before Apple This Year
New Android versions have always been released on a fairly regular schedule—in late Fall, Google debuts a new Nexus device, while simultaneously publishing the next iteration of the world's leading mobile operating system. But things are different this year, as we now have numerous indications that Android Nougat could be released as early as August or September.
News: Microsoft's Windows Holographic Is Breaking Free from the HoloLens
Not content with bringing the first untethered mixed reality headset to market, Microsoft wants to expand their Windows Holographic operating system beyond HoloLens into vastly more robust technologies.
How To: Turn a Paperwhite into the New Absurdly-Priced Kindle Oasis
Amazon just unveiled the Kindle Oasis, the latest model in its popular line of e-readers. There are a couple of nice new features, but it's pretty hard to see how any of them justify the whopping $290 price tag (or $310 if you don't want ads littering your screen).
News: Gear 360 VR Camera Set to Accompany Galaxy S7; Announcement Date Set
Samsung trademarked the name Gear 360 a few weeks ago, and today it has been confirmed that the Gear 360 is a spherical virtual reality camera that will accompany the much-anticipated Galaxy S7.
How To: Record Games on Android
Back in August, Google unveiled a new YouTube Gaming service meant to compete with e-sports streaming sites like Twitch. At its launch, the service was capable of broadcasting desktop PC gameplay, but when it came to the mobile segment, users were only capable of viewing streams hosted by others.
News: Can Google Flights Really Get You the Best Price Possible?
I hate flying for two reasons. Firstly, I'm afraid of heights and turbulence is absolutely hellish. Secondly, I hate overspending on airfare. Flying can be unnecessarily expensive, especially if you don't plan ahead or must deal with inclement weather. Nevertheless, the travel season is almost here and we're always looking for the cheapest, most convenient flight. But what service actually provides you with exactly that?
News: Apple's iOS 8 Coming This Fall—Here's What's New
The new iOS 8 was just unveiled, and it looks pretty awesome. Apple showed off some of the enhancements and new features we can expect to receive in the fall at WWDC, and while not the huge facelift we saw with iOS 7, it does showcase what Apple does best—refinement. Continuity
The LG G3 Has Arrived: Here's Everything You Need to Know
After lots of anticipation and leaks, the LG G3 has been unveiled. Sporting a gorgeous 5.5" Quad HD display, the first of its class for smartphones, this flagship device is ready to put some scare into Samsung and HTC. It's currently available for purchase from AT&T and Sprint, and for preorder at T-Mobile and Verizon Wireless.
The Nexus Killer: Your Next Android Phone
After lots of waiting and anticipation, the OnePlus One Android smartphone has been unveiled, and it's ready to take down the Nexus.
How To: Customize Appearance Settings for Individual Android Apps on Your HTC One
By this point, you've definitely come across an app or two that wasn't designed with the HTC One in mind. Either the resolution is too small, the status bar stays active when it shouldn't, or the font isn't the ideal size. There are ways out there to get that changed, but up until now it wouldn't just change one app—it would change all of them.
News: Microsoft's Cortana Just Blew Siri Out of the Water
As Microsoft unveiled their new Windows Phone 8.1 software update yesterday, undoubtedly the most memorable takeaway was their showcase of Cortana. Competing directly against Apple's Siri and Google's Now, Cortana is Microsoft's entry into the digital voice assistant fray, and the official replacement to their search app.
News: Everything You Need to Know About the New Samsung Galaxy S4
Samsung unveiled their new flagship device, the Galaxy S4, at a live event in New York City today. Here's a quick rundown of the specs and all of the new features that you can expect when you finally get your hands on one (whenever that will be). The GS4's Specs
How To: Get Apple's Very First iPhone Wallpaper on Your Home or Lock Screen
When the very first iPhone was unveiled by Steve Jobs in 2007, it sported a clownfish wallpaper throughout the keynote presentation — a wallpaper that never actually ended up on any iPhone models. Now, 15 years later, it's finally made its appearance in the latest iOS 16 beta. If you don't want to run beta software, you can still download the wallpaper for whatever iOS version you use.
