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Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.

News: The New Harry Potter Game Is Coming This Month — Here's Who Is Playing Your Favorite Characters

Ever since JamCity dropped the first trailer for Harry Potter: Hogwarts Mystery, fans have been eager to get their hands on the game. What Harry Potter fanatic wouldn't want to live out their own Hogwarts adventure on their iPhone or Android device? Well, we now know when the game is officially coming, as well as who will step into the shoes of our favorite, iconic Potter characters.

How To: 3 Tips to Get to Inbox Zero Faster in Gmail

On average, an office worker receives 121 emails a day. Many of these emails are trivial and don't require immediate attention. While Gmail's automatic spam filters catch plenty of irrelevant emails, some still make their way into your inbox. Fortunately, Gmail's tools aren't limited to just spam filters.

IFTTT 101: How to Create Custom Applets

IFTTT is a fantastic tool that lets you trigger actions on your smartphone that normally require more advanced hacking. With the help of its friendly user interface, turning your phone into a more personal device has never been easier. However, the app has some more intricate options under the surface, making advanced implementations of applets difficult for beginners.

IFTTT 101: How to Find & Set Up Applets

IFTTT (short for If This, Then That) is an amazing piece of software that automagically links actions on your phone with online services and real-world objects. For example, an applet could read: "if you come home, then turn on Wi-Fi." IFTTT goes further than just using simple smartphone functions, though — thanks to applets, it's fully configurable with a ton of smartphone apps.

Opinion: Snap Inc.'s Massive Loss on Spectacles May Hint at Trouble for the Future of Mainstream AR Smartglasses

The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.

News: iPhone X's Most Technically Advanced Feature Might Just Be Animojis

Animoji, short for animated emoji, was a focal point of the iPhone X presentation at the Sept. 12 Apple event. The reactions were split, to be sure, as some considered the attention to this feature on a $1,000+ smartphone to be a bit, well ... too much. As goofy as Animojis may seem at first, the tech behind them is undeniably impressive. In fact, it's possibly the most technically advanced feature of the iPhone X.

Instagram 101: How to Add Guests to Live Video Streams

Going live on Instagram is a fun way to interact with your followers. It lets you forgo the usual meticulous editing and framing in exchange for giving your friends and fans a glimpse into your real, unfiltered life. Now, your followers don't need to be separate from that experience, with a new update that will let you invite viewers to join in on your live videos.