Market Reality: Apple's AR Toolkit Is Slowly Catching on While Google & Snap Invest in More AR Development Tools
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.
If you're a console or PC gamer, you may be quick to ignore the mobile version of Fortnite Battle Royale. The lower graphics and the switch to touchscreen controls may be enough reason to dismiss this version of the game. But don't be so quick to judge — there are actually some clear advantages to playing on mobile.
Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal.
Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extended sessions of virtual adventure in the palm of your hand. Available for $2.99 through the App Store or Google Play, 57° North is a choose-your-own-adventure game that takes place in augmented reality.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Anyone who knows me well is aware that I am a cyberpunk junkie. The conflict between lowlifes, corporations, and the government, flavored with dystopian future, high technology, transhumanism, artificial intelligence, and noir storytelling, just does something for me.
If you've ever wanted to hone your paintball skills, without spending a ton of money and making a huge mess, Show Me Virtual and Apple's ARKit have an app for you.
Another day brings another Apple ARKit demo, this time for a first-person role playing game that inserts villagers, vendors, and villains into real world locations.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
Nintendo's Super NES Classic system, a pint-sized version of the iconic Super NES from the '90s, is highly anticipated in the gaming world. The retro system has already met its fair share of controversies and it's been a long journey to preorder. Finally, the Super NES Classic is officially available for preorder, but it's selling out fast.
Casey Hudson, the one-time project director for games like Star Wars: The Knights of the Old Republic and the original Mass Effect trilogy, has announced his return to his former home, Bioware as the General Manager. Of course, that also means he is leaving his role at Microsoft Studios as Creative Director, where he was reportedly working on both Xbox One and HoloLens projects.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
"Valar morghulis." Don't know what that means? You should probably download Duolingo for Android or iPhone.
Niantic announced today that all gyms in Pokémon GO will be closed while the company prepares to celebrate two major anniversaries for the game. There will be updates, in-game celebration, and the first ever real-world Pokémon Go event.
Who said sports need parity to be fun? For the third year in a row, the Cleveland Cavaliers are facing off against the Golden State Warriors on the NBA's biggest stage, and basketball fans everywhere couldn't be more excited.
If there's one thing entertainment companies love, it's rebooting aging franchises. But design firm Globacore Interactive Technologies appears to have taken rebooting to the next level by remaking the classic '90s game Lemmings specifically to work on the HoloLens, Microsoft's mixed reality headset.
The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices.
DayZ is a first-person shooter game for Windows that places you in a vast post-apocalyptic world filled with zombies and other players that are all out to get you. Famous for its realism, DayZ has garnered a cult following and influenced many subsequent games in the genre. But now, Bohemia Interactive, the brains behind DayZ, has developed a mobile-friendly version of the game for iPhone and iPad, aptly named Mini DayZ. Mini DayZ comes with a ton features that will definitely keep you busy. W...
The HoloLens opens up new, digital locales within our physical world, so it was only natural for the HoloLens Challenge to ask developers to create a portal into one. One developer rose to the task and gave life to wall art, turning it into an interactive game called Future Boy.
Unless you had a master of visual effects for a parent, you had to imagine the floor was actually lava when playing the classic furniture-hopping game. With a Microsoft HoloLens, however, you don't have to imagine anything.
LARPing, or live action role-playing, can look a little silly because it requires a lot of imagination to suspend reality. But mixed reality technology like the Microsoft HoloLens can change all of that with voice commands and special effects.
The team behind Minecraft, the popular open-world game beloved for its freedom to create and build, has teamed up with Oculus to release an official edition that takes you even further into the block-based world using a Samsung Gear VR headset. While the Oculus Rift version itself is still forthcoming, Gear VR users can play right now.
Whether it's delivery drones or getting the U.S. Postal Service to ship packages on Sundays, Amazon continues to remain innovative and ahead of the game, as further evidenced with their mobile app, Amazon Underground.
If you were around when the Nintendo Wii first launched, you remember how revolutionary the device was at the time. When I first encountered one, I was amazed at the simplicity of its controls, namely the fact that the Wii Remote (aka Wiimote) just felt like such a natural way to play a game.
Most days, getting through an eight-hour work shift is a struggle. There are a million places you'd rather be, and none of them include your desk. It's difficult to find the motivation to tackle the growing number of emails in your inbox when your mind is back at home, comfortable in front of your gaming system.
Nintendo fans rejoice! Not only can you play classic NES games on your iPad or iPhone without jailbreaking, you can play Game Boy Advance and Game Boy Color games. And that's not it. Now, thanks to @angelXwind, we can add Nintendo DS to our list of non-jailbreak emulators for iOS 7.
In a much-hated move, Flappy Bird developer Dong Nguyen removed his incredibly popular, yet extremely frustrating app from both Google Play and the iOS App Store. The jury is still out on the exact reason behind the move, though we can rule out pressure from Nintendo, but one thing is for sure—Flappy Bird has fallen for good.
There has been a lot of news over the last couple weeks about the popular Flappy Birds mobile game and its creator, Dong Nguyen.
The mother of all games is almost here. Super Bowl XLVIII pits the Seattle Seahawks (or Seachickens, if you're from the Bay Area) against the Denver Broncos and regent exemplar of neck surgeries, Peyton Manning.
Thanks to the popularity of casual gaming on smartphones, handheld gaming consoles like Sony's PlayStation Vita have been on the decline. But if you own a new PlayStation 4, the Vita is a nice thing to have, since you can easily connect it to your PS4 for Remote Play.
If you're like seventy percent of America and find it hard to focus on just one thing at a time, the Xbox One had you in mind. If you ever thought that being able to watch The Walking Dead while playing The Walking Dead video game would be awesome, you're in luck. How about looking up cheat codes on Internet Explorer without ever leaving the game? Easy as pie.
Call of Duty may be one of the best video game franchises ever, but I doubt you'll see very many people dressed up as COD characters this Halloween. As awesome as the games are, there just aren't any memorable characters when it comes to looks—besides one.
If you actually had to look up what "DS" stands for in Nintendo DS, that probably means you weren't a huge fan of the portable game system. To be honest, I never was. It's fairly bulky and has two tiny displays.
The first film I saw without any parental supervision was Pokémon: The First Movie. At the time, there wasn't a 5th grader around who didn't know who Pikachu was or what Pokémon was all about. The franchise was one of the most popular video games of all time, right after Mario.