News: Daqri's Patent Portfolio & Trademarks Put Up for Sale
After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets.
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News: Startup Phiar Prepares Beta Launch of AR Driving Navigation App for iPhone
Google pushed a new kind of augmented reality walking navigation to the mainstream last year, and now startup Phiar is hoping users will use its AR app in the same way for driving navigation.
News: Unity Previews Immersive Art Experiences for Mobile AR, Magic Leap One, & HoloLens at Upcoming Sundance Festival
The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema.
Market Reality: Google Lens Pairs with L'Oreal, 8th Wall Riffs on Pink Floyd, & Magic Leap Delivers Holiday AR
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
Market Reality: Facebook Adds AR to TV, Magic Leap Gets New App from Insomniac, & Five Nights at Freddy's Debuts in AR
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
News: Smartglasses Maker North Brings Its Focals Showroom to Your Home via iPhone's TrueDepth Camera
Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.
News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
How To: Change List Colors & Icons in iOS 13's Reminders App for a More Customized Look
In iOS 13, Apple is taking the Reminders app more seriously. With its long list of helpful new changes, the app finally stacks up to other task managers like Todoist or Wunderlist. One of the changes is small but mighty — the ability to add custom icons to lists. Doing so lets you personalize each collection of reminders to your liking and can help you identify lists with just a glance.
News: Apple's [AR]T Walk Brings Contemporary AR Art Installations to the Streets of Major Cities
In recent years, augmented reality has increasingly helped to take art off museum walls and bring it (virtually) into people's homes and communities, offering new perspectives on classic pieces and modern creations alike.
News: US Navy Using Magic Leap AR Technology to Improve Warfare Training
In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios.
News: Occipital Updates Structure Sensor with Active IR Stereo Depth Sensing in Mark II Version
Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scanning device.
News: Nreal Pushes On in Face of Magic Leap Lawsuit with SDK Launch for Nreal Light Smartglasses
In the midst of fending off legal challenges from Magic Leap and Epic Games, startup Nreal isn't retreating. Instead, the company is digging in its heels and pushing forward with its launch plan for its Nreal Light smartglasses.
News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Market Reality: Meta Company & Leap Motion Find New Owners as AWE 2019 Wraps Up
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
News: Google's ARCore Updates Bring Scene Viewer for AR on Web & Search, Improvements to Image Recognition & Ambient Lighting
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
News: Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
Exclusive: Inside Magic Leap's Secret Headquarters
The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device.
News: Epic Games Launches $100 Million Fund to Support 3D Experiences Created Using Unreal Engine
While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike.
Hands-On: Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
News: Magic Leap Reveals First of Developer Grant Winners & Promises More Recipients Amid Developer Complaints
Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients.
News: Microsoft Expands Its Augmented Reality App Portfolio from HoloLens to Android & iOS
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
News: Lego Partner Kabooki Builds Virtual Pop-Up Shop with Snapchat's Shoppable AR
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.
News: USA Today Scores Points with NHL Fans via Augmented Reality Profile of Capitals Star
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.
News: Adobe Boosts Its 3D Content Creation Capabilities with Allegorithmic Acquisition
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
News: Niantic Picks an AR Fight with Pokémon GO Players via Trainer Battles Rollout
Augmented reality gaming company Niantic Labs is now instigating conflicts between Pokémon GO players, but it's not as bad as it sounds.
News: WaveOptics Sets Sights on Expansion of AR Optics Operations with $26 Million in New Funding
Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.
News: Magic Leap Launches Cheddar Video News Channel on Magic Leap One
The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.
News: Lego Harnesses Apple's Latest Augmented Reality Abilities in Playgrounds App
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
News: Ghostbusters World AR Game Arrives as Halloween Treat & We Dive into Its Location-Based Tricks
Because timing is everything, the latest entry in the location-based augmented reality gaming sweepstakes, Ghostbusters World, has arrived just in time for Halloween.
News: All Reigns Games on Sale, Gearing Up for 'Game of Thrones' Launch Next Week
Do price tags on mobile games give you pause? We get it. With so many freemium games out there, it's tough to justify spending three or four dollars on a game for your iPhone or Android device. That's why you wait for moments like this one, as both "Reigns" and "Reigns: Her Majesty" are aggressively on sale.
News: Rovio's Mobile Gaming Classic Angry Birds Comes to Augmented Reality via Magic Leap One
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
News: Model Ashley Graham Struts Through Augmented Reality via 3D Capture by the New York Times
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
News: Mercedes-Benz Shifts to HoloLens for Employee Training
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
Hacking macOS: How to Use One Tclsh Command to Bypass Antivirus Protections
Using Netcat to backdoor a macOS device has its short-comings. If the compromised Mac goes to sleep, the Netcat background process will occasionally fail to terminate correctly; This leaves Netcat running infinitely in the background and the attacker with no new way into the device. As an alternative, we'll use the lesser-known Tcl shell which can handle abrupt backdoor disconnections.
Market Reality: More Magic Leap One Details Unearthed, Apple Adds to Its AR Team, & Snapchat Learns New Tricks
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
Market Reality: AT&T Invests in Magic Leap, Facebook & Snapchat Continue AR Duel
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
News: Magic Leap CEO's Tweetstorm Tries to Reframe Reactions to Latest Demo After Signs of Disappointment
Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually flustered message: We promise, the magic we're telling you about it better than anything you've seen on video.
News: Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.