After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
In recent years, many software publishers have tried to sell the business community on remote meetings via VR, but if social media chatter is any indication, it hasn't taken off in a big way just yet. However, for some, the notion of holding remote meetings using augmented reality, a medium in which you're still directly tied to the real world and not closed off in a blindfold-style VR headset, might be the better solution.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
During its presentation at Unite Berlin, Magic Leap gave attendees a crash course in developing experiences for Magic Leap One (ML1), we found out quite a bit more about how the device works and what we can expect to experience with the device.
One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Before you read further, you may want to make sure you're wearing brown pants if you scare easily. Developer Abhishek Singh conjured an augmented reality experience that recreates the spine-tingling scene from The Ring where (spoiler alert) the ghost of Samara (or Sadako, from the original Ringu) emerges from the television.
Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver.
On Wednesday, Apple released a new batch of Animoji characters that gives iPhone X users more virtual masks to play around with, but what many have been waiting for is an app that lets you put on a virtual mask of another person, not an animated emoji. Well, that day has finally arrived.
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
Just days after the launch of Google Poly, the marketplace for 3D virtual objects that developers can use for augmented and virtual reality apps, SketchFab, the current leader in the space, is firing back with a major enhancement to its platform.
In 2013, Offensive Security released Kali Linux, a rebuild of BackTrack Linux derived from Debian. Since then, Kali has gone on to become somewhat of a standard for penetration testing. It comes preconfigured with a collection of tools accessible by a menu system, tied together with the Gnome desktop environment. However, Kali Linux isn't the only penetration-testing distribution available.
This demo made with Apple's ARKit is 13/10 and features a very good boy. Since the ARKit was announced, there have been rumors going around about what it could mean for pet lovers who want to see augmented reality dogs. The popular Twitter We Rate Dogs has created a Good Dogs Game app that lets you have a your own virtual dog, but now Ridgeline Labs have also entered the arena with an ARKit dog game of their own, and it's the best thing I've ever seen.
If you don't know Clay, you're probably going to want to. According to their website, Clay VR's goal was to not only expose users to the world of AR/VR, but fully immerse them in it. Clay does this by allowing users to feel like they were touching the objects in virtual worlds in order to make the virtual worlds feel more natural and real.
The Galaxy S8's Always On Display is a fantastic feature that gives you a brief overview without having to wake up your phone. But AOD now has a virtual home button, which kinda ruins the sleek look and can even cause screen burn-in.
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
The Easter Bunny is about to get his first experience with mixed reality. Virtual Reality Los Angeles (VRLA) will host its third annual expo in April, and this year's attendees will get to experience a fun Easter egg hunt sponsored by AfterNow and VRLA, in partnership with mixed reality king, the Microsoft HoloLens.
ASUS is gearing up to move its augmented and virtual reality departments into an independent startup named Glamorfy, according to a recent report from tech news site Fudzilla.
Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise.
There are already a few ways to use your home computer on the go, but none of them feel very natural when you're out and about, and are clunky options at best. Samsung wants to change that with Monitorless, their upcoming augmented reality smartglasses, which offer remote desktop viewing capabilities as well as the ability to switch between augmented and virtual reality modes using electrochromic glass.
With the Game Developers Conference (GDC) in San Fransisco just a few weeks away, Microsoft Senior Program Manager Vlad Kolesnikov has announced via Channel9 (Microsoft's developer news outlet) that not only will new low-cost virtual reality headsets be coming in March to developers, but that they will be at GDC, too.
Since the 1960s, bacteria have been hopping a ride into space on space vehicles and astronauts, and have been cultivated within experiments on space shuttles and the International Space Station (ISS). The extreme growing conditions and the low gravity environment on the Earth-orbiting vehicles offers a stable research platform for looking at bacteria in a different light.
If your mechanical home button or capacitive navigation keys are on the fritz, doing something as simple as navigating your phone's interface becomes a tedious chore. In this situation, some users have turned to root mods that enable Android's software navigation bar to solve the problem, but not everyone is willing or able to root their device.
Once mixed reality technology is more widely available and realistically priced for consumers, using the tech to create the illusion of a larger space, will likely be a favorite use for mixed reality in places where real-estate is expensive, people tend to live in smaller homes and work in tighter offices.
The theme running throughout most of this year's WinHEC keynote in Shenzhen, China was mixed reality. Microsoft's Alex Kipman continues to be a great spokesperson and evangelist for the new medium, and it is apparent that Microsoft is going in deep, if not all in, on this version of the future. I, for one, as a mixed reality or bust developer, am very glad to see it.
If you're an Apple user and want an untethered virtual reality system, you're currently stuck with Google Cardboard, which doesn't hold a candle to the room scale VR provided by the HTC Vive (a headset not compatible with Macs, by the way). But spatial computing company Occipital just figured out how to use their Structure Core 3D Sensor to provide room scale VR to any smartphone headset—whether it's for an iPhone or Android.
While you can't turn art into a formula, the film industry has managed to come stupidly close. While many storytelling principles still stand across mediums, successfully crafting a compelling, immersive narrative in virtual reality requires a brand new rulebook. Through trial, error, and success, writer/director/editor Adam Cosco figured out the right rules to follow (and break) in "KNIVES"—his latest 360-degree short film. The film tells an old-fashioned tale of a woman, Kelsey Frye, strugg...
We've seen plenty of good, bad, and weird things that have come out of the worldwide augmented reality game Pokémon GO, including murder and location-based bans, but nothing on a large scale. That was, of course, until Iran decided to ban the game country-wide.
Mozilla helped get the ball rolling with WebVR, but support for the technology has been notably absent in Google Chrome until recently. Now, the latest Chromium developer build offers limited support.
Opioids, or narcotic painkillers, serve as our primary method for alleviating physical distress. They also happen to be a leading cause of death due to their addictive nature. AppliedVR hopes to introduce a safer alternative: virtual reality gaming. They utilize the existing Samsung Gear VR for the hardware, but provides specialized software that offers up a distracting experience that fosters greater pain ignorance.
Most virtual and mixed reality headsets offer unnatural controls, making you use awkward movements or physical devices to control the holographic elements in your direct view. This doesn't make a lot of sense because using your hands is more natural, so Manus developed a set of gloves that solves that problem entirely.
Mixed reality (MR) feels like an amazing, almost mind-blowing futuristic technology—but only once you've experienced it for yourself. Words, images, and even videos simply cannot describe the experience in full. If you want to really peer into the future and experience MR for yourself, you can sign up and just go in many cities.
Augmented reality (AR) generally exists through the lens of our smartphones as information layered on top of what the camera sees, but it doesn't have to. Developer Jon Cheng worked with an indoor climbing facility in Somerville, Massachussetts, called Brooklyn Boulders, to turn rock climbing into a real-world video game where participants compete in a time trial to hit virtual markers on the wall.
These days, operating systems are becoming more and more touch-oriented, or at the very least, heavily mouse-driven. Nonetheless, while novice users will find it easier to tap and click their way around, power users know that keyboard shortcuts are still the fastest way to get things done.
