The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public.
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
In Mario Kart Tour, you will find that sometimes you are just having a hard time passing the person in front of you. As hard as you try, you have been stuck in second place and you're on the last strip of the track with no items at your disposal. Here is where using a technique known as Slipstream comes into play.
After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
London-based developer Andrew Hart has been working on AR navigation since Apple's original ARKit tool was still in beta preview. Now, he's ready to unleash his technology on the world.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.
Alongside ARKit 2.0, Apple revealed new Animojis alongside new Memoji virtual doppelgangers that compete with functionality quite similar to that of Samsung's AR Emoji.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
Snapchat has added yet another social feature to its mobile app, and this one makes it possible to use augmented reality with a group of friends over video.
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.
Facebook may have shamelessly copied Snapchat and its camera effects for faces (as well as its World Lenses), but it might beat its social media competitor to virtual body augmentation.
If you know your internet history, then you fondly remember the Star Wars Kid and his epic lightsaber display on YouTube. Now, many years later, everyone is following in the footsteps of the Star Wars Kid thanks to the Lenovo Mirage and the new Star Wars: Jedi Challenges app.
While Snap's third quarter financial reports disappointed Wall Street, China's Tencent took the opportunity to expand its investment in the social media company.
On Oct. 19-20, the MOC Exhibition Center in Munich, Germany will play host to the Augmented World Expo (AWE) Europe 2017.
With augmented reality comes an infinite realm of possibilities for storytelling. We have seen it through wineries telling their history with interactive AR experiences and through authors that use augmented reality to bring portions of their books to life. However, filmmaker Peter Jackson might take the cake on creating an incredible new way of storytelling.
Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype.
There have been many classic games that have been rebooted thanks to Apple's ARKit, including Tetris, but none have been quite so immersive as this one. YouTube user KobiSnir has created an augmented reality Pac-Man game where you are Pac-Man, dubbed "ARMan."
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
Following the most recent election, some argue that increasing political polarization is dividing Americans. A new app, called Read Across the Aisle, is aiming to combat this by encouraging users to read news from media outlets on both sides of the political spectrum.
In a recent series of tweets, investor and entrepreneur (and NR50 member) Amitt Mahajan summarized the challenges and opportunities for iOS developers looking to leverage Apple's ARKit for augmented reality experiences.
Screen mirroring app iDisplay has arrived for Vuzix M300 Smart Glasses. With the app installed on the M300 and the companion software running on a Mac or Windows computer, users can mirror or extend the computer's desktop to the headset's display, which is connected to the computer via Wi-Fi or USB cable. The app does not yet appear on Vuzix's app store.
A new feature of Google's Gboard for Android lets users doodle an emoji in order to find it. The change was part of a few updates introduced earlier today.
Single and living in NYC? Forget bars, the female-empowered dating app, Bumble, has just opened a place where you can meet up with your online lovers.
Volvo is joining the autonomous vehicle race. In a video released Tuesday, the company showed off its concept for a driverless garbage truck, adding themselves to a growing list of manufacturers pledging to work in the self-driving field.
Apple made headlines last month when it announced it would acquire the popular application Workflow. Now, the company should be making waves again with the news that they will reimburse customers who purchased the app.
Starting today, you'll have the opportunity to save all your live Instagram videos to your phone at the end of each broadcast session. The latest update to the Instagram app now allows you to rewatch already-played broadcasts and gives you the ability to share them later on.
In a world increasingly regulated by computers, bugs are like real-life cheat codes. They give you the power to break the rules and do good or bad without ever leaving your seat. And government agencies around the world are discovering and stockpiling unreported bugs as cyberweapons to use against anybody they see fit.
Humans learn best by doing or through an experience, and so the holographic environments provided in virtual and mixed reality are ripe with educational opportunities. HoloStudy took this to heart and created an educational science app that teaches you with animated models you can explore in your own space.
Mixed reality filmmaking isn't a new concept. Disney managed to make it work in 1988 with Who Framed Roger Rabbit, but not without an enormous amount of work. We haven't seen many mixed reality films of that scope since, and perhaps that's because it's still hard to accomplish. Filmmakers don't look through a viewfinder or monitor and see the fully rendered result on screen—but that can change with mixed reality headsets like the HoloLens.
Card games like Magic: The Gathering, Pokémon, and the like have offered engaging fantasy worlds for players—but not without significant help from their imaginations. Video games and cartoons may have helped build these worlds, but mixed reality finally offers an opportunity to make the player's imagination real.
