Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
With big-name tech companies like Apple and Facebook gearing up to push out their own smartglasses in the coming years, engineering conglomerate Bosch has been working on the optical components that could help the competition catch up.
While its competitors are concentrating on building out AR cloud platforms to give advanced AR capabilities to mobile apps, Ubiquity6 is taking a step in a different direction.
Lenovo has done a great job preventing leaks of their new Moto RAZR. We've seen a few images here and there, but for the most part, we knew very little about the long-rumored phone. But with the announcement date just around the corner, an FCC filing has given us a look at the new RAZR from almost every angle.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
Apple slowly rolled out its new credit card, Apple Card, throughout August, but announced on Aug. 20 that it's now available to all qualified users in the US. Here's the problem: it's not totally obvious how to apply. Without any notification, directions, or clear settings, how do you even fill out an Apple Card application? Luckily for you, we're here to show exactly how to find it.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public.
In general, the internet can be a cruel place, and Instagram is no exception. Most of the time, the platform is a fantastic way to share and view unique and creative content, to reach an audience of both fans and friends. People can step out of line and harass or bully others on posts to the detriment of the entire community. However, this type of commenting won't be sustainable for much longer.
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
In Mario Kart Tour, you will find that sometimes you are just having a hard time passing the person in front of you. As hard as you try, you have been stuck in second place and you're on the last strip of the track with no items at your disposal. Here is where using a technique known as Slipstream comes into play.
After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
London-based developer Andrew Hart has been working on AR navigation since Apple's original ARKit tool was still in beta preview. Now, he's ready to unleash his technology on the world.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
The Pixel 2 XL had what Google called a circular polarizer to ensure the screen would be visible from any orientation while wearing polarized sunglasses. They made a pretty big deal out of it at their 2017 event, but in 2018, there was no mention of whether or not this feature would return in the Pixel 3. It did.
Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
While the next-generation HoloLens does not have a launch date yet, we now have a better idea of how big a leap the device will take in terms of depth sensor performance.
For the curious, here are a number of close-up shots of the Magic Leap One's optics and the magnetic attachment that can be swapped out for a version with lenses matching your glasses prescription in the near future.
With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
The latest augmented reality feature from The New York Times gives readers a close-up view of the damage left behind by the eruption of Volcán de Fuego in Guatemala earlier this month.
Alongside ARKit 2.0, Apple revealed new Animojis alongside new Memoji virtual doppelgangers that compete with functionality quite similar to that of Samsung's AR Emoji.
Google Photos is a fantastic service, giving you unlimited storage on either your Android or iPhone. With all this free space, some pictures can get lost in the shuffle. Fortunately, Google will now let users "Favorite" pictures — whereupon they're automatically put in their own standalone album.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
Snapchat has added yet another social feature to its mobile app, and this one makes it possible to use augmented reality with a group of friends over video.
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
If you finally decide to take the plunge and delete your Facebook, you should know that your Messenger account may also go missing if that's how you log into it using your Facebook account. You can make a new Messenger profile without tying it to a Facebook account, but if you want to keep all of your old chats, you're going to want to deactivate rather than delete.
The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.
Facebook may have shamelessly copied Snapchat and its camera effects for faces (as well as its World Lenses), but it might beat its social media competitor to virtual body augmentation.
If you know your internet history, then you fondly remember the Star Wars Kid and his epic lightsaber display on YouTube. Now, many years later, everyone is following in the footsteps of the Star Wars Kid thanks to the Lenovo Mirage and the new Star Wars: Jedi Challenges app.
While Snap's third quarter financial reports disappointed Wall Street, China's Tencent took the opportunity to expand its investment in the social media company.
AirDrop is an underrated feature that lets you to quickly transfer files like songs and photos via Bluetooth and Wi-Fi from your iPhone to Macs and other iOS devices. It's been a staple in the Control Center ever since iOS 7, prominently displayed for easy access. However, with iOS 11, that quick access to AirDrop has seemingly disappeared.
On Oct. 19-20, the MOC Exhibition Center in Munich, Germany will play host to the Augmented World Expo (AWE) Europe 2017.
Some of the things that make Waze such a great navigation app are also its biggest downsides. Real-time data shows where individual users are, and the app automatically gathers traffic info that other drivers may encounter. These elements ensure that road conditions are as up-to-date as possible so that everyone gets to their destination safely, but it's certainly not ideal if you're a privacy-minded user.
With augmented reality comes an infinite realm of possibilities for storytelling. We have seen it through wineries telling their history with interactive AR experiences and through authors that use augmented reality to bring portions of their books to life. However, filmmaker Peter Jackson might take the cake on creating an incredible new way of storytelling.
