The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
Even if your default mobile browser is Google Chrome, you may not want Google to also be your search engine. Maybe you're not impressed with Google's search results all the time, maybe you want a more private search experience, or maybe you just don't want Google's hands over everything in your life. Whatever the case, it's easy to switch from Google to another default search engine.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
Your email inbox is a treasure trove of personal data. The people you contact, your writing style, which messages you flag as spam — all of this information and more can be used to paint a clear picture of you. Google knows this as well as anybody, so they use this data to constantly improve your experience in Gmail.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
After setting up your phone, there are a number of things you should do immediately before download your favorite apps. Specifically, now that your data is on the device, you need to take steps now to ensure it's both protected and retained. Fortunately, most of these steps are a one-time process.
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
It is finally happening. After not having a major update since August of 2016, HoloLens owners everywhere will soon get a number of new features added to their devices. At least if they are members of the Windows Insider program.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
In addition to the standard "Raise to Wake" option that's been around since iOS 10, the iPhone X, XS, XS Max, and XR have a unique capability that lets you "Tap to Wake" the screen. But these features can get annoying real fast when your screen keeps turning on accidentally, which could even lead to some unnecessary battery drain.
Coinbase is the primary go-to for many users when it comes to investing in Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), Ripple (XRP), and more, due to its user-friendly interface. But before you join them, know that the ease of use comes with a price. Coinbase charges fees for each transaction, and your bank might even add charges on top of that. Plus, there is some fine print to be aware of.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
The cutting-edge iPhone X, XS, XS Max, and XR have one-upped their Android competitors when it comes to facial recognition. Apple packed these flagships with an array of front-facing sensors to complement its selfie camera, which allows the new device to more accurately analyze faces, which you need for Face ID, Touch ID's replacement.
Ever since iOS 11, there's been a little drawer at the bottom of conversation threads in the Messages app. That drawer houses what Apple calls "iMessage apps," even though they also work in regular text messages. These apps are convenient for various reasons, but if you don't use any of them, it's just wasted space on the screen. Luckily, you can get rid of this app drawer.
While fully closing apps on your iPhone can keep it running at peak efficiency since it frees up memory and stops background refreshing, it's most critical when dealing with unresponsive apps. If you have an issue with a certain app, you can just force-close it instead of rebooting.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
The fact that the iPhone X, XS, XS Max, and XR don't have Home buttons means that you'll need to learn a few new gestures. There's the home gesture, the multitasking gesture, and even a new way to access Apple Pay, among others. But one less-common action that has issues due to the lack of a Home button is taking a screenshot.
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
By default, iMovie for iPhone adds a dissolve (also called a crossfade) in between all of the video clips in your movie project's timeline, which is an effect that transitions gradually from the end of one clip to the beginning of another. However, iMovie does not add any beginning transitions to your first video clip or ending transitions to your last video clip. But that doesn't mean you can't.
While it's easy enough to take a screenshot of an end-to-end encrypted Telegram chat thread using an iPhone, it's an entirely different story on Android phones. Telegram disables screenshots for Secret Chats by default on Android, and not everyone can turn it on.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
Adobe Premiere Clip gives mobile video editors the tools they need to make some great looking projects from their iPhone or Android device. Editors need ways to organize and trim clips, edit the look of those clips, add music, and more. For a smartphone app, Adobe Premiere Clip has these features in spades.
