Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
The first wave of iPhone X preorders, the ones with a delivery date of Nov. 3, sold out in ten minutes. You can still preorder one and skip the lines next week at Apple Stores across the country, but if you want that bezel-less beauty in your hands ASAP, brick and mortar might be the way to go.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
Elon Musk's SpaceX is launching the world's most powerful rocket. The Tesla founder and CEO says the company is about to go through "manufacturing hell" to make delivery schedules for its new Tesla 3. Somehow, Musk says Tesla will offer Level 5 driving (so you can take a nap while your car drives you to and from work) within two years.
When you have an infection, a doctor prescribes antibiotics to make the bacteria that causes it disappear. Sounds like a good idea, but the disappearance of microorganisms that have inhabited humans for millennia could be driving rising numbers of serious illness and debilitating conditions.
Tesla founder and CEO Elon Musk said during the Model 3 launch party Friday night that all Tesla cars in production have the same driverless hardware, signaling that Tesla's jump to Level 4 hinges on a software update — but Musk didn't exactly say that.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
Tesla's Autopilot self-drive interface in its new Model 3 signals the carmaker is already prepping its cars for Level 4 driving years ahead of the competition.
If you are an NYC commuter like me, then I'm sure you know how bad the city's transportation has gotten.
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
The launch of the Audi A8 marks the world's first Level 3 car on offer in retail channels, except there is one catch: it can only take full control of driving at speeds of 37.3 mph or less.
When the iPhone first came out, using them seemed like an impossibility to the visually impaired. Luckily, the iPhone now provides a multitude of resources to make sure that the visually impaired have accessibility to the phone.
Volvo Cars' "all-electric" announcement last week was seen as a direct threat to Tesla's electric vehicle (EV) and driverless lead, but German auto giant Volkswagen (VW) says it is in a better position to challenge Tesla.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Earlier this year, NASA reported on findings that might point to water, and microbial life, on moons orbiting Jupiter and Saturn. Named Europa and Enceladus, those moons contain large oceans under their icy surfaces, which many speculate could hold microbial life.
Google quickly learned over five years ago electric vehicles (EVs) were the powertrain of choice for its then fledging driverless car program and the industry has since followed its lead.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
The automotive industry is traditionally very conservative, so when a carmaker says it will launch a particular model or feature by a certain date, it means a lot.
It seems we've come full circle in alternative dating routes. Just like a long time ago when people were able to go to matchmakers and watch videos of potential matches, the dating app 'Hinge' is now allowing you to add videos to your profile.
Nissan began to offer Level 2 driving capacities in a mainstream model when it debuted its ProPilot self-drive option for its Serena minivan in Japan last year.
Who would have thought that musical.ly would be the first social media app with a highly successful original show?
The next-generation Audi A8 to launch in July is expected to be the world's first Level 3-capable production car to go on sale in retail channels.
The Cloud Security Alliance (CSA), a leading IT trade association, has published its first report on risks and recommendations for connected-vehicle security, ahead of when driverless cars are about to see volume production in the near future.
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
Over 90% of ride-or-die iPhone users will upgrade to the latest Apple smartphone, according to a recent survey. Really, though? Well, Morgan Stanley certainly seems to think so.
The Google Pixel was just knocked off its pedestal as DxOMark Mobile's best smartphone camera, courtesy of the HTC U11. Ouch ...
You may have heard of Honor of Kings, the multiplayer online battle arena game so popular that it has the potential to do for mobile what League of Legends has done for the PC in the world of competitive online gaming, but you'll soon hear about its western iteration, Strike of Kings. Tencent, the China-based online gaming giant now looks to expand to the lucrative western market and has released the game to many parts of Europe as a soft launch for iOS devices. Gameplay in Strike of Kings is...
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
Prison Architect, the BAFTA winner for the Best Persistent Game in 2016, has finally soft launched on iOS. Originally a PC game, Prison Architect lets you build and maintain a maximum security prison. Comparable to running a small city, the game has you manage an ever-expanding correctional facility and contend not only with violent offenders and ever-present prospect of a chaotic riot, but also more mundane affairs like balancing the prison's budget and employee payroll. In addition to the s...
Recent launches of YouTube TV and YouTube Go created a bit of excitement on the web. Though the latter allows downloading, it doesn't allow background playback, as that would require a YouTube Red subscription for $10 a month. However, there's still a way to get both of these features without paying a dime.
It's no secret that Samsung had a lot of bad press this year. Despite this, we've reported how, even with the massive negativity in the media, Samsung has been expected to have an excellent Q1. Not only have those expectations been confirmed today, but Samsung has announced they are also working on a new flagship smartphone. One that some say could be the Note 8.
HIV-infected people who are treated long-term with antiviral drugs may have no detectable virus in their body, but scientists know there are pools of the virus hiding there, awaiting the chance to emerge and wreak havoc again. Since scientists discovered these latent pools, they have been trying to figure out if the remaining HIV is the cause of or caused by increased activation of the immune system.
Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles.
Uber's driverless car program lead has quit after just one year working for the ride-hailing company.
