News: Mobile AR App Octi Evolves into Social Network via Facial Recognition Tech
In a world full of augmented reality camera effects apps, one app is going in a more social direction.
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News: Mastercard Develops Mobile AR App to Explain Rewards & Benefits to Cardholders
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
News: Looking Glass Launches 8K Immersive Display, a High-Resolution Holographic-Style Window into the 3D World
The next phase of the holographic display is upon us, and Looking Glass is aggressively making sure that it's at the tip of the spear when it comes to leading that charge.
News: 'Stranger Things' Star Millie Bobby Brown Launches Makeup Brand Powered by Snapchat Augmented Reality
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
Market Reality: Snap Inches Toward Smartglasses with Spectacles 3, Meta Patent Suit Ends, YouTube Launches AR Makeup
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
News: US Navy Using Magic Leap AR Technology to Improve Warfare Training
In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios.
Hands-On: The Varjo XR-1 Developer Edition has Seamless AR to VR Imaging & Low-Latency
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.
News: Magic Leap Acquires Augmented Reality Telepresence Startup Mimesys
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.
News: Unity Beta 2019.2 Adds Face, 2D & 3D Image Tracking to AR Foundation
Fresh off of shipping version 2019.1 in April, Unity has already dropped the beta of 2019.2, and it has a bunch of new AR Foundation toys to test.
News: Marvel Continues Its Augmented Reality Rampage with Iron Man Robot for 'Avengers: Endgame'
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
News: Spatiate Brings Multi-User Augmented Reality Painting to Magic Leap One
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
News: Google Turns Annual Android Partner Walk at MWC into Showcase for ARCore
Last week at Mobile World Congress 2019, Google put an augmented reality twist on its annual Android Partner Walk via its ARCore toolkit.
How To: Safely Browse the Web with Opera's Free VPN
Browsing the web can be dangerous. With all of the various threats out there, it isn't enough to just avoid bad links and visit only HTTPS websites. You need to take advantage of the tools available to you so you don't end up the victim of some scam. Fortunately, Opera is making this a bit easier.
News: Magic Leap Finally Releases Madefire Comic Book App for Interactive Reading & Comic Creation
Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire.
News: Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
News: Meta's New Enterprise User Video Shows Signs of Life at Cash-Strapped Augmented Reality Headset Maker
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
News: Domino's Australia Serves Up Virtual Previews of Your Pizza Order in Augmented Reality
If you're hungry for pizza and ordering from Domino's in Australia, you can now see what your pie will look like in augmented reality before placing your order.
News: Former Googlers Raise $8 Million Funding to Reinvent Remote Collaboration Through Magic Leap & HoloLens
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
How To: Use the Buscador OSINT VM for Conducting Online Investigations
For anyone using open source information to conduct an investigation, a balance between powerful tools and privacy controls are a must. Buscador is a virtual machine packed full of useful OSINT tools and streamlined for online research. This program can easily be set up in VirtualBox, and once that's done, we'll walk you through some of the most useful tools included in it.
News: Magic Leap & Sigur Rós Video Reveals Behind the Scenes Development of Tónandi Augmented Reality Music App
Now that the augmented reality cat is out of the bag, Magic Leap is beginning to open up a bit more about how of some of its work came together in the years and months leading up to the Magic Leap One's release earlier this month. On Wednesday, the company unveiled a behind the scenes video of how the ethereal music-meets-AR app Tónandi was produced in collaboration with Icelandic music group Sigur Rós.
News: How to Use the Magic Leap One in Outdoor Settings, It's Not Perfect, but It's Possible
From day one, my favorite thing about the Magic Leap One has been its portability. It's so well designed that it just screams to be taken out for a walk through the city. Alas, Magic Leap says the device is (currently) designed to be used indoors, preferably in settings containing few windows or black surfaces.
Market Reality: Magic Leap Launches, L'Oréal Friends Facebook, & Nickelodeon Takes TV to AR
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
News: App That Puts SpaceX Launches on Your Tabletop Boosts Augmented Reality's Flight into the Mainstream
The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
News: Augmented Reality Reporting from NY Times Shows That Military Perpetrated Syria Chemical Attack
In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.
Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
News: Netflix Film 'Anon' Paints Dystopian View of Augmented Reality That Obliterates Privacy
Augmented reality is expected to eventually change everything, and the prevailing view is that those changes will be for the better. The converse view, however, is that the technology will further erode privacy.
Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
News: Snapchat's Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
News: Google Opens ARCore Floodgates with AR Section on Play Store & Exclusive AR Apps from eBay, Lowe's & Jet.com
In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.
News: Google Finally Releases ARCore 1.0 for Android Users, Adds Google Lens to Photos App
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
News: Here's What Magic Leap's Screens Feature Might Look Like
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
News: Amazon Launches Sumerian, Drag-and-Drop Tool for Quickly Creating & Deploying AR/VR Content
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
News: Apple CEO Tim Cook Says AR 'Is Going to Change Everything'
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Apple AR: Developer Opens Portal to Underwater World with ARKit
Building virtual portals are popular practice for developers to demonstrate the "wow" factor of augmented reality.
Brief Reality: Business Uses for AR Range from Scavenger Hunts to Accurate Holographic Solutions
When it comes to applying augmented reality to various business functions, as the saying goes, there's more than one way to skin a cat.
News: Estee Lauder's Latest Project Uses AR to Find Your Perfect Lipstick
Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.
How To: Unlock Virtual Reality 'Flyover' Cities in Apple Maps to Navigate & Tour Places in 3D on iPhone
A little-known feature in Apple Maps for your iPhone lets you tour big cities like you're Godzilla, and it's actually quite easy to access — if you know the secret.
News: Sprint's New Deal Could Save You a Lot of Money
You can pinch yourself, but you're not dreaming. Sprint is actually offering a year of (mostly) free, unlimited service for anyone who switches to the carrier. The only stipulation is that you must bring your phone with you, and it has to be one of the 27 eligible devices.
AWE 2017: Rounding Up All the News from the Augmented World Expo
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.