Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
Digital artist Beeple's $69 million NFT art auction at Christie's has a second act called Wenew, and includes attempting to open the digital art floodgates to mainstream collectors and artists alike by using physical goods.
The Apple rumor mill never stops churning and when it comes to augmented reality smartglasses, the chatter has been particularly hot in recent months.
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
One of the more exciting augmented reality announcements Apple made during its WWDC keynote on Monday came in the form of Object Capture, a new 3D scanning feature coming to macOS Monterey.
In the great smartglasses race, component makers, such as those that supply the crucial waveguide displays that make visualization of virtual content possible, have a vested interest in pushing the industry forward in order to ship units.
Facebook Reality Labs just experienced its first major executive exit since the pandemic began. Hugo Barra has announced that he's stepping down from his position as vice president of VR at Facebook.
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.
One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys.
The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn't mean some of the more creative-minded HoloLens developers won't bend the top-tier augmented reality device to their own designs. The latest example of this trend comes from Japan.
As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it.
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.
The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content.
The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR.
It's no secret that Apple and Spotify haven't exactly gotten along in the past, but things are looking better than ever in iOS 14.5.
The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its potential scale that truly has the tech market enthralled.
Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables.
The Lens Studio app has become a cornerstone of Snap and its augmented reality technology portfolio by giving developers, creatives, and novices the ability to create augmented reality camera effects for Snapchat.
High-end augmented reality devices like the HoloLens and the Magic Leap 1, as well as the Ultraleap motion tracking modules, have demonstrated robust hand-tracking capabilities. However, many AR wearables (including Magic Leap) still rely on handheld controllers for interactions in AR space.
The COVID-19 pandemic forced many businesses into remote work models, whether they were ready or not, making Zoom a household (or home office) name for its video conferencing service.
A new feature in iOS 14.5 lets you change your preferred music player for Siri requests. So if you primarily use YouTube Music over Apple Music and other services, Siri will learn so that you never have to tell the virtual assistant to play a song, artist, or album "on YouTube Music" again.
I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.
In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices.
At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community.
Next year, fans of Mario Kart will be able to experience the game in real life with the assistance of augmented reality.
When Treasury Wine Estates released 19 Crimes Snoop Cali Red this summer, named for its new partner in wine, rapper Snoop Dogg, it already came with the brand's signature AR-enhanced label.
Amazon has joined the ranks of film and TV studios using the power of augmented reality to engage fans looking to go behind passive screen viewing.
Apple added a great new feature to its Measure app in iOS 14, but it only works on the iPhone 12 Pro and 12 Pro Max models as of right now. If you have one of those models, you can now measure a person's height with accuracy within a few centimeters, whether they're standing or seated.
It's been a while since Android got a true Easter egg with a new software update. Remember when Google added Marshmallow's Flappy Bird-style mini game? For Android 11, we get a new game, and like Android Nougat, it revolves around the infamous Android Neko cat.
"What's your Wi-Fi password?" That's usually the first thing guests ask for when you have them over. You tell them the network name, then try to explain your complicated hacker-resistant password, which becomes a whole ordeal. But there's a better way to do it, which doesn't rely on using the same mobile OS as your guests.
After years of complaining about rising prices, OEMs are finally listening to consumers. It couldn't have come at a better time thanks to potential recession due to COVID-19. As evident with the poor sales of Samsung's Galaxy S20 series, consumers are not looking to spending $1,000+ on a smartphone just for the latest specs.
Google Maps Live View is already one of the more useful examples of augmented reality on smartphones that is available to the average consumer today.
Siri has slimmed down in iOS 14. The assistant now appears as a compact icon at the bottom of the screen instead of hijacking your entire iPhone. It's a welcome change to a user interface that has always felt a bit clunky, but just because Siri's UI has simplified doesn't mean that its capabilities have too. On top of several new features, Siri now lets you record and send audio messages using only your voice.
Facebook Messenger is a messaging app first, but of its more than 1.3 billion monthly users, 32 percent use its video chat feature at least once every month. While it may seem pretty straightforward to video call with family and friends on Messenger, there are many tips and tricks that can help enhance your experience.
If you've ever wanted to track down the source of a Wi-Fi transmission, doing so can be relatively easy with the right equipment.
As government officials scramble to contain the new coronavirus outbreak with bans on large gatherings, travel restrictions, and school closures, the rest of us have to worry about how we're going to safely purchase water, toilet paper, groceries, and other household goods during the global COVID-19 pandemic.
If you're using or need to use Zoom, the popular video teleconferencing service, you've almost certainly heard about "Zoombombing" by now. While Zoom has been adding security measures to address the problem, there are other things you can do to prevent or stop Zoombombers in their tracks so that your video meetings and chats go undisturbed and uninterrupted.
While the airline, casino, cruise, and hotel industries are asking for government bailouts during the COVID-19 pandemic, companies around the US are giving away its apps and services for a limited time. So while you're stuck at home, keep your mind off of coronavirus with free movies, TV, music apps, concerts, internet, fitness sessions, classes, and more.
