In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
One of the leading chipmakers for smartphones is getting ready to announce a new processor made specifically for augmented and virtual reality headsets.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
In just a few days, all the Galaxy S9 and S9+ leaks will come to an end, as Samsung will officially unveil its latest top-tier smartphone. But before that happens, we're all getting another leaked image of the handset thanks to a bit of snooping and the magic of augmented reality.
Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now.
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extended sessions of virtual adventure in the palm of your hand. Available for $2.99 through the App Store or Google Play, 57° North is a choose-your-own-adventure game that takes place in augmented reality.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
Do you know when you're going to die? Your iPhone or iPad does. That's the premise behind Death Mask, an experimental app developed by Or Fleisher and Anastasis Germanidis.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.
If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds.
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
Zenko Games makes no apologies for its influences. In fact, they cite them explicitly in their own promotional materials for Diamonst AR.
Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.
One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit.
In a recent series of tweets, investor and entrepreneur (and NR50 member) Amitt Mahajan summarized the challenges and opportunities for iOS developers looking to leverage Apple's ARKit for augmented reality experiences.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
Snapchat is attempting to take over the world via augmented reality technology. Well, it's more of a virtual makeover than a takeover, but still ...
The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncertainty in terms of return — but these investors aren't afraid to take the leap.
Have you ever wanted to control a swarm of robots? Well, now you can! Robotics researchers at New York University (NYU) have created an app which controls 'bots from your smartphone, using augmented reality. This AR app would certainly come in handy when you want to make a coffee from the comfort of your couch, but let's not get ahead of ourselves!
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Windows Mixed Reality, to greatly improve their workflow over tools already in use.
A few days before Christmas last year, we saw the first glimpse of HoloSuit, a new motion controller by startup Kaaya Tech. This full-body motion controller is designed as a tracksuit with sensors that can be used to control devices such as a computer or Microsoft HoloLens, and now it's getting ready to start production, with an upcoming Kickstarter campaign planned to go live soon.
Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.
When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a solution seems to be on the horizon.
Windows Insiders running Build 14971 of Windows 10 in the Fast Ring can now look for the "Windows Holographic First Run" app to check to see if their PCs are up to the task of running Windows Holographic. It won't detect your VR headset yet, but at least you'll be able to see if your computer will be compatible.
Although professional sports has been no stranger to emerging technology, it still seems hard to think about how a football player might benefit from strapping on a VR headset. While it won't do much in an actual game, many athletes can improve by using virtual reality as a training tool.
How do you safely store your augmented, virtual, or mixed reality headset when you're not using it? Cybust hopes you're willing to shell out $89 to display it like a sculpture around your house.
Virtual reality and horror were meant for each other. You'll get all the positive aspects of experiencing a terrifying situation such as excitement and an adrenaline rush, without any of the real-life consequences, like being ripped to shreds by a herd of flesh-eating monsters.
