If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect.
Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.
In Android 10, Google is letting you adjust the accent colors to give your phone a bit of flair. When combined with the new system-wide dark mode, you are looking at eight different color combinations. That is seven more than we had in the previous version and seven additional ways to help your phone stand out.
Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
One of the headlining features in Samsung's One UI update is a new dark mode that turns stock apps and system menus black. But something you may have missed is what this theme does to the Samsung Internet app and all the websites you visit.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
Android 9.0 Pie has finally arrived for Galaxy devices like the Note 9, S9, and S8, in the form of One UI. Of course, we've had a good idea as to what Samsung had up its sleeve for some time, thanks in large part to beta versions of the firmware that leaked out well before its official debut. Nevertheless, it's still exciting to experience the new features the software has to offer — with all its kinks ironed out.
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
Apple has been testing iOS 11.4.1 for just over a month now, and so far, there's nothing to show for it except unknown "bug fixes" and under-the-hood "improvements." And that still rings true with the release of iOS 11.4.1 beta 5 on Monday, July 2, which comes exactly one week after beta 4. Now the question is, when will the stable update be pushed out to everyone?
The premise of Jurassic World revolves around splicing genes to create new dinosaurs, so it is fitting that the location-based AR game is a clone of Pokémon GO merged with the DNA of the Jurassic Park franchise.
Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest.
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match.
A Russian augmented reality startup wants the next frontier in real estate to be augmented reality estate.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
The world of gaming has never been cooler thanks to Apple's ARKit. From AR arcade games to giant god battles to Pac-Man, we've seen our fair share of awesome and innovative games.
There are some pretty incredible museum exhibits out there all over the world, but with a limited budget and travel options, it's hard to hit all of the museums we might want to. Luckily, there is Apple's ARKit.
Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe.
For a company more associated with debugging computer programs, Google's parent company, Alphabet, is making a name for itself by taking on the real thing — mosquitoes.
Windborne microbes shifting in the snows of the great ice sheet of Greenland may be able to neutralize some of the industrial contaminants oozing out of the melting ice.
At Facebook's first Communities Summit, admins from top Facebook groups assembled to discuss tools to better manage and optimize their members. Here, Facebook CEO Mark Zuckerberg announced that these changes fuel the company's shifting focus from connecting the world to uniting it.
Volunteer project Standard Ebooks strives to enhance some of the work available from Project Gutenberg and other public domain text sources, making them easier on the eyes.
Citrus greening disease — caused by a bacteria spread by psyllid insects — is threatening to wipe out Florida's citrus crop. Researchers have identified a small protein found in a second bacteria living in the insects that helps bacteria causing citrus greening disease survive and spread. They believe the discovery could result in a spray that could potentially help save the trees from the bacterial invasion.
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
The evolution of our infection-fighting systems may have something to teach modern scientists. That's what a group from the University of Granada in Spain found when they studied a protein that's been around for over four billion years. Their work, by senior author José Sánchez-Ruiz and colleagues in the Department of Physical Chemistry, was published in the journal Cell Reports.
Antibiotics used to prevent diseases in livestock are creating a world of hurt for humans and the soil we depend on for food. Bacterial resistance to antibiotics is a global health issue. The overuse, underuse, and poor use of these life-saving drugs is rapidly removing them as a treatment option for serious infections in humans—plus bacteria are naturally adaptive.
Ecosystem changes caused by agricultural choices in Brazil are creating a dangerous microbe mix in exploding populations of vampire bats and feral pigs.
Ah, wine. The bouquet fills your nose. The rich finish fills your mouth with soft flavors of oak and raspberries. The wine warms your belly and soothes your mind. Yeast and their biochemical factory help create this feast for your senses. Thanks to a research group from France, we now have a little more information on how that process works and a little more appreciation for yeast's contribution.
Card games like Magic: The Gathering, Pokémon, and the like have offered engaging fantasy worlds for players—but not without significant help from their imaginations. Video games and cartoons may have helped build these worlds, but mixed reality finally offers an opportunity to make the player's imagination real.
Augmented reality (AR) generally exists through the lens of our smartphones as information layered on top of what the camera sees, but it doesn't have to. Developer Jon Cheng worked with an indoor climbing facility in Somerville, Massachussetts, called Brooklyn Boulders, to turn rock climbing into a real-world video game where participants compete in a time trial to hit virtual markers on the wall.
For the past couple of years, random internet dwellers have embarked on an ambitious quest to see just how useless a box can be in hopes of earning sweet, sweet internet points. Welcome to the world of useless machines.
