Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
It's certain that the release of Apple's ARKit is going to be game changing for businesses. This demo video was created by YouTube user hdsenevi who used the ARKit to create a simple bar chart. The chart has adjustable settings, allowing the user to make each bar larger or smaller and change their colors. Not only that, but there is an "animate" option.
Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers.
When I crack open a new book, I always make sure I have a pen and a highlighter nearby so I can mark away! Anything particularly witty, inspiring, or engaging gets highlighted, underlined, or circled. When I use the Amazon Kindle app on my phone, I do the same thing by writing notes and highlighting, but I often find it difficult to keep track of my markings.
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
In a video released Tuesday, Microsoft arguably began to position the HoloLens and Windows Mixed Reality as the future of education. A smart tactic meant to coincide with their other education-related announcements made on the same day.
Just like a rapper engaged in tweet feud, Elon Musk was working overtime on Twitter this morning, dropping information about the upcoming Tesla Model 3. He even gave a sneak peek of the "release candidate" version of the car, sharing a brief clip of the car driving, which, let's be real, doesn't really tell us anything. Aside from the video, Musk also revealed the fun fact that the car gots its name after Ford sued Tesla for trying to name it the Model E, which would make the abbreviation of ...
It's impossible to predict the future, but it's fun to try. Adapted from Daniel H. Wilson's short story of the same name, filmmaker Giacomo Cimini's short film "The Nostalgist" shows a futuristic world where mixed reality serves as an escape from a less-desirable physical world.
The Weather Channel, by virtue of its name, has always been tasked with the difficult problem of making the weather interesting. As Mashable notes, they've turned to augmented reality for a solution and can now render a 3D storm in their studio, as well as help us understand how bad a storm might be with 3D forecasts.
Pong, one of the simplest video games ever created, has managed to evolve in some crazy ways over time, from the original basic 2D version and colorful Breakout sequel, to the PlayStation game with power-ups and 3D graphics, and now Cyberpong VR—a virtual reality game on the HTC Vive—where you act as the paddle instead of just moving it into place with a controller.
Card games like Magic: The Gathering, Pokémon, and the like have offered engaging fantasy worlds for players—but not without significant help from their imaginations. Video games and cartoons may have helped build these worlds, but mixed reality finally offers an opportunity to make the player's imagination real.
There has been a huge shift over recent years to alternative medicine as people get disillusioned with conventional medicine to overcome anxiety. Natural and herbal supplements are becoming popular as people re-engage with nature. The list of potential side effects from drugs and the rebound effects from withdrawing often make the thought of taking medication unpleasant. Often the promise of how effective the medication can be is exaggerated or it simply does not have the effect it should bec...
From laptops to tablets, technology is taking over classrooms. Elementary schools offer kids tablets, and college students are bringing laptops into lecture halls, leaving their notebooks behind. Today, many students prefer putting their fingers to a keyboard rather than pen to paper, but are these helpful devices truly beneficial?
Video: . I made this Tesla Coil using the myRIO and LabVIEW. It uses electricity to play the music, which can be Star Wars, Harry Potter or even Hunger Games! The music is played by the spark heating the surrounding air (causing it to expand) then the spark turning off (causing the air to cool and contract). This expanding and contracting cause's longitudinal waves - or sound waves.
I consider myself a lover of music from all genres, but sometimes a song comes on and I just have to press next. That could be a tedious task, since I often in another app that I'm highly engaged in. Other times, my MacBook is across the room from me without easy access to keyboard shortcuts.
Some of us use our smartphones for almost everything. Manufacturers know this, so they try to make their devices as convenient as possible to use, but sometimes that convenience comes with a cost to security. The very same technology that allows you to easily share music with friends and make purchases can also put you at risk. Photo by sam_churchill
The video starts by informing about the basic safety precautions, tools needed and backing up data prior to hard drive replacement. There are a series of screws which need to be removed in the following order.1. Removing the battery from the back and then remove three screws thereby removing the RAM cover.2. Two more screws to be removed under the RAM cover.3. Two screws from inside front edge.4. Four screws from the bottom rear.5. Two screws each from the slim sides.6. Two screws near the hi...
With thousands of people across the country protesting, you might be thinking about joining the march. But as is too often the case, law enforcement has been called to oversee the protests, and interactions aren't always peaceful or lawful.
Admit it: you've been caught muttering to yourself under your breath in very public places. Maybe you've gotten stares while wandering the grocery store talking to yourself out loud. If you're like me, you might even talk yourself through various tasks, giving the atmosphere a little background noise.
If you're the sort of person who regularly engages in DIY projects around your home, one imagines you'll need to take a shower every now and again. In this tutorial, Danny Lipford will guide you through the process installing a ceramic soap dish in a shower stall.
Learn how to sign Ball using American Sign Language. Signing Time teaches toddlers how to sign in a fun and engaging way.
Putting sound in Microsoft PowerPoint can be both practical and engaging. See how easy it is to add sound to PowerPoint.
When I first found out about Nreal, back in the spring of 2018, the most interesting thing about the company's story was the founder's background. Chi Xu, the CEO and founder of Nreal, previously worked at Magic Leap as a software engineer.
The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventures that took a wrong turn has already marred the landscape of 2019.
Are you scared to death every time you step on a plane? There are things you can do to reduce your anxiety that don’t involve Valium or a pitcher of Margaritas. Watch this video to learn how to cope with a fear of flying.
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Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.
Imagine walking up to enter a live event — but instead of pulling out a physical or mobile ticket to get admitted — you pull out your smartphone which lets out an ultrasonic sound tailored for you that lets you into the event.
