Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality.
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.
The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventures that took a wrong turn has already marred the landscape of 2019.
If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker.
There is not a single museum that houses all of the 36 paintings of Johannes Vermeer, so Google decided to come up with a solution to give art aficionados a venue to see the artist's work all in one place — your home.
Because timing is everything, the latest entry in the location-based augmented reality gaming sweepstakes, Ghostbusters World, has arrived just in time for Halloween.
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience.
Last week, Magic Leap gave us an additional peek at its Lumin OS and more tutorials that show how its device works with virtual content. But details about the hardware wasn't included in the array of new information.
Among a treasure trove of new developer information on the Lumin OS that Magic Leap recently published on its Creator Portal appears to be the official confirmation of the Magic Leap Mobile Companion App.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
Kali Linux is known as being the de facto penetration-testing Linux distribution but can be a pain to use as an everyday OS — even more of a pain if that means carrying around a second laptop or the constant frustration of using the finicky Wi-Fi on virtual machines. But there's another option: installing a Kali subsystem on your Windows computer as a convenient compromise.
Apple's iPhone X now has the power to turn anyone into a Japanese anime character, thanks to a new app that harnesses the device's TrueDepth camera.
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
Now that ARCore is out of its developer preview, it's time to get cracking on building augmented reality apps for the supported selection of Android phones available. Since Google's ARCore 1.0 is fairly new, there's not a lot of information out there for developers yet — but we're about to alleviate that.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Snapchat has been known to jazz it up for big events. They went deep on the Grammys, taking you behind the scenes — and adding a James Corden lens to boot. So when Snapchat had a super cool filter up their sleeve for Super Bowl LII, we weren't exactly shocked.
Despite their sometimes fluffy reputations and occasionally ethically compromised viewpoints, tech evangelists are important, don't let anyone tell you otherwise. The right passionate voice behind the right technology platform or piece of hardware can sometimes spell the difference between fostering a community of potential users and watching a product die on the vine.
Thanks to Apple's beta preview of iOS 11.3 released last week, app developers are already experimenting with the ARKit capabilities that will be available to regular users this spring.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
What do you get a co-worker for Christmas, Hannukah, or Kwanzaa when he or she already has a Meta 2 headset?
To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company's ARKit platform made possible.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
When it comes to identifying what's fashionable on the runway, including cutting edge tech that bleeds into the mainstream of style, Vogue magazine stands at the top of the list.
Thanks to ARKit, homeowners and apartment dwellers can visualize just about every aspect of their abodes, from furniture and decor with the IKEA Place, Houzz, and Amazon apps to new countertops with Cambria's app and retractable awnings via Markilux.
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
At their event in San Francisco today, Microsoft announced that they have begun accepting pre-orders for Windows Mixed Reality headsets from Acer, Dell, Lenovo, and HP, with the devices arriving on Oct. 17 along with the Windows 10 Fall Creators Update.
While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
If you've ever wanted to hone your paintball skills, without spending a ton of money and making a huge mess, Show Me Virtual and Apple's ARKit have an app for you.
Augmented reality dogs have been a big hit with developers using Apple's ARKit. RoVR hit YouTube a few days ago and people have been clamoring for it ever since. Not to mention the Good Dogs Game created by the people behind the famous We Rate Dogs Twitter.
Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries.
This is one of the coolest applications of Apple's ARKit that we've seen so far. The 3D software product studio gradientspace has created a Minecraft 3D scanner using ARKit.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
It looks like Samsung's Bixby finally got one up on Apple's Siri — when it comes to which virtual assistant can spit better rhymes, that is. Mhm, that's right. It's a rap battle between one AI and another, and Siri just can't spit.
With products and solutions offered by the likes of Scope AR, Trimble, DAQRI, VIATechnik, and others, augmented reality is becoming a hot commodity for improving productivity while maintaining safety in the construction and manufacturing industries.
It isn't too hard to see John Hanke's bias towards augmented reality. His company, Niantic, created the astronomically profitable game Pokémon GO, which revolves around AR technology. However, Hanke has a case against virtual reality—he believes it just won't be healthy, in more than one sense of the word.
Jeep has now jumped on the AR-retail trend with their introduction of the Jeep Compass Visualizer. Customers can now view and customize a Jeep Compass to their liking, all without a real Jeep even present.