News: Apple Hides Augmented Reality Surprise in Invite for Next Big Event
Apple's augmented reality teases just keep on coming from the halls of its Cupertino labs. The latest comes in the form of an invitation to Apple's next public-facing event.
How To: Lock Facebook Messenger Behind Face ID or Touch ID for Maximum Security
Although Facebook has some questionable privacy and security practices, you'll find it still offers you ways to protect the information that's important to you. One of those ways is locking Messenger behind biometric authentication protocols such as Face ID and Touch ID, ensuring that no one else can access your private chats.
News: Pokémon GO Gaining More Realistic AR & 3D Mapping from Niantic Real World Platform
In 2018, Niantic unveiled its in-development augmented reality cloud platform for smartphones, the Niantic Real World Platform. A demo showed Pikachu and Eevee cavorting in a courtyard, darting in front of and behind potted plants and people's legs as they walked through the scene. This would be the future of Pokémon GO.
News: Apple's LiDAR Scanner on New iPad Pro Provides Possible Peek at How Its Smartglasses Will See the World
Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro.
Market Reality: Apple Adds AR Gaming to Arcade, Google Expands Availability of Glass, & Daqri Patents Hit Auction Block
While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example.
Market Reality: Apple Sets Stage for AR Smartglasses, Spatial Adds Funding, & Pinterest Enters AR Makeup Game
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
News: Startup Mojo Vision Seeking FDA Approval for First Augmented Reality Smart Contact Lens
After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along.
News: Vuzix Reveals Next-Gen M4000 Enterprise Smartglasses, Shows Off Smart Swim AR Wearable for Aquatic Athletes
While consumer-grade smartglasses are the holy grail for tech companies, smartglasses maker Vuzix knows where its bread is buttered, and that's in the enterprise segment.
Market Reality: AR Leaders Predict 2020, Nreal Fights Back, Elon Musk's Vision in AR, & Magic Leap's Boosters
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.
News: Google Update Adds Real-World Occlusion to ARCore with Depth API
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.
News: Qualcomm Launches Snapdragon XR2 5G for Next-Level AR Hardware & Reference Design for AR Wearables
As one of the leading makers of processors for smartphones, Qualcomm further bolstered its place in the market with the announcement of the Snapdragon 865 earlier this week.
How To: Enable Active Noise Cancellation on Your AirPod Pros
Apple unveiled the latest generation of its flagship earbuds, AirPods Pro, on Monday, Oct. 28. Aside from the increased price tag, new in-ear design, and wider charging case, the biggest change by far is in Active Noise Cancellation. Finally, we can listen to AirPods on a plane, walking by a busy road, anywhere with a lot of noise pollution. But how does it work?
Market Reality: Magic Leap vs. Nreal Lawsuit Update, Disney & Target Do AR Marketing, Sotheby's Comes to Magic Leap One
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
News: Unity Previews Project MARS Mobile App, Extends AR Foundation to HoloLens & Magic Leap, Intros XR Interaction Toolkit
With its 3D engine being responsible for approximately 60% of augmented and virtual reality experiences, Unity is continuing to place a premium on tools that not only keep developers working in its development environment but also make their workflows easier.
NR30: Next Reality's 30 People to Watch in Augmented Reality for 2019
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
News: The iPhone 11, 11 Pro & 11 Pro Max Are IP68 Water-Resistant — Here's What That Really Means
After months of waiting, the iPhone 11 is here. At an event in Cupertino, Apple unveiled the iPhone 11, 11 Pro and 11 Pro max. You probably have a lot of questions after reviewing the specs sheet, including wanting to know more about the IP68 rating that all three phones have. We're here to clarify.
Market Reality: Apple Leaves Clue to AR Headset, Magic Leap Digs for Dinosaurs, & Lenovo Lures Marvel to Mirage
As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm.