News: Facebook CEO Zuckerberg Uses Latest Appearance to Triple Down on Augmented Reality & Creator Revenue-Focused Future
Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value.
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News: BMW Opens Augmented Reality Showroom for Plug-In Hybrids on the Web via 8th Wall
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
Market Reality: 'WandaVision' in AR, Cleanbox CEO Fights Pandemic for AR/VR & Behind Seek's AR Patent Power Move
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
News: Prehistoric Creatures Return to Life via New iPhone AR App from Celebrity Historian David Attenborough
Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.
Hands-On: Launching Space Rockets in New York's Central Park via Magic Leap's Boosters App
We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.
News: Snap Unveils Gucci Edition of Spectacles 3, Film Shot via Spectacles 3 by 'Kids' Director Harmony Korine
After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable.
News: Oculus CTO John Carmack Outlines the Future of AR, Knocks Magic Leap for Marketing Hype in New Interview
The worlds of augmented reality and virtual reality are closely linked in many ways. That means it's smart for AR insiders to keep a close on new developments in VR. If you have been paying attention, you know that Oculus CTO John Carmack is one one of the most important thinkers in the VR space.
News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
Market Reality: North Secures More Funding, Google Unveils New Glass, & McGraw-Hill Takes AR to School
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
News: Apple Appoints Marketing Leader Behind iPhone Launch to Push Augmented Reality Products
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
News: AT&T Expands Partnership with Magic Leap to Focus on Enterprise AR, Promises Nationwide 5G by 2020
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
Market Reality: Niantic & WaveOptics Locate More Funding for AR, Cheddar Spreads to Magic Leap, & Tesla Files AR Patent
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
News: Niantic Picks an AR Fight with Pokémon GO Players via Trainer Battles Rollout
Augmented reality gaming company Niantic Labs is now instigating conflicts between Pokémon GO players, but it's not as bad as it sounds.
News: Magic Leap Launches Cheddar Video News Channel on Magic Leap One
The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.
News: 'Atlanta' Actor Lakeith Stanfield Walks an Augmented Reality Tightrope for New York Times Magazine
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too.
News: BAE Systems Uses HoloLens to Create AR Command Interfaces Straight Out of 'Minority Report' for British Royal Navy
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
News: Unreal Engine 4.21 Adds Support for Magic Leap's Lumin OS & Windows Mixed Reality Apps
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets.
News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality
One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.
News: Old Meets New as App Transforms Vinyl Records into Augmented Reality Sculptures
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
Market Reality: Magic Leap One Availability Expands via Third-Party Service, Snapchat Sings Shoppable AR Tune
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
News: Magic Leap CEO's Tweetstorm Tries to Reframe Reactions to Latest Demo After Signs of Disappointment
Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually flustered message: We promise, the magic we're telling you about it better than anything you've seen on video.
News: ARKit 2.0 Brings Persistent, Shared Experiences & 3D Object Detection to Apple Mobile Apps in iOS 12
As expected, Apple revealed today at the WWDC keynote that ARKit 2.0 will support multiplayer gaming support and persistent content, which will arrive this fall with iOS 12.
News: Meet the 8-Year-Old ARKit Developer Who Just Uploaded Her First Augmented Reality App to Apple's App Store
While you were busy browsing Instagram, composing tweets, or chasing Snapchat updates, an eight-year-old ARKit developer was hard at work on her first step toward taking over the tech world via augmented reality.
News: New Magic Leap Gesture Documentation Offers Insight into How Hands Will Make Its Digital World Come Alive
As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. And while the week is hardly over, the announcement that is still having a big effect on the developer population is the reveal of the Creator Portal for the long-awaited Magic Leap One device.
Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
News: Magic Leap's Neal Stephenson Reveals What It's Like to Create Content for the Secretive Startup
Getting an insider view of the goings-on at Magic Leap is hard to come by, but occasionally, the company lets one of its leaders offer a peek at what's happening at the famously secretive augmented reality startup. One of those opportunities came up a few days ago when Magic Leap's chief futurist and science fiction novelist, Neal Stephenson, sat for an extended interview at the MIT Media Lab.
News: What's the Difference Between HoloLens, Meta 2 & Magic Leap?
Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome use cases for mobile AR, the real future in AR is headworn.
News: Google Glass Resurfaces as a Tool to Help People with Autism Improve Their Social Skills via AR
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
Opinion: Google Glass Patent Reveals Traditional Frames, but Design Isn't Only Challenge Facing AR Smartglasses
Just when you thought Google Glass was dead, it turns out there may be a second life for the often ridiculed device that won't relegate it to the staid confines of factories and repair jobs.
Apple AR: Get in the Halloween Spirit with These Spooky ARKit Apps for iPhone
So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device.
Brief Reality: Exhibitors Pitch Their AR Ideas at IFA 2017
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
News: Terracotta Warriors Receive Augmented Reality Treatment from the Franklin Institute
The Franklin Institute is rolling out the augmented reality carpet for the arrival of the Terracotta Warriors of the First Emperor exhibit, which will open on Sept. 30 in Philadelphia.
Apple AR: Marxent Prepared to Deploy Content for ARKit Apps
While IKEA is collaborating with Apple for its ARKit furniture app, Marxent is ready to help the rest of the interior decorating and home improvement crowd with their apps.
News: The Ready Player One Movie Could Finally Get This Party Started
So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing.
Brief Reality: Augmented Reality Applied to Makeup, Medical & Sports Marketing
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
Apple AR: Learn to Dance at Home Using AR App 'Dance Reality'
Two salsa dancers who also happen to be programmers are soon releasing an app called Dance Reality, made with Apple's ARKit. Through this app, you will be able to practice your dancing with augmented reality as your teacher right from your iPhone.
Brief Reality: Augmented Reality Companies Earn Accolades for Innovation
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
News: Magic Leap Founder Says Launch 'Not Far Away'
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
News: Disney's AR Projection Tech Morphs Actors into On-Screen Monsters
The Disney Research Lab is using projector-based illumination to paint actors' faces during live performances. You know what that means? Disney just took Halloween to a whole new level.
News: Five Windows Holographic Mixed Reality Headsets Have Now Been Seen, but Most Have Not Been Touched
Some of the products I have been looking forward to seeing the most during CES 2017 has been the upcoming Windows Holographic virtual reality headsets. These are VR headset that will run a version of the Windows Holographic platform, which will allow users to have a similar experience as the HoloLens with a mixed reality environment. Of the six headsets that could have possibly made it to CES, five had shown up. Unfortunately, most of them are behind glass.