The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps.
Augmented reality is expected to eventually change everything, and the prevailing view is that those changes will be for the better. The converse view, however, is that the technology will further erode privacy.
On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day.
When it comes to applying augmented reality to various business functions, as the saying goes, there's more than one way to skin a cat.
A little-known feature in Apple Maps for your iPhone lets you tour big cities like you're Godzilla, and it's actually quite easy to access — if you know the secret.
At Apple's yearly event, the World Wide Developers Conference, the tech giant finally announced their decision to enter the augmented reality space. Through adding basic AR functionality to the beta release of Xcode 9, the development environment for Mac computers, as well as their line of iOS devices, the company has said they understand the importance of the tech.
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.
The popular beauty app company Meitu is incorporating augmented reality (AR) video and image filters and effects in its selfie-editing app BeautyPlus for iOS and Android.
It may seem strange to find the director of engineering at a question-and-answer site all of a sudden pick up and lead a new driverless startup, but to Kah Seng Tay, both engineering tasks require building the right infrastructure to handle large amounts of AI data.
The iPhone has a handy feature called AssistiveTouch that lets you quickly adjust volume, lock your screen, rotate your display, and even navigate through the phone's interface using a virtual home button. In a way, it's a lot like the on-screen navigation bar that you'll find on some Android devices, but with a lot more functionality, and bundled together in a floating bubble interface.
The Note7 fireworks bonanza was unprecedented in scope. A recent report suggests that Samsung could lose upwards of $20 billion in lost profit due to this fiasco.
Visualization is one of the obvious commercial applications for technology such as Microsoft's HoloLens. The ability to see the assets of a project in different scales—from micro to larger-than-life—with a quick air tap will play a large part in the coming augmented reality revolution. Whether the assets are art for a game, interior design, raw financial data, or architecture, data visualization will play an important role in the future. This is due, in part, to our ability to absorb informat...
In the world of analog synthesizers, hitting a key, twisting a knob, or sliding a fader makes a beautiful musical (or not so musical) sound and can be an amazing and downright satisfying experience. Now it's about to get even more satisfying, if you add Microsoft's HoloLens into the mix as a means to twist those knobs virtually instead.
Google's Tilt Brush has proven to be one of the most compelling VR experiences for the HTC Vive, letting you paint with crazy materials like electricity and duct tape. It is clearly an experiment in bringing the joy of imagination to life—or creating some form of virtual LSD—and the app's latest update brings a variety of features that only continue to support that theme. There are few to no rules in virtual reality app development, and that can both be freeing or absolutely paralyzing when t...
The future of augmented and mixed reality offers many possibilities, mostly because we're still figuring out everything it can do. While Meta is open to exploration, they've spent a lot of time thinking about what the future of this technology will be.
When Facebook purchased WhatsApp for $19.3 billion back in 2014, we all knew this was coming—it just took longer than we thought. But starting today, the data mining became official, and now, information from your favorite messaging app is no longer out of reach for the world's biggest social media site.
When you think about consumer VR headsets, you either imagine a computer-tethered powerhouse like the Oculus Rift and HTC Vive, or something portable yet limited that utilizes your smartphone like Google Cardboard. Somehow, we haven't seen much in-between, but the Idealens aims to fill that gap.
We're on the verge of an amazing evolution of technology where we can work and play in virtual worlds that merge with our own—or let us escape into our imaginations entirely. But creating virtual, mixed, and augmented reality experiences requires resources and hardware that not everyone has access to. If you want to build something awesome with the Microsoft HoloLens (or one of the other awesome platforms), we want to help you do just that.
The reality of tomorrow will not be static. We're here to bring you a daily look into the cutting edge innovations poised to merge the impossible worlds of our imagination with real life. We're NextReality.
Augmented and mixed reality experiences attempt to break us out of windowed computing experiences and allow us to place software anywhere in the room. But that software doesn't have to take a rectangular form—theoretically, the web doesn't have to restrict itself to a page in a browser any longer. Does this mark the end of the web browser entirely? Probably not. A lot of information works well on the page, and the Microsoft HoloLens still uses a pretty standard version of their own Edge brows...
Without explicit cooperation between Apple and the US government, authorities could still be monitoring Apple users. According to The Information, Apple is worried the servers it has been using might be bugged. We already know the NSA intercepts equipment to install backdoors, so this is a legitimate concern.
Did you know Kali 1.0.8? You probably did, and you probably know about the EFI boot option that has been added.
Who am I? First let me introduce myself. I am Th3skYf0x, an -well lets call it
While Apple was one of the first to integrate LiDAR into mobile devices for depth sensing, headset maker Varjo has developed a truly remarkable feat with its implementation of the sensor.
Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday, May 18 and concluding on Thursday, May 20.
