New York-based startup CTRL-Labs has closed a $28 million Series A round of funding from Google parent Alphabet's GV and Amazon's Alexa Fund, among others, for its next-generation neural interface technology for AR/VR and robotics.
One of the primary factors that separates an augmented reality device from a standard heads-up display such as Google Glass is dimensional depth perception. This can be created by either RGB cameras, infrared depth cameras, or both, depending on the level of accuracy you're aiming for.
If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app.
For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.
Magic Leap loves to stoke mystery around its still unreleased product, the Magic Leap One: Creator Edition, and now we've found yet another piece of the puzzle in the form of an Easter egg on the company's website.
One of the earliest players in the social virtual reality space, vTime, has just landed $7.6 million in new funding, which the company says is partially earmarked for developing and releasing an augmented reality version of its platform later this year.
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app.
With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming.
Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library.
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack.
Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
From media insiders to the halls of politics, news travels fast on Twitter, making it one of the most powerful social media channels for disseminating or collecting information. Now, for better or for worse, you can immerse yourself in the data firehose of Twitter in augmented reality.
It appears that the new AR app from LEGO is inching closer to release.
A weak password is one that is short, common, or easy to guess. Equally bad are secure but reused passwords that have been lost by negligent third-party companies like Equifax and Yahoo. Today, we will use Airgeddon, a wireless auditing framework, to show how anyone can crack bad passwords for WPA and WPA2 wireless networks in minutes or seconds with only a computer and network adapter.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.
At IFA in Berlin today, Sony introduced the latest models of the Xperia line, with new features in tow that should appeal to creators of augmented and virtual reality content.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
Zenko Games makes no apologies for its influences. In fact, they cite them explicitly in their own promotional materials for Diamonst AR.
Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon.