French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
Although the HoloLens is still primarily the domain of developers and researchers, the device is nevertheless on the cutting edge of showing us what will be possible with augmented reality in the coming years. The latest example comes via Microsoft Japan and a new concept video that shows off how the HoloLens will be used in the relatively near future to pilot autonomous ships.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
If you love to hear yourself talk, you can now enjoy seeing your words materialize in augmented reality with an ARKit-compatible iPhone or iPad.
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies.
In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens.
Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked ... so far.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Imagine for a moment that a VPN is like putting on a disguise for your computer. This disguise works to change your IP address, secure your traffic with encryption, and mask your location to bypass regional restrictions. This makes it a helpful tool for both whistleblowers and journalists. VPNs are also built into the well-known Tor Browser.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
Cyclists of the world, new AR glasses are here to improve your rides. Possessing 2 GB RAM, a quad-core CPU, GPS, 16 to 32 GB of storage, an accelerometer, camera, gyroscope, magnetometer, barometer, Bluetooth, speaker, WiFi, and a mic, these aren't your regular UV-blocking sunglasses. Called the Everysight Raptor AR glasses, these shades project all of the information a cyclist could need to optimize their rides.
Dogmented reality might be coming to Apple's ARKit, so get ready to play with your new (AR) pups! Don't Miss: A Breakdown of the What Apple's New ARKit Can Do for iPhones & iPads
At Vision Summit 2017, UK-based Rewind, one of the recent additions to the Microsoft HoloLens Agency Readiness Partner Program, showed off a HoloLens application called "Flight Deck" that genuinely blew me away. The idea of watching a live-action sports experience on a coffee table has been explored and mocked up, but Rewind not only has done it, they will be releasing it later this year.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
At Next Reality, we've been following the Microsoft Hololens because of its enormous potential. Unlike virtual reality, which enshrouds the user in a complete virtual world, augmented reality melds the virtual with what's really there in front of you. And while some of us may use AR technology to stealthily surf the web during working hours, others are looking towards using AR for the betterment of society. Like putting the HoloLens in space.
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year.
Every day the young world of mixed reality is creating new ways for people to work with with computers. We are looking for, and finding, new ways for these head-worn computers to understand what we tell them. Sometimes it is with our hands, sometimes it is where we turn our head, sometimes it is what we say. In the case highlighted below, it's where we walk.
Earlier this week, a mysterious tweet appeared on the HTC Twitter account of a picture containing the letter "U" topped with a tiny "for" and the date "01.12.2017" at the bottom. It is a pretty solid teaser, but for a company that has had a solid year with their Vive virtual reality headset, and all of the other technological appendages they have, it seems a bit ominous for them.
Today at the Unite '16 conference in Los Angeles, Unity's Timoni West and Amir Ebrahimi showed off its new virtual reality authoring and world editor, EditorVR, using the HTC Vive. Coming in December to Unity is a version of its editor that works inside a VR headset, which will change the way developers interact with the worlds they build—even if they aren't building for VR.
After many months of endless speculation over the mysterious augmented reality platform Magic Leap, software engineers worldwide have been waiting for any news of what development environment this amazing technology might use. Thanks to Paul Reynolds, the former Magic Leap Senior Director of SDKs and Apps, we no longer have to guess. Just like existing mixed, augmented, and virtual reality platforms, developers will be able to use their experience with Unity and the UNREAL engine.
Whether you use Google Calendar, Exchange, iCloud, or any other service, you need a good Android calendar app to keep you organized on the go. For many folks, the obvious answer was always Sunrise Calendar, but Microsoft purchased the company behind this awesome app in a classic acqui-hire move, and now, Sunrise has officially been shut down.
Microsoft has the HoloLens and Google has their money on Magic Leap (as well as their own Tango and Cardboard, among others), but we've heard next to nothing about how Apple plans to enter the virtual/augmented/mixed reality space. A new patent offers some clues.
Since its purchase by Microsoft in 2014, Minecraft has regularly been pushed to new platforms such as Windows 10, Wii U, and Fire TV. In that spirit, Microsoft-owned Mojang has been developing virtual- and augmented-reality versions of the blocky sandbox game.
Six Flags is teaming up with Samsung to make riding a roller coaster a little more thrilling, and quite possibly a little more nauseating as well.
Editor's Note: The research described in the article below has been criticized and any conclusions based off this research should be examined with a skeptical eye. The article has been edited to reflect these issues.
Sling TV, the new over-the-top TV streaming service from DISH Network, is the first to offer live programing for cord cutters. Available for $20 a month with no contract, Sling TV is the easiest way to end the reliance on cable and satellite subscriptions for getting your content as it airs.
2015 is quickly shaping up to be the year of the cord cutter, with various media companies finally warming up to the concept of offering live streaming content. In the wake of Dish Network announcing a streaming cable service called Sling TV and Sony unveiling a similar platform in PlayStation Vue, NBC has decided to stream the Super Bowl and all of its festivities online. Before we get to all of the many ways you can stream Super Bowl 49 between the New England Patriots and Seattle Seahawks ...
In this tripartite tutorial, you'll learn the basics of FM, or frequency modulation, synthesis. For more information, including a complete overview and detailed, step-by-step instructions on how to create and use FM synthesis virtual instruments yourself, watch this computer musicians' guide.
While the iPad can do many things, it is missing the ability to be controlled by anything other than a finger. This can be frustrating if you would like to use your iPad for more intricate activities such as drawing or designing.
In this video, viewers learn how to create augmented reality applications, using Papervision 3D version 2.0. Augmented reality is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with virtual computer-generated imagery - creating a mixed reality. To create augmented reality applications, users require the following programs and software: Adobe Flex Builder 3, TortoiseSVN and FLARToolkit. This video tutorial is not recommended for beginne...
Whether you love Nancy Ann Grace or hate her, you can't deny that her eye makeup is always amazing. Watch Princess Pinkcat in this tutorial video about creating her Nancy Grace makeup look. She didn't curl her hair for this video, just tucked it under to make it look more like Grace's hair length.
Hak5 is at it again, with a plethora of somewhat accessible solutions to your technological problems. If you've ever needed to get through your school's firewall, or secure traffic tunneling, or try out applications in a fast, efficient manner? This video has it all and more.
