Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack.
Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.
One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
From media insiders to the halls of politics, news travels fast on Twitter, making it one of the most powerful social media channels for disseminating or collecting information. Now, for better or for worse, you can immerse yourself in the data firehose of Twitter in augmented reality.
A weak password is one that is short, common, or easy to guess. Equally bad are secure but reused passwords that have been lost by negligent third-party companies like Equifax and Yahoo. Today, we will use Airgeddon, a wireless auditing framework, to show how anyone can crack bad passwords for WPA and WPA2 wireless networks in minutes or seconds with only a computer and network adapter.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.
At IFA in Berlin today, Sony introduced the latest models of the Xperia line, with new features in tow that should appeal to creators of augmented and virtual reality content.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
Zenko Games makes no apologies for its influences. In fact, they cite them explicitly in their own promotional materials for Diamonst AR.
Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon.
So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its feature set with an app update.
Meta CEO and founder — and Next Reality 50 member —Meron Gribetz unveiled a new operating environment for augmented reality called Meta Workspace for the audience at the Augmented World Expo (AWE) in Santa Clara, California, today.
Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information about the road ahead, to know that the hours we spend slaving away above our keyboards, with the weight of a head-mounted display on our neck, will lead to something as amazing as we picture it.
Computer vision technology maker uSens, Inc. has unveiled uSens Fingo, a camera module that enables tracking of hand and head movements for PC-based, mobile augmented, and virtual reality platforms.
Forget 3D movies. Warner Bros.' newest patent shows off designs for a mixed reality movie-going experience that will leave other theater-going experiences in the dust ... all in the comfort of your own home.
Could the technology that powers games like Pokémon GO be used for surgery in the near future? Researchers at the University of Maryland think so.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
This morning, in an early morning session at GDC 2017, Brandon Bray, a senior program manager lead at Microsoft, revealed a mixed reality headset made in collaboration with Acer—a different headset than the one we saw from Acer at CES 2017 earlier this year. Also at the event, the name for Microsoft's holographic system seems to have changed from Windows Holographic to Windows Mixed Reality.
A few days before Christmas last year, we saw the first glimpse of HoloSuit, a new motion controller by startup Kaaya Tech. This full-body motion controller is designed as a tracksuit with sensors that can be used to control devices such as a computer or Microsoft HoloLens, and now it's getting ready to start production, with an upcoming Kickstarter campaign planned to go live soon.
Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.
Windows Insiders running Build 14971 of Windows 10 in the Fast Ring can now look for the "Windows Holographic First Run" app to check to see if their PCs are up to the task of running Windows Holographic. It won't detect your VR headset yet, but at least you'll be able to see if your computer will be compatible.
Microsoft's HoloLens may the coolest new advancements in technology we've seen in quite some time, and anyone (with deep pockets) can buy one right now. But so far it's been an isolated platform where you experience mixed reality alone and others watch you air tap nothing but air. Developers are working to change that, and we're seeing the first examples crop up online already.
Are we about to witness the future of Android OS? Of Google? Of the entire smartphone ecosystem?! Google has just turned 18 today (right?), Android just had its 8th birthday, and the rumor mill is firing on all cylinders in the lead-up to the October 4 launch event where they'll announce their latest hardware and software products.
Although professional sports has been no stranger to emerging technology, it still seems hard to think about how a football player might benefit from strapping on a VR headset. While it won't do much in an actual game, many athletes can improve by using virtual reality as a training tool.
