This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
Augmented reality developers who have exhausted their treasure trove of video tutorials and panels from the recent Magic Leap developer conference can now shift their continuing education attention to Unity.
Augmented reality content makers often position the technology as a new storytelling medium. And who loves stories more than children?
While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
Earlier this year, Samsung released the Galaxy J3 and J7 to select markets. These two devices are the latest in the J series, Samsung's super-budget series that tries to rewrite what it means to be a budget phone. Now, starting September 14th, you will be able to get them GSM unlocked.
While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art.
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
With every new Android update, hidden features are lurking under the surface. Google hides these options to prevent unnecessary tinkering by average users, leaving them in place for power users to discover. These secrets range from silly to really useful, with the latter opening up new ways to manage your phone.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
With each year that we anxiously await Apple's next big version of iOS, there comes the sad reality that the eldest iPhones will not continue to receive support. That's not the case with iOS 12, however, as the software is compatible with all iPhones currently running iOS 11, going back as far as the iPhone 5S.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Predictive text is a common feature in most mobile keyboards these days. However, many times, its guesses are way off, sometimes hilariously so. As absurd as it can be, predictive text can also continuously suggest the same wrong word over and over. Thankfully, Gboard offers users a way to quickly remove these suggestions for good on both iOS and Android.
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
While you were busy browsing Instagram, composing tweets, or chasing Snapchat updates, an eight-year-old ARKit developer was hard at work on her first step toward taking over the tech world via augmented reality.
As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. And while the week is hardly over, the announcement that is still having a big effect on the developer population is the reveal of the Creator Portal for the long-awaited Magic Leap One device.
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
If your virtual assistant can't assist you, what's the point? Anyone who has ever failed to activate Google Assistant knows the frustration that error screen can be. But there are solutions for this problem — "The Google Assistant isn't available for this account" is one message you can actually avoid.
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
It is finally happening. After not having a major update since August of 2016, HoloLens owners everywhere will soon get a number of new features added to their devices. At least if they are members of the Windows Insider program.
