Virtual Reality Search Results — Page 2 of 110

News: Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.

News: Social VR App vTime Opens a Window to Augmented Reality Users with iOS & Android App

Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social.

Market Reality: Who Are the Most Active Investors in AR/VR?

While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.

News: What's the Difference Between AR, VR, and MR?

Several technologies seek to change the way we perceive our reality, whether that involves entering a virtual world, augmenting an existing one in a realistic and interactive way, or somewhere in-between.

Video: Cortana Can Help in Windows Insider Preview Build 15055's Mixed Reality Portal

A new Windows Insider Preview, version 15055, was released on Friday, March 10. Along with the normal collection of bug fixes and new features came a secret addition to the Mixed Reality Portal in the update. Windows Mixed Reality, along with Cortana, can now teach you how to use the platform, and, hopefully, usher in with it some understanding of what mixed reality is.

News: The Mixed Reality Continuum Shows Exactly What Lies Between Physical & Virtuality

We've explained the differences between mixed, virtual, and augmented reality through old-fashioned text and infographics, but in a rapidly-changing environment that leads to even more terms, it's best to think of all these realities in one simple way—as a continuum.

News: Snapchat & Facebook Kick Off the World Cup with Augmented Reality Effects

With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.

Market Reality: Analysts Continue to Paint Rosy Picture for Augmented Reality Industry

While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.

News: Augmented Reality Pedals Its Way into Tour de France TV Coverage

The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year.

How To: Create augmented reality apps

In this video, viewers learn how to create augmented reality applications, using Papervision 3D version 2.0. Augmented reality is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with virtual computer-generated imagery - creating a mixed reality. To create augmented reality applications, users require the following programs and software: Adobe Flex Builder 3, TortoiseSVN and FLARToolkit. This video tutorial is not recommended for beginne...

News: 8th Wall & Trigger Build AR Lego Playground for Web to Promote Fox's 'Lego Masters'

Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.

News: What Is Augmented Reality?

Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?

News: 'David Bowie Is' App Delivers a Mesmerizing AR Tour of the Artist's Career with Gary Oldman as Guide

Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career

News: Experience Holograms in Your Pocket with 4DViews' New AR & VR Mobile App

4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.

News: Samsung Announces They're Entering the AR Field

This week, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that not only does Samsung have a new virtual reality headset coming, but that Samsung intends to enter the field of augmented reality, too. In fact, Hong talked very little about virtual reality and instead spoke at length about Samsung's move into augmented reality.

News: BMW Uses ARKit to Let You Customize Your New Car in iOS

Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.

Brief Reality: Home Audio Speakers Could Soon Project Holograms

One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.

News: Will Google's Standalone VR Headsets Enable AR Experiences?

Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.

Brief Reality: Industries Are Flocking to Augmented Reality

While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.

News: 'Room Scale'—Where MR Meets VR & Makes It So Much Better

If you've seen, heard, or even tried the latest virtual reality headsets, you've probably heard about something called "room scale." It's why the HTC Vive suddenly usurped the reign of the Oculus Rift while no one was looking, and it's exactly where Oculus hopes to catch up. Here's what it is and why it matters.

News: Apple Just Patented This Silly Sunglasses-Lookin' VR Headset for the iPhone

Apple's plans for virtual, mixed, and augmented reality have remained a mystery for some time, but now we at least have some idea of what they're thinking about. UploadVR uncovered a patent showing a VR headset design that looks like a thick pair of sunglasses and utilizes an iPhone to provide an experience similar to the Samsung Gear VR.

News: Mixed Reality Is the Future of VR Gaming

Don't Miss: The Difference Between Virtual, Augmented, & Mixed Reality

News: Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart

Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.

News: Japan's VR Girlfriend Is Coming to Augmented Reality to Creep Us Out in the Real World

We already know that the connection between virtual and augmented reality is pretty tight, with tools like Unity making porting some apps between the two platforms fairly frictionless. But there are some things currently going in VR that just don't need to come to the world of AR.

Brief Reality: AR Goes Green in Hackathon

NextReality will be giving readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the NextReality landscape, and will always know what's going on with new augmented and mixed reality tech and applications. The first one starts right now, and you can enjoy future ones every Tuesday going forward, so stay tuned.

News: VRLA Expo Prepares to Host Mixed Reality Easter Egg Hunt

The Easter Bunny is about to get his first experience with mixed reality. Virtual Reality Los Angeles (VRLA) will host its third annual expo in April, and this year's attendees will get to experience a fun Easter egg hunt sponsored by AfterNow and VRLA, in partnership with mixed reality king, the Microsoft HoloLens.

News: Microsoft HoloLens 2 Assists De'Longhi Japan Call Center Agents Using Augmented Reality Product Models

Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients.

News: Amazon Adding Virtual Try-On from L'Oréal's ModiFace to Its Beauty Products

Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.

News: Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram

Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.

News: Magic Leap Roars into the Auto World via Kia Stinger App from RelayCars

Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.

News: Bareburger's Recipe for Future Menus Includes a Heaping Portion of Augmented Reality via Snapchat

Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.

How To: The Quick & Dirty Guide to the Augmented Reality Terms You Need to Know

Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.

News: DARPA, Honeywell Harness AR & VR to Develop Windowless Mini-Tanks

Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour.

Market Reality: Businesses Invest in the Expansion of AR Services & Content Creation

As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.

News: ASUS Rumored to Turn AR & VR Departments into Independent Startup

ASUS is gearing up to move its augmented and virtual reality departments into an independent startup named Glamorfy, according to a recent report from tech news site Fudzilla.

News: Leap Motion's Interaction Engine Brings Natural Gestures into Virtual Worlds

Leap Motion created gesture control for all sorts of things, including virtual reality, long ago, but developers must build in support for their tracking peripheral to use its full potential. As a result, they've created an "Interaction Engine" for Unity, the primary platform for developing virtual and mixed reality experiences, to try and take gesture interaction to the next level.