It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.
The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year.
In recent years, medical professionals have demonstrated how the HoloLens can assist in surgeries, ranging from collarbone repairs to spinal surgeries to cosmetic procedures. Now, the largest children's hospital in the United Kingdom is also ready to deploy the technology.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncertainty in terms of return — but these investors aren't afraid to take the leap.
Virtual, mixed, and augmented reality all provide different but compellingly immersive experiences that draw us in through sight and sound. But what about our other senses? A few strange inventions are already exploring the possibilities.
You're reading this so you're probably already safely huddled up in your house or apartment, watching as the entire planet grapples with the unfolding coronavirus health crisis. But unlike some others, you're lucky enough to already have a couple of weeks of supplies and now it's just about what you can do to entertain yourself and your family as you weather the current situation.
The HoloLens has become a frequent sight in medical facilities around the world, but a new demonstration shows just how seamlessly it can be integrated into traditional medical procedures to improve the experience for physicians and patients alike.
Forget what you know about controlling augmented reality experiences. "Scroll" lets you interact with augmented reality using a much more subtle approach: A ring.
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
Apple likes to play their cards close to the vest, don't they? The iconic company doesn't usually reveal much about their projects until it's time for an official announcement. But sometimes ... They can't stop a leak of information from happening, or they just leak the news themselves like Steve Jobs used to. That brings us to today's news. It appears the tech giant has hired an augmented reality specialist from NASA to join their AR team.
What happens when a entrepeneur/theme park creator and special effects artist/magician team up? You get a team crazy enough to create the first true virtual reality theme park (sorry, Six Flags). They only have a single experience so far, but it's already taken a giant leap beyond the wonders we've seen in today's consumer virtual reality headsets.
Most of us don't get the opportunity to see election coverage first hand, but with virtual reality, we're not as restricted. AltspaceVR has teamed up with NBC News to let you log in on your computer or VR headset and actually take part in the action—just not physically.
The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.
Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category.
While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware.
Augmented reality gaming startup Tilt Five is ready to reinvent old school Dungeons & Dragons-style games for the modern age with its augmented reality headset and tabletop game system.
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce.
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
Continuing with its new paradigm of using augmented reality to cover the news, The New York Times has published a feature story that takes a peek into the late David Bowie's eclectic wardrobe of on-stage outfits.
In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
Last week, we told you about one of the first pairs of augmented reality smartglasses to get Amazon Alexa functionality, and now we're finally getting a look at how it works.
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
Though Google and Apple have released their own software-based toolkits for AR, components suppliers continue to advance their technology to better support AR experiences on the hardware side.
Today, anyone with a compatible PC can download the Windows 10 Fall Creators Update and experience Windows Mixed Reality.
At their event in San Francisco today, Microsoft announced that they have begun accepting pre-orders for Windows Mixed Reality headsets from Acer, Dell, Lenovo, and HP, with the devices arriving on Oct. 17 along with the Windows 10 Fall Creators Update.
While IKEA is collaborating with Apple for its ARKit furniture app, Marxent is ready to help the rest of the interior decorating and home improvement crowd with their apps.
