Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system.
In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver.
What do you get a co-worker for Christmas, Hannukah, or Kwanzaa when he or she already has a Meta 2 headset?
Last week, Magic Leap CEO Rony Abovitz teased his Twitter followers with some "fun and cool stuff" to share in the coming days. On Monday, he made good on that promise, sort of.
Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
During Google Developer Days, taking place now at the ICE Congress Center in Krakow, Poland, an introductory session on ARCore provides some insights on how the platform operates.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Augmented reality dogs have been a big hit with developers using Apple's ARKit. RoVR hit YouTube a few days ago and people have been clamoring for it ever since. Not to mention the Good Dogs Game created by the people behind the famous We Rate Dogs Twitter.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
Dogmented reality might be coming to Apple's ARKit, so get ready to play with your new (AR) pups! Don't Miss: A Breakdown of the What Apple's New ARKit Can Do for iPhones & iPads
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
Forget 3D movies. Warner Bros.' newest patent shows off designs for a mixed reality movie-going experience that will leave other theater-going experiences in the dust ... all in the comfort of your own home.
This morning, in an early morning session at GDC 2017, Brandon Bray, a senior program manager lead at Microsoft, revealed a mixed reality headset made in collaboration with Acer—a different headset than the one we saw from Acer at CES 2017 earlier this year. Also at the event, the name for Microsoft's holographic system seems to have changed from Windows Holographic to Windows Mixed Reality.
Microsoft's HoloLens may the coolest new advancements in technology we've seen in quite some time, and anyone (with deep pockets) can buy one right now. But so far it's been an isolated platform where you experience mixed reality alone and others watch you air tap nothing but air. Developers are working to change that, and we're seeing the first examples crop up online already.
What happens when a entrepeneur/theme park creator and special effects artist/magician team up? You get a team crazy enough to create the first true virtual reality theme park (sorry, Six Flags). They only have a single experience so far, but it's already taken a giant leap beyond the wonders we've seen in today's consumer virtual reality headsets.
While the early stages of any new technology always seems amazing because of the utilitarian, almost altruistic software concepts it inspires, mixed and augmented reality will still see its fair share of corporate apps. That might be a good thing, however, as Volvo's plan goes past general information and advertising to make a truly helpful tool for prospective car buyers.
Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation for the first social network to focus on augmented reality.
ProjectKinectMagicMirror combines augmented reality and CT-scan imagery to create a virtual "X-ray machine." Another amazing Microsoft Kinect hack to add to the vault. The ingenuity is infectious... Get inspired. Make-your-own.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year.
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
Friends and family receiving new Portal devices for Christmas will have some extra stocking stuffers in the form of new AR features.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
