After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron.
To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago.
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
Usually, the camera adds 10 pounds, but with a new augmented reality effect in Like's mobile app, the camera can actually make you look slimmer.
The NBA Finals is underway, and now basketball fans with iPhones and Android devices can get closer to the action for free than they ever could with expensive courtside tickets.
Taking a cue from the smash hit Super Mario Maker, Bandai Namco has soft launched PAC-MAN Maker in Canada ahead of a worldwide release. This is welcome news for mobile gamers, as you won't need a console to enjoy this classic arcade game when it finally touches down stateside. But if you want to give PAC-MAN Maker a shot right now, we've got you covered.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
The future of augmented reality isn't on your smartphone or face, it's in the everyday items all around us. At least that's the belief of Gordon Meyer, the vice president of marketing at New York-based startup Lampix.
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit.
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
In the wake of reports of slow iPhone X sales and a possible early end to its shelf life, Apple CEO Tim Cook is on a public goodwill tour of sorts, espousing the virtues of Apple AR.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
Highways are among the most efficient routes of driving from one place to another. Unfortunately, however, they're also the most used route taken by everyone else resulting in migraine-inducing congestion, especially during rush hour. Thankfully, Apple Maps has a feature that will direct you along lesser known routes that could be faster and/or safer.
It appears that the new AR app from LEGO is inching closer to release.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Tesla CEO and founder Elon Musk has repeatedly said this year all Tesla models made since October 2016 have the requisite hardware for "full self-driving" capabilities, yet the company has reportedly begun to add a second graphics processor (GPU) to its computer platform for Autopilot — without officially saying why.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
