The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
Though primarily a Pixel exclusive, Google Camera has become the go-to camera app for many Android users. Not only does come with a standout features like Night Sight and capture better photos than most stock camera apps, but it's also packed with functionality that makes it a one-stop-shop for all your photo and video needs.
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.
Get ready for more software testing. Just two days after the official release of iOS 12.1, Apple seeded public software testers iOS 12.1.1 — one day after developers received the update. While the rest of the iOS world is just getting to know all of the cool, new 12.1 features, testers are now sinking their teeth into what the next iteration of iOS has to offer.
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
Applicants looking to attend Magic Leap's first annual L.E.A.P. conference next month in Los Angeles have begun receiving their confirmation invitations, and now we have more detail about some of what will happen at the event.
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
If you find yourself on the run from the Empire, you no longer need a droid to send a holographic distress message, you just need an iPhone X and the HoloBack app.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
Usually, when the public gets to see and hear Microsoft's Alex Kipman expound on the future of immersive computing, it's because the company has a new product to show off. But on Tuesday, April 24, Kipman was in the spotlight for an entirely different reason: an award nomination.
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.
As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.
Taking one-handed pictures with your phone can quickly devolve into a juggling act. You have to secure the phone in landscape mode (if you're doing it right), tap to focus, and then somehow hit the shutter button without shaking the device too much. Fortunately, Samsung has a nifty feature that'll help you keep a more secure grip on your Galaxy S9 or S9+ as you take photos with one hand.
The Galaxy S9 and S9+ have terrific cameras that are packed with awesome features. But if you've grown tired of taking and viewing photos on only a part of your screen, Samsung has built in settings to let you take full advantage of their flagships' Infinity Display.
Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal.
While augmented reality headset makers are faced with tackling numerous challenges before the category is truly ready for prime time, a start-up comprised of former Microsoft engineers may have nailed fast and precise tracking of hand gestures and full-body locomotion.
The Tesla-riding Starman that was launched into space via Elon Musk's SpaceX last week will miss its Mars target and is instead headed toward a lonely asteroid belt in the void of space. But if you missed the initial launch and would like to get a taste of what Starman is seeing, you can now take a short ride along thanks to a new Snapchat Lens.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
If you've been paying attention, you already know that ARKit can detect horizontal surfaces and estimate ambient light, but did you know that it can also help you improve your soccer game?
If you've ever made an Instagram story, you probably know you can add stickers to your stories. These stickers are interactive but, like real stickers, they don't move ... until now. In a Jan. 23 update to the app, more action can be added to your stories with animated GIF stickers.
If you own a Porsche, there's a good chance you're interested in two things: speed and quality. Porsche Cars North America wants to extend that experience from the driver's seat to the service center.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
If giving truly is better than receiving, then The Box AR should be the best ARKit app available when iOS 11 releases next week.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences.
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
Chipmaker Qualcomm introduced the second generation of its Qualcomm Spectra image signal processor (ISP), which has gained capabilities that will enable smartphones to facilitate augmented reality apps.
Droids are apparently very popular in the world of Apple's ARKit developers. We've seen robot battle games, a realistic robot commander walking the streets, and happy dancing robots.
If you're a Doctor Who fan, you've likely always hoped to see that iconic blue box appear on your doorstep with the Doctor asking you to come on an adventure. With the 13th Doctor just announced, this seems like the perfect time to tell you that thanks to Apple's ARKit, exploring the TARDIS is now possible!
We've all been there. Lost in the supermarket for what feels like hours trying to figure out where the hell the macaroni and cheese is and why it isn't with the rest of the pasta items. The labels at the top of the aisles aren't always helpful or accurate, and items often get misplaced or lost in the masses of food on each shelf. Thankfully, the augmented reality gods have answered our prayers as a new demo shows the future of finding the items you need using Apple's ARKit.
The augmented reality feature in Pokémon GO is one of the key components that draw people in to the popular Android and iPhone game. Indeed, there's nothing quite like the sight of a Pokémon standing around in an otherwise uninteresting parking lot.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit.
To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day.
