When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extended sessions of virtual adventure in the palm of your hand. Available for $2.99 through the App Store or Google Play, 57° North is a choose-your-own-adventure game that takes place in augmented reality.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
OpenBSD implements security in its development in a way that no other operating system on the planet does. Learning to use the Unix-like operating system can help a hacker understand secure development, create better servers, and improve their understanding of the BSD operating system. Using VirtualBox, the OS can be installed within a host to create a full-featured test environment.
Do you know when you're going to die? Your iPhone or iPad does. That's the premise behind Death Mask, an experimental app developed by Or Fleisher and Anastasis Germanidis.
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
An update to the Human Anatomy Atlas 2018 enhances the study of the human body with augmented reality courtesy of iOS 11 and ARKit.
IKEA can help customers determine if a couch fits in their living room, but who is going to help them figure out if their new SUV will fit in the garage?
Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.
One of the defining parts of my childhood was getting extremely frustrated with claw machines at arcades. Usually, that was because as fun as they were, they were probably rigged and wouldn't actually grab anything. Which is why a new claw machine demo made with Apple's ARKit is all the fun of the game, without the rigged frustration.
A patent application for waveguide-based smart glasses submitted by way of their subsidiary Oculus sheds light on Facebook's plans to escalate their augmented reality efforts.
The creative possibilities are part of what makes Apple's ARKit so exciting. We've seen new camera effects, painting, and new ways to tell stories through ARKit. Now, the app developer studio "Orb" has created an app to let you create scenes with 3D objects of your choosing.
Think you're a true Star Wars fan? I bet you haven't created a demo using Apple's ARKit that creates a map of the entire Star Wars galaxy. How's that for being a fanatic?
You'd better start watching where you're stepping because there are portals opening up everywhere thanks to Apple's ARKit.
Furniture arranging apps have been rolling out on different platforms for a while now thanks, in no small part, to augmented reality.
Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype.
Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe.
A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit.
The gaming company Ivanovich Games has created a sort of "game-ception" using Apple's ARKit. They have designed a Steam-powered playable arcade machine game called "Operation Warcade" which can now be projected into real life using augmented reality, creating a true "go inside the video game" experience.
In a recent series of tweets, investor and entrepreneur (and NR50 member) Amitt Mahajan summarized the challenges and opportunities for iOS developers looking to leverage Apple's ARKit for augmented reality experiences.
What began as a highly successful Kickstarter campaign has all but ended, according to an updated report by Polygon. CastAR, comprised of a few people from Valve's former research and hacking arm, has released a large portion of their team. Only a small core of the group remains, trying to sell the technology they have created.
Earlier this month, Edgybees was the first game developer out of the gate with an augmented reality racing game for DJI drones called Drone Prix AR. Now, as the month closes, they are crossing the finish line with the first gaming app for Epson Moverio BT-300 Drone Edition smartglasses.
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
The Augmented World Expo or AWE — if you are a big fan of AR/MR technology, that is a very fitting acronym — is the world's largest conferences dedicated to all things augmented, mixed and virtual reality. AWE is in its 8th year, and with the massive growth we have seen in the space over the last year, promises to be its biggest year yet.
Microsoft Research has published a technical paper reviewing their work with near-eye displays for virtual and augmented reality to project phase-only holograms.
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."
It was nice while it lasted. Samsung users who managed to get their hands on the Galaxy S8 or S8+ early enjoyed the ability to launch any app through the dedicated Bixby button. Unfortunately, Samsung wasn't all that down with us using the Bixby button for purposes other than its intended use — to provide quick access to Samsung's new virtual assistant.
The rumors have been confirmed by Samsung themselves: Samsung has developed a virtual assistant of their own, named Bixby.
Leap Motion, an augmented and virtual reality control system, has proven to be a force of nature when it comes to pushing hand-tracking tech forward. Now they've released a video showcasing their "Blocks" demo, which is already integrated into the reference headset kit designed by Qualcomm for VR companies "to take and sell their own branded devices with."
Augmented reality software developer Maxst has made the move into hardware with Revelio, their new untethered AR smartglasses. These stereoscopic glasses feature an Octa-core processor, 2 GB of memory, a 40-degree field of view, and a 720p display, and they do not require being connected to a phone or computer.
In mid-November, Vuforia officially released Vuforia 6.1, which has full support for the Microsoft HoloLens. They also released their AR Starter Kit to the Unity Asset Store, which contains scenes that show you how to use Vuforia features. While I have yet to find any confirmation, I believe it is safe to assume that the AR Starter Kit will work with the HoloLens. I already had a Vuforia tutorial planned for this week, so as soon as I know for sure, I will begin working on it.
Today in Los Angeles, Unity will be at the Loews Hollywood Hotel to host Unite '16, its annual developer conference. Unite is Unity's platform for showing the development community its upcoming direction and roadmap for augmented and virtual reality, game development, 3D technology, and more.
Virtual reality headsets like the Oculus Rift and HTC Vive tether to desktop computers with robust GPUs in order to harness their power. The free-roaming, cordless Microsoft HoloLens forgoes those chains but loses a bit of graphical processing power in the mix. However, a recent report suggests we may get the best of both worlds.
Apple announced their new iPhones today, and the 7 Plus features two camera lenses on its backside. That could push smartphone photography ahead in a major way. It may also serve as the basis for their foray into virtual, augmented, and mixed reality.
Humans learn best by doing or through an experience, and so the holographic environments provided in virtual and mixed reality are ripe with educational opportunities. HoloStudy took this to heart and created an educational science app that teaches you with animated models you can explore in your own space.
It's impossible to predict the future, but it's fun to try. Adapted from Daniel H. Wilson's short story of the same name, filmmaker Giacomo Cimini's short film "The Nostalgist" shows a futuristic world where mixed reality serves as an escape from a less-desirable physical world.
As people experiment with mixed reality software, we're seeing applications that cover the entire spectrum of human interest. Anything that can exist in the physical world has a place in the holographic one. And just as we enjoy building various contraptions with real parts, a new app called ARails knew we'd feel the same about digital ones.
