News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.
Ten days after Magic Leap declared that it had selected the winners of its Independent Creators Program, the company has officially released an almost full list of grant recipients.
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
The release of Avatar Chat for Magic Leap One and Spatial for HoloLens during the fourth quarter of 2018 appeared to revolutionize video calling via augmented reality.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and outlining the mission of Magic Leap.
Marvel has solidified itself as the dominant superhero franchise with the release of Avengers: Infinity War, and it's now dipping its toes into the world of mobile card-based strategy games with the soft launch of Marvel Battle Lines in select countries ahead of a worldwide release. If you'd like to install this game right now and get a head start on your fellow gamers stateside, there's a workaround.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
The latest Star Wars movie, Solo: A Star Wars Story, has grossed almost $350 million worldwide during its first month in theaters. This is a good opportunity to discuss how hackers can use media hype (in this case, Hollywood movie hype) to disarm an unsuspecting Windows user into inserting an evil USB stick into their computer.
This week's crop of Snapchat lenses is jam packed with pop culture, and spot-on examples at that. Post Malone and Famous Dex are super hot right now, and there's a ton of buzz surrounding Arrested Development's latest season.
Google's ARCore has expanded its support to include the Galaxy S9 and S9+, which means you get access to all the cool new apps that can sense the world around them. But one of ARCore's coolest uses so far is still Pixel-exclusive: AR stickers built right into the Google Camera app. Thankfully, XDA user lofass33 has an ingenious workaround for using these stickers on your S9.
In this week of Snapchat lenses, there was a significant increase in ones that involve Marvel superheroes (the Infinity War effect), as well as ones with YouTubers. Classic sitcoms will also always do well, as evidenced by some of my previous roundups. Overall, lenses are doing well and only continuing to grow.
There was a huge Marvel movie that opened a week ago, and a popular TV show just finished its second episode of the current season. Both of these facts translate to more cool Snapchat lenses to try out on your iPhone or Android phone, thanks to Snapchat's Lens Studio — where anyone can make a sweet lens.
Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset.
All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.
Samsung and Apple are the two titans of the mobile phone industry. After Apple deployed the iPhone X in November, Samsung had three months to brood until Mobile World Congress, where they unveiled the Galaxy S9. Now that both phones are out, it's time to put them head-to-head.
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
RED has apparrantly been blowing minds with the revolutionary technology inside its upcoming Hydrogen One. Like the Razer Phone in late 2017, most of the cool tech lives inside its screen — which, also like the Razer Phone, is unlike any other on the market today. RED, too, is poised to make some major waves in the coming months, as its phone should be arriving in stores this summer.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
Who likes to buy apps? The answer is no one, of course. Unfortunately, as in life, the best apps and games don't come free. That's why it makes sense to wait until those apps go on sale before handing over your hard-earned cash. And what better day to find discounts in the iOS App Store than Cyber Monday?
The promotional images for American Horror Story: Cult have been some of the most arresting in recent memory. They mash coulrophobia, trypophobia, and body horror together with some serious economy into a succinct, colorful, image. It's like a bad car accident that you can't stop rubbernecking. Which makes it perfect for a Halloween costume — you'll be repulsive, but no one will be able to look away. While the beehive skull hasn't made an actual appearance in Cult yet, and probably won't sinc...
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
Results of an early-stage clinical trial of an HIV vaccine could mean a hoped-for breakthrough in the battle against AIDS.
While no longer native to the United States, hospitalization from malaria occurs in this country more than most would believe. Why is that, and what can you do to protect yourself when you travel abroad to regions where malaria is active?
Once upon a time, Flash games reigned as some of the best entertainment the internet had to offer. But then came the smartphone, which quickly overtook this genre with similar games that you could play no matter where you were. If you yearn for the good old days, though, you'll be happy to know that you can still use the Puffin browser to safely play old favorites and discover new gems.
It's not the bacteria itself that takes lives and limbs during invasive flesh-eating bacteria infections. It's the toxins secreted by the group A Streptococcus bacteria invading the body that causes the most damage.
While it may seem like the Cold War 2.0 is happening, at least some US spies are getting the content Americans need. That's right, Electrek has gotten some new pictures of the Tesla Model 3.
Chrysaor, a zero-day spyware believed to have been created by the Israeli "cyber war" group NSO, is an even greater threat to Android phones than it ever was to iOS.
Google and eight top Android partners have just signed the Android Networked Cross-License, nicknamed PAX. On the surface, this looks to be a peace treaty of sorts that could end several patent wars.
No matter which smartphone you buy, it will come with an internet browser preinstalled. Depending on your OEM, the default browser might be called Samsung Internet, HTC Internet, Silk Browser by Amazon, ASUS Browser, or Google Chrome—there's just so many stock browsers available.
With the holidays over, a lot of people with shiny new Google Homes are getting their first chance to explore the new Google Assistant. Before the Google Home's release, the Assistant was only available for the Google Pixel and Pixel XL, or in a text-based form with Google Allo—but now it's gone mainstream.
In recent weeks, some people have been shunned from the Null Byte community because they expressed "black hat" aspirations. This is because Null Byte is the "white hat" hacker training/playground. Although most of us think we know what that means, it does beg the question; "Who and what is a white hat hacker?"
My morning just doesn't start without a cup of coffee and an incredibly hot shower. There's nothing better than sloughing off sleep with a dose of warm, cleansing water. Except, as scientists are pointing out, our habit of showering daily isn't exactly the healthiest choice. Though it feels great, if you have a shower-a-day habit like I do, you're showering all wrong.
We've already taught you how to clench your fist to make healthier food choices, and how to make sure you eat healthily at a restaurant, but it turns out there are even more mind hacks we can use in our never-ending quest to control our appetites.
Hi! Let me get started on this subject as it is a very "touchy" subject. We all want to "hack" these days, and that's logical. Te be real honest here, i was inspired once by the words someone from the Null byte community said. In the (near) future, wars will be ended by computers and not a nuclear missile. That's something i really do believe in. But let us take a defensive measure instead of the offensive one. Sure, Full frontal bryte forcing is an option, but when it'll come that far we'll ...
Reading is no longer a leisure activity—it's an on-the-go activity that requires speed and less attention. That's why speed reading apps are growing in popularity. As smartphones and tablets increasingly take over the traditional book market, reading skills need to be adjusted accordingly, so you can cram in 5 pages in-between texts and emails.