The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.
Increasingly, cutting-edge platforms like blockchain technology and augmented reality are overlapping, forging new digital frontiers that promise to change the way we interact with the virtual and the real world.
The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
If you've been paying attention to the smartphone industry, you've certainly noticed a rise in dark mode lately. With most phones now sporting OLED panels, which use less power to display darker colors, users have been begging developers to include a dark theme in their apps. Lately, Google has been happy to oblige.
On Monday, the Microsoft Build conference kicked off, showcasing a series of demos that went off without a hitch — except for one big one.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
Now that the dust has finally settled on Microsoft's big HoloLens 2 announcement, the company is circling back to offer more granular detail on some aspects of the device we still don't know about.
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera.
The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system.
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.
While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce.
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
