As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
In the past, if you stumbled upon a Yelp listing you liked, you could bookmark it and check it out later on your profile. You can still take advantage of this feature in the mobile apps, but it's more refined now than it ever was thanks to Collections, a feature Yelp first added back in May 2018. You get more power over organizing, accessing, sharing, and discovering favorite businesses.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
Niantic's most successful app, Pokémon GO, has become the first app to integrate the company's Real World Platform, the developer's AR cloud technology that enables multiplayer AR, persistent content, and occlusion with physical objects.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
As a longtime Android user, one of the changes I was most excited about with Android Pie was the fact that the volume rocker finally controls media volume by default. However, the new way isn't ideal for everyone, but thankfully, there's an app that can change it back.
Before starting any drive where you're using Google Maps for directions, it's vital to make sure the app is functioning correctly, specifically, navigation prompts. After initiating turn-by-turn directions on your Android or iPhone, the last thing you want to worry about is Google Maps not audibly telling you where or when to turn, especially in an unfamiliar area.
Apple released the iOS 11.2 update for the iPhone to the masses early morning on Dec. 2, and here are all the new features and important bug fixes you need to know about.
One of the least important but most noticeable changes in any iOS update is the look of home screen icons. In the new iOS 11, there aren't any drastic icon differences compared to iOS 10, but there's definitely a few design modifications for some of the main stock apps, such as Maps and the App Store.
SoundCloud is a great place to gather all your different tastes in music and display them as representations of who you are. You can display things like your own tracks, albums, manually-curated playlists, liked tracks and playlists, and reposted content all from within your profile page.
The nice part about creating a song playlist is that it's essentially like your own customized album. You can organize all your different music tastes into one large collection or separate them into each of their own genres.
Imagine walking up to enter a live event — but instead of pulling out a physical or mobile ticket to get admitted — you pull out your smartphone which lets out an ultrasonic sound tailored for you that lets you into the event.
3D Touch is a new feature on the iPhone 6S and 6S Plus that's reinventing the way we interact with our smartphones. With just a little bit of added pressure when tapping on the display, you can perform Quick Actions from an app's home screen icon, "Peek" at emails, stories, and photos in-app, as well as perform other app-specific gestures. Since 3D Touch is such a new concept, here are some of the apps that currently support it, along with the shortcuts you can use.
I know people who hate mayonnaise. I know people who detest ketchup. But I know almost no one that hates mustard, and that's because mustard has a complexity and depth that bland mayo and ketchup do not. Mustard runs the gamut from smooth and subtle to sharp and spicy, especially when you know how to make your own.
There are three main types of exfoliates : the mechanical ones with the little scrubby beads; enzymatic ones made from the acids of fruits such as pineapple or papaya; and AHA’s (Alpha-hydroxy Acids).
