Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extended sessions of virtual adventure in the palm of your hand. Available for $2.99 through the App Store or Google Play, 57° North is a choose-your-own-adventure game that takes place in augmented reality.
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
Just days after the launch of Google Poly, the marketplace for 3D virtual objects that developers can use for augmented and virtual reality apps, SketchFab, the current leader in the space, is firing back with a major enhancement to its platform.
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.
When it comes to finding lost things, the joke goes that it's always in the last place you look. With an assist from ARKit, Pixie can make your iPhone the first and last place you look for that missing item.
Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
This demo made with Apple's ARKit is 13/10 and features a very good boy. Since the ARKit was announced, there have been rumors going around about what it could mean for pet lovers who want to see augmented reality dogs. The popular Twitter We Rate Dogs has created a Good Dogs Game app that lets you have a your own virtual dog, but now Ridgeline Labs have also entered the arena with an ARKit dog game of their own, and it's the best thing I've ever seen.
I'm going to be honest with you. I hate pigeons. They're always in the way and I don't think they're afraid of anything because if they don't want to move, they're not moving no matter who comes their way. So a new game made with Apple's ARKit called "Pigeon Panic" sounds right up my alley.
You'd better start watching where you're stepping because there are portals opening up everywhere thanks to Apple's ARKit.
If you're a Doctor Who fan, you've likely always hoped to see that iconic blue box appear on your doorstep with the Doctor asking you to come on an adventure. With the 13th Doctor just announced, this seems like the perfect time to tell you that thanks to Apple's ARKit, exploring the TARDIS is now possible!
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
According The Venture Reality Fund, the introductions of Facebook's camera platform and Apple's ARKit catalyzed increased activity among companies developing consumer applications.
Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype.
Things are getting more and more interdimensional thanks to Apple's ARKit. We've previously seen some portals work at play with Rainforest Garage and the Interdimensional Portal by Nedd. These demos have only made developers more curious as to what they can do with ARKit portals.
Germany-based Pupil Labs has jumped into the UX and control deep-end with a range of products that allow the user to add eye tracking to not only their existing augmented and virtual reality head-mounted displays but computers as well. This type of technology can add a new depth to the way we control devices.
Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango technology to explore a rare Stürmtiger tank inside and out.
German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write.
Uber's chance at driverless domination may be ripped away as its legal battle with Waymo escalates. The company's self-driving program is now under threat of closure if the allegations of premeditated theft are proven
One thing you don't see often in the driverless industry are partnerships. When automakers are in the news together, it usually means drama. However, an important partnership between Nissan and Mobileye was announced today. One that has the potential to make driverless cars on the road better and safer.
We've heard a lot about self-driving taxis, as car and ride-sharing companies compete to win the driverless gold rush. But FedEx wants to bring its enterprise into the mix, as the head of its freight division has asked the US government to develop laws for self-driving trucks.
Augmented reality could come in very handy for those of us prone to losing things—namely, our wallets. Pixie Technology, a company from Los Altos, California, has developed a way to locate your lost wallet and keys using AR technology and tracking chips, a platform they call the "Location of Things."
Could the technology that powers games like Pokémon GO be used for surgery in the near future? Researchers at the University of Maryland think so.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
Augmented reality upstart DAQRI announced today that it has strengthened their in-house talent by recruiting renowned physicist Seamus Blackley and acquiring a team of 15 engineers and scientists from Heat Engine, LLC.
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
Imagine wearing your HoloLens, then reaching out to touch a hologram and actually feeling it. Mind blown, right?! Now imagine that same hologram responding to your touch. I don't mean in the way holograms currently respond to an air tap, but a much more refined and precise touch. Maybe you touch a character on the shoulder and it turns around to see you, or maybe you hit a button in the air and it reacts accordingly.
With the release of the HoloLens, Microsoft has put itself in both a great position while giving the competition a serious target to aim for. This is normally the case for anyone that is first to the market with a new idea, and now we've finally got a good competitor HoloLens coming. Stereolabs, a company known for its impressive 2K stereo camera, will be entering the mixed reality head-mounted display space with a Developers Kit as soon as early-2017.
What does our future hold when augmented and mixed reality finally enter the mainstream? As developers, we are always looking for the ultimate solutions to the problems our users see. Welcome the innovative minds of DataMesh Consulting and their impressive HoloLens interior design solution called HoloDesign (previously "Decoration").
Today, Microsoft announced its Windows 10 Creators Update, adding the ability to scan objects in your world and bring them into the computer. With newly-announced inexpensive VR headsets and the HoloLens, you can enjoy those transplanted 3D objects in mixed and virtual reality.
Google's new Pixel phones will ship with Android 7.1 Nougat pre-installed, but early reports stated that Nexus devices wouldn't be getting the new version until "end of year" 2016. For people that purchased a Nexus 5X or 6P under the assumption that Nexus devices get Android updates first, the fact that the Pixels could be getting 7.1 a full two months ahead of them felt like a slap in the face.
People fear virtual reality will isolate us, but the right experience can prove it does the opposite.
It's impossible to predict the future, but it's fun to try. Adapted from Daniel H. Wilson's short story of the same name, filmmaker Giacomo Cimini's short film "The Nostalgist" shows a futuristic world where mixed reality serves as an escape from a less-desirable physical world.
