This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
While the public now knows much more about the Magic Leap One: Creator Edition today than it did yesterday, there's still a quite a bit that's unknown. One of the most significant questions — with any mixed reality product — is the field of view. How much of what we see through these glasses will contain the computer's virtual creations?
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet.
When you think of AR experiences, you typically think of something that either involves a headset or a handset. Augmented reality without either of those things has seemed impossible in the past. But if anyone is going to try to find a way to have an augmented reality experience without electronics, it's Disney.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
The automotive industry is traditionally very conservative, so when a carmaker says it will launch a particular model or feature by a certain date, it means a lot.
Despite what you may have heard, sleep is NOT for the weak. It's essential, not to mention it makes us feel a hell of a lot better in general. But for some, getting to sleep is easier said than done. In fact, about 50 million to 70 million people in the US have a sleep or wakefulness disorder, according to the CDC.
During the opening keynote of their Worldwide Developers Conference today in San Jose, Apple introduced the ARKit for the new iOS 11 that will bring augmented reality apps to millions of compatible iPhones and iPads.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
The latest iteration of the gaming classic, The Sims, has arrived as a soft launch for both iOS and Android in Brazil. Aptly named The Sims Mobile, this free-to-play game seems to be very faithful to the PC-based version that won it so much acclaim. There are plenty of things to do in The Sims Mobile besides the usual home and character customization, and the game also lets you interact with real life friends to fully experience its virtual world together. Maintaining relationships, whether r...
Ben & Jerry's addicts rejoice: Microsoft just won a patent for AR glasses that could help to combat overeating. Physical restraint is still needed to keep me away from that ice-creamy goodness, but a little virtual voice saying 'DON'T DO IT' could definitely help when the cravings come.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
Have you ever wanted to control a swarm of robots? Well, now you can! Robotics researchers at New York University (NYU) have created an app which controls 'bots from your smartphone, using augmented reality. This AR app would certainly come in handy when you want to make a coffee from the comfort of your couch, but let's not get ahead of ourselves!
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of iPhones (iPhone 8, iPhone 7s, and 7s Plus) will all sport Smart Connectors for both AR and wireless charging.
Last week, a new Kickstarter campaign arrived for a completely untethered, augmented reality headset for under $300 called Okularion. While at first glance, this unit looks very much like a Samsung Gear VR, one thing that sets it apart (aside from being untethered from a nearby computer) is that it does not require a smartphone. Well, that and it's an augmented reality headset as well.
What does our future hold when augmented and mixed reality finally enter the mainstream? As developers, we are always looking for the ultimate solutions to the problems our users see. Welcome the innovative minds of DataMesh Consulting and their impressive HoloLens interior design solution called HoloDesign (previously "Decoration").
Metasploit is an extremely popular pentesting tool capable of enumeration, exploitation, and injecting shell code, and is a part of almost every hacking toolkit. So there's no way I could leave this out of our series on getting your Mac set up for hacking.
Many midrange phones are being manufactured without a gyroscope sensor—the Moto X Play, third-generation Moto G, and several of Samsung's Galaxy Grand models, among others. It's not exactly an essential smartphone sensor, and leaving this out keeps the phone's price point down, so it's an understandable omission.
The most genius summertime snack hack that we've come across recently is, without a doubt, the campfire cone. Astounding in its simplicity and ease of preparation, yet brilliant in its execution, the campfire cone has something for everyone: parents and children, expert and novice campers, backyard barbecuers, and oven lovers alike.
Virtual reality headsets are all the rage these days, and among the menagerie of tech companies gunning for the top spot, there's one mysterious startup that is ahead of the game—Magic Leap—and you can tell just by watching their latest demo video of their product in action.
Air mattresses are great when you have guests sleeping over or want to camp in total comfort, but air mattress pumps are a different story. An electric one is loud and doesn't do much good at the campsite, while a manual one is easily broken or forgotten about. Luckily, there is an alternative to inflating an air mattress using your own breath, and it's easy.
As this generation continues to evolve, we become more involved with social media. For example, you may have a Facebook, Twitter, and a Google+ account, and be heavily involved in using all three, but the constant switching between sites, logins, and conversations can get very tedious.
The debate between physical and virtual navigation buttons and their respective benefits has been going on for a few years now. It looks to finally be settled, with the Samsung Galaxy S5 being the only current-generation flagship Android phone that has yet make the switch to on-screen buttons.
